The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 136

Tools Publicity SEO Measurement 136

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I’ve found wire services to be helpful for SEO, but rarely a driver of impactful coverage outside of true hard news – earnings, M&A, etc. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

PR in High Definition

DECEMBER 13, 2017

So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. Whilst the technology is still at its early stages, brands and comms professionals need to work together and start thinking about how they can use mixed reality to their advantage.

Trends 59

Trends How To Retail Google 59

The Proactive Report

NOVEMBER 10, 2016

Not at all – while technology has disrupted PR in many ways it has also made it more accessible to the small business owner with a tiny budget. What you want is one that is affordable and has all the latest technology and SEO tools built in. A recent prediction says that by 2018 84% of all content online will be visual.

Engineering 160

Engineering Google Banking Small Business 160

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. How Did You Get into Digital Marketing – Specifically SEO? The efforts of PR tie directly back to SEO efforts. Linkless” Backlinks.

Interviews 84

Interviews Agency SEO Google 84

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. Have an interesting announcement from a PR technology vendor? Content picks.

Software 88

Software Print Tools SEO 88

Cision

DECEMBER 12, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job?

How To 279

How To Media Pitching Creativity 279

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 148

Company Tools Technology Software 148

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Critical Mention

FEBRUARY 22, 2019

Still, according to an article in Business Insider , 34 percent of marketing executives felt unprepared for this change in 2018. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Content research & creation (15%).

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. They improve your SEO rankings. This can result in generating high-quality backlinks to your website, which improves your SEO.

Marketing 80

Marketing SEO Advertising Advertising 80

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. This is a good fit if you’re looking to master content technology and strategy in 2020. MozCon is geared for SEOs (i.e.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR in High Definition

MAY 31, 2019

42% of marketers have ‘developing for the voice interface’ on the roadmap for 2018, according to tech publishing company Purch. Since Google and Bing changed their algorithms to think more like humans, PR has been a vital part of an organisation’s SEO strategy. 50% of all searches will be voice searches by 2020, according to comScore.

SEO 81

SEO Google Engineering Web 81

PR 20/20

DECEMBER 13, 2018

advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases. Karen Hao Artificial Intelligence Reporter MIT Technology Review ( @_KarenHao ). The list includes AI practitioners, authors, journalists, technology company executives, entrepreneurs and business leaders.

Conference 56

Conference Marketing Groups SEO 56

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The conference will be held in Cleveland, Ohio, July 2019. Create Your Competitive Advantage.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

OCTOBER 23, 2018

The report uncovers that only about 14% of content marketers list emerging technologies, like AI, as a concern. Tackle SEO with the latest techniques in content marketing. Above all other issues, B2B content marketers reported that changes in SEO or search algorithms topped the list of concerns for their organization in 2018.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. In 2018, the most recent edition, there were nearly 7,000.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. On24 examined 22,922 webinars held in 2018 with at least 100 attendees – and also survey 200 users to compile this report. About half of businesses outsource some content marketing.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. BUT this is 2018 not 1918. Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book? Hold on a Minute. What book? #1 The time for procrastination was over.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. billion dollars.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 5, 2018

Registration opens in October 2018, but you can sign up now for event updates and a special discount code. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The conference will be held in Cleveland, Ohio, July 2019. Create Your Competitive Advantage.

Conference 40

Conference Marketing Analytics Case Study 40

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. She loves to research and write about the ways mobile technologies and mobile marketing transform modern businesses and customer experiences. Until next time! Critical Mention. SCHEDULE A DEMO.

Mobile 109

Mobile Social Media Marketing Media 109

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Companies that prioritise activities towards voice technology now have the chance to get ahead. SEO and AdWords. There is increasing evidence to show that search engine optimisation (SEO) is also impacted by online reviews. It will be, however, a challenge.

Engineering 67

Engineering Reputation Social Media SEO 67

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. within agencies, although this is down from 21% in 2018. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. If there’s a macro trend that stands out for me in this survey, it’s that content marketers are going to have to up their game significantly in 2018.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Beyond PR

DECEMBER 14, 2017

Because more earned media can help build your brand recognition, improve SEO and sell more. Try something like: “Small Changes That Can Make Your Goal Weight a Reality in 2018.” Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job?

How To 68

How To Media Pitching Creativity 68

PR 20/20

OCTOBER 2, 2017

Sidenote that there are 5,000+ options for organizations choosing from the various marketing technologies out there … So what’s Dharmesh’s recommendation? Customer Hub comes to market in 2018, and it will be included free within HubSpot CRM. For more on the future of content strategy and SEO , read the HubSpot methodology here.

Facebook 57

Facebook Software SEO Knowledge Base 57

PR 20/20

OCTOBER 24, 2017

Machine learning technology is helping marketers personalize marketing efforts to each individual user. Revisit your SEO strategy. In the hustle to deliver content on a weekly or even daily basis, it is easy to skip some SEO steps. More Than Just Subscribers: Transform Your Marketing Program for 2018.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It examined 120 companies who raised a Series B round between January 2018 and July 2020 and compared the size of the first and second funding rounds. PR drives SEO. That means influence.

Study 234

Study SEO Course B2B 234

PR in High Definition

DECEMBER 13, 2017

We already know the importance of SEO, but with consumers trying to drown out the noise from adverts and news feeds, they are only going to listen and, more importantly, engage with what they are specifically looking for.

Print 48

Print Consumer Conference Video 48

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. In 2018, top speakers including Tina Fey, traveled to Cleveland to network with the best and brightest in content marketing. 4 Trending Tactics to Add to Your Video Marketing Strategy.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. My own predictions are listed at the very bottom. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 187

Marketing Content Marketing Data Social Media 187

Critical Mention

JANUARY 15, 2019

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. Images are essential when it comes to backlinking opportunities. Image bookmarking.

How To 60

How To SEO Mobile Google 60

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For reference, here’s a list of PR technology companies I’m watching. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. 6) Quick hits in PR technology. Give our services a try.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

APRIL 14, 2021

If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , “Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted.

Privacy 96

Privacy Google Advertising Advertising 96