PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Grounded in these accomplishments, we build the PRSA 2017–2019 Strategic Plan, “Framework for the Future,” on a strong foundation, and focus on a more strategic future.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Trending Sources

PR Expanded Guest Post: My Experience as an Intern

PR Expanded

Rosaria graduated from Agawam High School in 2015 and expects to graduate from Curry College in May 2019. A Guest Post By Rosaria Robidoux, Intern, Pure Performance Communications. Every internship is different. Different location, different department, different field.

Report: Brands’ posts to Instagram outnumber those to Facebook

PR Daily

Another TechInsider source estimates that 62 percent of the 12-to-17 age group will be on Instagram by the end of 2019, and L2’s study predicts Instagram will capture nearly 34 percent of Internet users by 2019, eclipsing Twitter, Pinterest and Tumblr by more than 10 percent.

The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. By Cokey Falkow. The internet has become more than just the new wave.

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Study: Only 57 percent of PR websites are mobile-friendly

PR Daily

Those numbers will continue to rise as organizations spend more on mobile marketing: The report projects they will spend nearly twice as much on mobile advertising in 2019 as they will in 2016, accounting for 70 percent of all digital advertising.

Digital is Driving PR Industry Growth

The Proactive Report

Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

21 statistics to know about Tumblr

PR Daily

million by 2019, eMarketer predicts. Here’s a little social media quiz for you: In 2015, which social media network will see a more impressive rise in U.S. users than Facebook, Twitter or Pinterest? Are you stumped?

How to Create a Content Contributor Guide

Cision

In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow.

5 tips for producing great video

PR Daily

The research says it would take one person more than 5 million years to watch the amount of video that will cross global IP networks each month in 2019. A new report from Cisco offers a glimpse into the future of content marketing and video.

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Hershey to layoff 15 percent of global employees

PR Daily

Combined, these efforts should enable the company to achieve its adjusted operating profit margin target of about 22% to 23% by year end 2019.". The move is part of the company’s effort to cut costs by up to $175 million by the end of 2019.

5 Steps For Live Streaming Video Success

Cision

With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies.

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3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

By 2019, video is projected to account for 80 percent of all global consumer Internet traffic (Source: SocialTimes.com ). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

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In bid to boost marketing offerings, Snapchat pilots an ad platform

PR Daily

billion in 2019, as more and more brand managers seek to pinpoint specific consumer groups. Reaching younger consumers through Snapchat might become much easier.

10 tips for adding video to your content strategy

PR Daily

What’s more, by 2019, Cisco predicts that 80 percent of all consumer internet traffic will involve video. Marketing, at its most basic, involves connecting with people—and video is a huge part of many successful campaigns.

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Environmental research group scrambles as Internet calls for ‘Boaty McBoatface’

PR Daily

The Guardian further explained : Just a day after the NERC launched its poll to name the £200m vessel – which will first head to Antarctica in 2019 – the clear favourite was RRS Boaty McBoatface, with well over 18,000 votes.

Facebook announces live-streaming for brands

PR Daily

Cisco reported that roughly 80 percent of the world’s Internet consumption will be video by 2019. Brand managers can be part of the live-streaming trend without leaving Facebook.

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Video Content Trends for Media and PR Professionals

Cision

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Video used to be optional in communication, but now it’s vital.

PR Pros Use Video to Pump Up Campaigns

Flack Me

Some experts predict that by 2019, video will make up 80% of all web traffic. Category: Flack Me Summary: The use of video in the PR world is exploding. Of course, visuals have always played an important role in public relations campaigns, but with the rise of video in marketing, we now see its use increasing like never before in PR. Also, marketers say that video brings the highest ROI

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Volkswagen settles in multi-billion deal

PR Daily

The settlement requires Volkswagen to ensure that 85 percent of the cars in question are fixed or off the road by July 2019. When it comes to repairing a damaged reputation, Volkswagen has a long road ahead.

Forecasting 4 trends in content marketing

PR Daily

According to Cisco’s Visual Networking Index , by 2019, some 80 percent of all global internet traffic will come from video. The last 20 years have been a wild ride for marketers. The next 20 could be even more turbulent.

Disney and Marvel vow boycott if Georgia enacts ‘religious freedom’ bill

PR Daily

Passing the bill could also slash hopes that the Atlanta Falcons—whose new stadium is schedule to open in 2017—could host the Super Bowl in 2019 or 2020.

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name.

10 influencer marketing trends to watch in 2018

PR Daily

Influencer marketing on Instagram is currently a $1 billion industry , and it could reach $2 billion by 2019. In just a few years, influencer marketing has gone from an ancillary expense in many brands’ online marketing budgets to its very own digital advertising category.

From A to Z: How to embrace influencer marketing

PR Daily

Research shows Instagram influencer marketing could be a $2 billion industry by 2019. Influencer marketing is growing in popularity. Some marketers can’t thrive without a good influencer campaign.

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Starbucks CEO resigning, shifting focus to more upscale outlets

PR Daily

Going forward, we will open at least 20 Roasteries around the world, six by the end of calendar 2019 alone. Starbucks is shaking things up—but not by changing the ingredients in its pumpkin spice latte.

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

She was set to stay on as editor in chief through 2019, but when the funding came through for her new venture, she thought it best to put her focus there and announced she was moving on.

A PR Perspective on How the Huffington Post changed Digital Journalism

Mora Communications

She was set to stay on as editor in chief through 2019, but when the funding came through for her new venture, she thought it best to put her focus there and announced she was moving on.

5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name.