PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future.

PR Pros Use Video to Pump Up Campaigns

Flack Me

Some experts predict that by 2019, video will make up 80% of all web traffic. Category: Flack Me Summary: The use of video in the PR world is exploding. Of course, visuals have always played an important role in public relations campaigns, but with the rise of video in marketing, we now see its use increasing like never before in PR. Also, marketers say that video brings the highest ROI

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5 PR Myths Debunked

ImPRessions - Crenshaw Communications

A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR.

Digital is Driving PR Industry Growth

The Proactive Report

Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

Rosaria graduated from Agawam High School in 2015 and expects to graduate from Curry College in May 2019. A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Video: Essential for Modern PR and Marketing

Solo PR Pro

The latest data shows that by 2019, 80% of all internet traffic will be video-based. Written by Michelle Kane. It’s no secret that video is a key tactic for public relations and marketing professionals. How are you using video?

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The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. By Cokey Falkow. The internet has become more than just the new wave.

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5 Steps For Live Streaming Video Success

Cision

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies.

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How to Drive Traffic & Lift Awareness With 8 Types of Content

Cision

By 2019, 80 percent of the world’s internet traffic will be consumed by video. Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation.

What the Tax Cuts and Jobs Act Means to You

The Hoffman Agency

This new credit only applies for 2018 and 2019. On December 20, 2017, Congress passed the largest piece of tax legislation in many years. It makes dramatic changes for individuals and businesses. But it does not change many of the tax rules that have long been in place.

How to Create a Content Contributor Guide

Cision

In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow.

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5 Things to Consider When Planning Your Video Marketing Strategy

Cision

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool.

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San Diego - Taking Back The Chargers Would Be A Bad PR Move

The Stalwart Blog

The paltry attendance at the soccer stadium the Chargers will call home through 2019 is eclipsed only by the poor showing on the field itself.

SXSW Recap: PR takeaways from this year’s event

Media Bullseye

This awards category is expected to expand at the 2019 event, but this year, only three prizes were given out. Every year, people from all branches of media and technology, including musicians, actors, marketers, and programmers, gather in Austin for South by Southwest (SXSW).

Report: Brands’ posts to Instagram outnumber those to Facebook

PR Daily

Another TechInsider source estimates that 62 percent of the 12-to-17 age group will be on Instagram by the end of 2019, and L2’s study predicts Instagram will capture nearly 34 percent of Internet users by 2019, eclipsing Twitter, Pinterest and Tumblr by more than 10 percent.

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

She was set to stay on as editor in chief through 2019, but when the funding came through for her new venture, she thought it best to put her focus there and announced she was moving on.

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

She was set to stay on as editor in chief through 2019, but when the funding came through for her new venture, she thought it best to put her focus there and announced she was moving on.

Volkswagen settles in multi-billion deal

PR Daily

The settlement requires Volkswagen to ensure that 85 percent of the cars in question are fixed or off the road by July 2019. When it comes to repairing a damaged reputation, Volkswagen has a long road ahead.

Top lawyer exits as Novartis seeks to quell Cohen backlash

PR Daily

kickbacks case is scheduled for 2019. Novartis wants to put more distance between itself and Donald Trump’s beleaguered personal attorney, Michael Cohen. To that end, it’s parting ways with one of its top lawyers, Felix R. Ehrat, a key player in the drug maker’s $1.2

4 ways e-commerce marketers can make a splash

PR Daily

billion in 2019, and more than $4.8 Shopping online is the new black. Statistica reported. that e-commerce sales totaled roughly $2.3 billion last year and is on course to reach more than $3.5 billion in 2021.

6 rising social media trends that PR pros should watch

PR Daily

If you don’t feel the urgency yet, just know that, by 2019, video will account for 80 percent of all consumer traffic. With a new year comes new changes, new goals and new trends; as the great Ernest Hemingway wrote, “It occurs first very slowly, then all at once.”.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name.

Use these video tactics to market your health insurance offerings

PR Daily

By 2019, 80 percent of all Internet traffic will be devoted to video. Adweek has proclaimed online video the “future of content marketing.”

Video Content Trends for Media and PR Professionals

Cision

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Video used to be optional in communication, but now it’s vital.

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The 4-Step Plan to Build a Better Ambassador Program

Beyond PR

Because of these trends, MediaKix estimates that total influencer marketing spend will grow to $5 billion-$10 billion by 2020, with the Instagram market alone set to hit $2 billion by 2019. Influencer and brand ambassador marketing used to be an untapped land of opportunity.

Facebook announces live-streaming for brands

PR Daily

Cisco reported that roughly 80 percent of the world’s Internet consumption will be video by 2019. Brand managers can be part of the live-streaming trend without leaving Facebook.

5 tips for producing great video

PR Daily

The research says it would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019. A new report from Cisco offers a glimpse into the future of content marketing and video.

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Study: Only 57 percent of PR websites are mobile-friendly

PR Daily

Those numbers will continue to rise as organizations spend more on mobile marketing: The report projects they will spend nearly twice as much on mobile advertising in 2019 as they will in 2016, accounting for 70 percent of all digital advertising.

In bid to boost marketing offerings, Snapchat pilots an ad platform

PR Daily

billion in 2019, as more and more brand managers seek to pinpoint specific consumer groups. Reaching younger consumers through Snapchat might become much easier.

21 statistics to know about Tumblr

PR Daily

million by 2019, eMarketer predicts. Here’s a little social media quiz for you: In 2015, which social media network will see a more impressive rise in U.S. users than Facebook, Twitter or Pinterest? Are you stumped?

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name.

Boy Scouts rebrand to appeal to female members

PR Daily

In February 2019, Boy Scouts of America will change to Scouts BSA. Boy Scouts of America is rebranding—and it’s dropping gender-specificity from one of its well-known programs.

10 tips for adding video to your content strategy

PR Daily

What’s more, by 2019, Cisco predicts that 80 percent of all consumer internet traffic will involve video. Marketing, at its most basic, involves connecting with people—and video is a huge part of many successful campaigns.

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7 essential digital techniques all marketers should master

PR Daily

Nearly every smartphone has a voice-activated virtual assistant (such as Siri) built in and the number of voice-assisted devices, such as Amazon’s Echo, is expected to reach 69 million in the United States by 2019. Committing to specific digital tactics can be difficult for marketers.

3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

By 2019, video is projected to account for 80 percent of all global consumer Internet traffic (Source: SocialTimes.com ). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

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Forecasting 4 trends in content marketing

PR Daily

According to Cisco’s Visual Networking Index , by 2019, some 80 percent of all global internet traffic will come from video. The last 20 years have been a wild ride for marketers. The next 20 could be even more turbulent.

Starbucks CEO resigning, shifting focus to more upscale outlets

PR Daily

Going forward, we will open at least 20 Roasteries around the world, six by the end of calendar 2019 alone. Starbucks is shaking things up—but not by changing the ingredients in its pumpkin spice latte.

Disney and Marvel vow boycott if Georgia enacts ‘religious freedom’ bill

PR Daily

Passing the bill could also slash hopes that the Atlanta Falcons—whose new stadium is schedule to open in 2017—could host the Super Bowl in 2019 or 2020.

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