Looking to 2019: Planning for PR Pros

Solo PR Pro

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. Also, update editorial calendars for 2019.”. What do you have to add with your eye on 2019?

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New start for 2019

Stephen Waddington

Six years, almost to the day, after joining Ketchum I’m calling it a day. During my time at Ketchum I’ve focused on helping clients and colleagues do the best job possible engaging with the public, driving the integration of digital and social capabilities in client engagements across the network. I’ve served a number of roles including European Digital & Social Media Director, and most recently Partner and Chief Engagement Officer.

Infographic: How to allocate your 2019 marketing budget

PR Daily

How much will you spend on digital marketing in 2019? As online advertising gobbles up increasingly larger shares of marketing budgets, PR and marketing pros have to reevaluate their spending allocations. Where should today’s pros invest their precious marketing dollars?

Preparing your crisis strategy for 2019

TrendKite

What you need before you need it: Preparing your crisis strategy for 2019, with TrendKite

Infographic: Statistics to drive your 2019 email marketing efforts

PR Daily

For more statistics to consider when planning your 2019 email marketing strategy, see the full infographic below Does email marketing still pack enough punch to warrant the effort? According to an infographic.

Get real: VR vs AR vs Mixed Reality in 2019

5W PR

With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to new heights.

Using Digital PR to justify your budget for 2019

TrendKite

We have developed a series of tips on how you can use the Digital PR framework to create a more sound strategy and justify your communications budget in 2019Developing a budget is never an easy task.

How to rethink your corporate communications for 2019

PR Daily

You’ll get all the innovative ideas you need to overhaul your internal communications in 2019. The way people work has changed dramatically in just the past few years. These days it takes outside-the-box thinking for internal communicators to keep employees engaged.

What social media trends do you see in 2019?

Communications Conversations

How will you create thumb-stopping social in 2019? In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. will be to see how 2019 unfolds on the internet overall, with the repeal of net neutrality.

Vote for Muck Rack's SXSW 2019 panels

Muck Rack

Vote for Muck Rack's SXSW 2019 panels

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How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]

PR 20/20

While we can't know the future, we can look to the trends and technologies that are shaping the marketing industry today and predict what they could mean for brands and content marketers in 2019.

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

PR 20/20

With this information, we are poised to make 2019’s content marketing strategy the best year yet. So, how can you become one of 2019’s successful B2B content marketers without a concern for SEO qualms? Ready to start your 2019 marketing plan?

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Trend: Shift to “dark social” will impact your marketing plans in 2019

Communications Conversations

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. We’ve been hearing about this whole “dark social” trend for quite a while now.

Will 3D photos really become “a thing” for social media marketers in 2019?

Communications Conversations

Last week, for the first time, I saw a 3D photo in my Facebook feed. It was from friend and Fallon employee, Greg Swan–a pic of his dog. It was a little jarring as the pic moved just a bit as I scrolled by it.

PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future.

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

2019 B2B Content Marketing Benchmarks, Budgets & Trends – North America from MarketingProfs. The full survey, which is also embedded above, is freely available on SlideShare: 2019 B2B Content Marketing Benchmarks, Budgets & Trends – North America.

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How to Be Ready When a Crisis Hits

TrendKite

Your 2019 crisis strategy: How to be ready when a crisis hits, from Caitlin Copple of Oliver Russell

5 strategic tips for marketing your brand to Millennials

Agility PR Solutions

By 2019, Millennials will officially overtake Baby Boomers as the largest population demographic in the U.S.

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Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

7) We are getting toward the end of the year, what do you think is in store for digital marketing in 2019? It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in.

Programmatic pressure—B2B brands lag behind agencies in execution

Agility PR Solutions

The 2019 Data-Driven Marketing and Advertising Outlook confirms that, though the number […].

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The 5 most popular stories on PR Daily this week

PR Daily

Infographic: How to allocate your 2019 marketing budget. Here are the five most widely read stories this week on PR Daily : Is your employer spying on you? Probably. Infographic: How to make your emails accessible. Snapchat’s PR firm sues influencer for failing to deliver. Check out these 9 outstanding books about branding. RELATED: Earn recognition for your captivating videos and visual designs. ]. Image via

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Marching into 2019, what is one change that you are excited about implementing? A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn.

