Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Privacy Concerns and Their Impact on Advertising. Facebook Stories viewership grew to 1.5 Photo by Thom on Unsplash.

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Report Privacy Pinterest Retail 45

Communications Conversations

JULY 9, 2020

In case you missed it, the list is now pretty long of companies boycotting Facebook to support the #StopHateforProfit campaign. The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising.

Strategy 160

Strategy Reddit Pinterest YouTube 160

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. 2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

Communications Conversations

MAY 21, 2019

I’m not breaking news by saying Facebook hasn’t had the best year. And, rumors that more people are leaving Facebook every day. As a result, many pundits in our industry are predicting the end of Facebook– some (former founders) are even calling for it to be broken apart! READ: Facebook is still growing!

Facebook 60

Facebook Branding Brand Privacy 60

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. Social media is more and more becoming people media, and I think you have millennials that have stopped watching TV and instead spend most of their time on YouTube or IGTV or perhaps Facebook Watch. Is Facebook still a good place to invest in social media marketing?

Instagram 214

Instagram B2C YouTube Facebook 214

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. In the study, they found that 51 percent of marketers plan on INCREASING their Facebook organic activities in 2019.

Social Media 123

Social Media Marketing Media LinkedIn 123

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed.

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Print Media Newspapers Local 115

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. 07% in 2019. 06% in 2020 compared to.07%

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Social Media Healthcare Branding Brand 88

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions.

Marketing 195

Marketing How To Measurement Advertising 195

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Keynote speakers from 2019 included the likes of actor Henry Rollins and Content Marketing Institute’s Robert Rose.

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Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. She always improves my work. Broom, David M.

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Government Education Print Ethics 103

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Thank you Thanks to everyone who provided insight into this article via the Marketing, media and PR community of practice on Facebook.

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Crisis Government Energy Community 151

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. What is Paid Social? When money is used to promote a post, it is termed “paid.”

Advertising 62

Advertising Advertising Social Media Facebook 62

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. PR in APAC offers big opportunity (and hurdles). Don’t ignore regional media. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend.

Handbook 60

Handbook Instagram Government Community 60

Sword and the Script

DECEMBER 21, 2021

government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ . ~ Jason Brown , Principal, PublicCity PR. Social media breakup. Fast-vertising.

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Marketing Content Marketing Social Media Employee 214

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% to $557.3billion compared to 2019 – traditional media has had to look at how it can better monetise its offerings to recoup some of that lost revenue.

Crisis Management 88

Crisis Management Print Ethics Local 88

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. ” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019.

Branding 118

Branding Brand Marketing Facebook 118

Stephen Waddington

MARCH 20, 2019

These are the headline findings from Vuelio’s UK Bloggers Survey 2019 produced in conjunction with Canterbury Christ Church University. The relationship and trust between a blogger and their audience could quickly become corrupted by advertising. It’s also illegal under advertising standards in the UK.

Blogging 76

Blogging Fashion Survey Instagram 76

PRSay

SEPTEMBER 13, 2018

This approach, which is utilized by our internal agency called The Records Lab, continues to help us generate winning PR and advertising campaign ideas for our commercial clients. to discuss Facebook Live 365: What we learned in a year of digital storytelling. 8 at 11:45 a.m.

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Conference Internal International Creativity 84

Communications Conversations

SEPTEMBER 13, 2019

. — kyle matteson (@solace) August 18, 2019. Gypsy Kreashen (@Kreashen) September 7, 2019. Posts like this are common on his Facebook page: Or, what about this story of a guy who set up a GoFundMe page to create a parody of Lindahl’s billboards ? Kris Lindahl (@krislindahl) September 7, 2019. Kyle is hardly alone.

Real Estate 60

Real Estate Marketing Case Study Banking 60

Stephen Waddington

JUNE 16, 2019

More than a third (35%) of us avoid the new according to the Reuters Institute Digital News Report 2019. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. This isn’t news.

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Print Storytelling Newspapers Advertising 60

Critical Mention

AUGUST 29, 2019

FY 2019 Achievements. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth.

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Television Radio Analytics Government 60

Communications Conversations

APRIL 18, 2019

And keep fans apprised of new beers via Insta, Twitter and Facebook. It’s a very copycat industry when it comes to social media–and that’s as true in 2019 as it was in 2013 when I wrote that post. Castle Danger Brewer (@cdangerbrewer) April 13, 2019. Pour your energy into Instagram and Facebook instead.

Social Media 76

Social Media Instagram Media Marketing 76

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. AI is not some abstract thing you see in sci-fi movies.

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Financial Conference Agency Resources 98

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect. Let’s Connect!

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

NOVEMBER 6, 2019

In a case last week the Government came under fire for spending public money on Facebook ads targeted at voters in marginal constitutions announced in September. Advertising campaigns should be stopped, and printed materials should not be given fresh distribution to avoid competition with election material.

Resources 62

Resources Communications Government Policies 62

Communications Conversations

MAY 2, 2019

Then again, this is focused on PR and comms–I have a feeling CEOs are thinking about it from a PR perspective, not an advertising/marketing perspective. Given all the stats and survey data we’ve seen lately about owned media, and the fact that social platforms like Facebook are on shaky ground lately, I find this confounding.

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Study Agency Data Survey 95

Sword and the Script

FEBRUARY 15, 2020

58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). Respondents ranked Facebook ads (40%) as the top marketing channel.

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Study Marketing Branding Brand 78

Karen Freberg

AUGUST 9, 2020

In my research and sessions, I have tried to do this over the years to incorporate this by inviting guest speakers (this year we had a chance to bring in Facebook for the very first time to the conference on our panel for the Facebook Educators Portal) and there are others who have done the same in their own fields. That’s A LOT.

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Conference Education Groups Community 96

PR 20/20

MAY 8, 2019

MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland. There are 60+ speakers, including presenters from Amazon, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review , Publicis Sapient, SoftBank Robotics, The Natori Company and Yext. See the full agenda.). Visit www.MAICON.ai

Agency 84

Agency Enterprise Technology Analytics 84

Stephen Waddington

MARCH 10, 2019

Advertising Value Equivalent (AVE) is not an indicator of PR performance in any way whatsoever. A series of Facebook live sessions by Marcel Klebba and I will explore blogging, personal branding and landing a job. Follow this link to download its State of AI report for 2019. ?? Here’s Marcel’s write up.

Marketing 81

Marketing Measurement Government Report 81

PR 20/20

SEPTEMBER 8, 2021

Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). iPhone, Alexa, Netflix, Spotify, Facebook, Amazon, Gmail). Invest in your future! Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. AI is not some abstract thing you see in sci-fi movies.

Financial 52

Financial Conference Agency Resources 52

Maxim Behar

JANUARY 3, 2021

In 2014 my third book was published – “Generation F” expressing my point of view on the new “social media generation” and at the very end of 2019 “The Global PR Revolution” was published first in the USD and then in many other countries in the world.

Local 52

Local Writing Social Media Interviews 52

Waxing UnLyrical

MARCH 31, 2019

Like, for example, that script that suggests the best time to post on Facebook or send your email. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Can AI Improve PR?

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Analytics Data Pinterest System 65