Digital is Driving PR Industry Growth

The Proactive Report

Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

Rhys, who is member of the Varsity Women’s Rowing team and the Athletic Leadership Academy, is graduating with the Class of 2019. A Guest Post By Rhys Schueren, Student, Loyola University Maryland.

Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Your 2019 marketing strategy may be built around long-term goals, but you don't have delay kicking off tactics like video.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.

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Prepare for a Reshuffling of the Internet Deck

Flack's Revenge

It still needs to survive a final vote in January 2019, but the article said that this will likely happen. In my last post I wrote about the house of cards called today’s Internet, and new rules that could shake things up.

Infographic: How Instagram’s popularity offers prime marketing opportunities

PR Daily

billion by 2019. As the number of daily users on Instagram continues to grow, so, too, should your marketing efforts on the influential platform.

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

Rosaria graduated from Agawam High School in 2015 and expects to graduate from Curry College in May 2019. A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field.

8 reasons to invest in social media video

PR Daily

By 2019, video will be the prime mover behind 80 percent of global internet traffic. Just imagine how many businesses will be using video in 2019. Whether it’s Facebook, Instagram, YouTube or Snapchat, video content is what your business needs to focus on moving forward.

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A video Introduction to Leeds Content Marketing Agency Prohibition

Prohibition

Here’s to another great year in 2019. The last twelve months at Prohibition HQ have been rather busy, we have had to expand our office space and the team has grown to more than 15 members and that is all because our client list just keeps on getting longer.

The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. By Cokey Falkow. The internet has become more than just the new wave.

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Could Disney re-hire James Gunn for Guardians of the Galaxy?

Mark My Words

The stars were on board, the contracts had been signed, and the third Guardians of the Galaxy movie was scheduled to begin shooting in early 2019. But Disney’s recent firing of director James Gunn has left the franchise somewhat up in the air. PR expert Mark Borkowski says there can often be ways for stars to return to their careers after a scandal – provided the situation is handled well.

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Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

How Solo PR Pros Can End the Year Strong

Solo PR Pro

Ask for their feedback as you begin planning for 2019. An aggressive approach in the fall can payoff in a very strong 2019. Start now on setting your 2019 goals. Summer is unofficially over, and thoughts have already turned to football and pumpkin spice everything.

Marketing Artificial Intelligence Conference (MAICON) Registration Is Now Open

PR 20/20

The event will be held in Cleveland, Ohio at the Huntington Convention Center, July 16 - 18, 2019. We hope to see you in July 2019! This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

PR Tips To Win The Fourth Quarter

ImPRessions - Crenshaw Communications

The end of the year means recaps and 2019 forecasts that reinforce industry expertise or simply take advantage of holiday news holes. Suddenly, it’s fall! That means the fourth quarter will be here in no time. Is your PR plan ready for the stretch run to the end of 2018?

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6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Cleveland Indians to retire ‘Chief Wahoo’ but retain logo on merchandise

PR Daily

Beginning in 2019, the Cleveland Indians’ logo/mascot will be phased out, disappearing from on-field uniforms but remaining on some team merchandise. Chief Wahoo” logo from their uniforms, effective with the 2019 season. After 70 years, Chief Wahoo is going away—sort of.

5 Steps For Live Streaming Video Success

Cision

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies.

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Heading to Australia for my Sabbatical

Karen Freberg

When the opportunity came up for my sabbatical this upcoming year for 2019- I reached out to Karen because I thought this would truly be a once-in-a-lifetime opportunity to not only work with a great professor and researcher on projects, but learn from Karen and how she designed this new program.

Hershey to layoff 15 percent of global employees

PR Daily

Combined, these efforts should enable the company to achieve its adjusted operating profit margin target of about 22% to 23% by year end 2019.". The move is part of the company’s effort to cut costs by up to $175 million by the end of 2019.