B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. Our Ultimate List of the Best PR Tools for 2018. Myth #3: PR is not the same as media relations.

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Crisis Management B2B Reputation Advertising 238

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 3) Top challenges facing reporters. What stood out for you?

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Survey Report Media B2B 103

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The solution leverages artificial intelligence to recommend similar authors based on common attributes and characteristics.

Analytics 150

Analytics Data Big Data Technology 150

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Siemens’ campaign with Economist in 2018 exemplifies this reach.

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Advertising Advertising B2B SEO 334

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 3) “Thought leadership can’t be outsourced. Also see these related posts: Is Media Relations Getting Harder? Give our services a try.

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Corporate Communications Survey Employee 77

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Communications is a function of leadership. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

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Technology Study Communications Survey 134

ImPRessions - Crenshaw Communications

DECEMBER 6, 2017

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. Having trouble psyching the team to set 2018 business goals? Come together, right now, over me.”.

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Publicity System Energy Creativity 160

Sword and the Script

MARCH 9, 2021

The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic.

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Software Agency Pitching Analytics 147

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. A good place to meet younger decision makers and social media influencers. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe. For the original blog, please visit here. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. a Senior Lecturer in Public Relations at Leeds Business School.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

APRIL 19, 2021

In 2018, I co-authored a project on the nation’s pedestrian safety crisis. Basically, I went out beginning in late 2018 and visited people who are bringing others together despite their differences, whether its politics, race, religion, class and culture. What story or stories are you most proud of?

Report 85

Report Meeting Automotive Media 85

ImPRessions - Crenshaw Communications

MAY 22, 2018

The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. Two of the biggest 2018 marketing trends in B2B involve the creation of more marketing content and the personalized delivery of that content.

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Pitching Real Estate B2B Journalism 168

Sword and the Script

DECEMBER 21, 2021

The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

JANUARY 11, 2018

Copyright © 2018 Ann Wylie. Would you like to learn more techniques for reaching journalists, bloggers and real readers with media relations pieces? They even ranged as high as 1,723 words — nearly a 9-minute read. All rights reserved. Learn more about her training, consulting or writing and editing services at WylieComm.com.

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Guidelines Survey Google Study 151

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. However, take this question a step further by brainstorming how to grow numbers with lead generation campaigns in 2018. >>

Marketing 52

Marketing Technology Internal International 52

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. According to reports, an automated flight-control system had sent the airplanes into nosedives.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

PRSay

MARCH 30, 2018

Your ability to execute these two strategies makes you rare and valuable in the content-saturated environment of 2018 and beyond. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Facebook 92

Facebook Newspapers Google Pitching 92

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

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Groups Employee Leadership Examples 62

PRSay

MAY 24, 2021

Block Club Chicago , an online, hyperlocal, nonprofit news organization, was founded in 2018 and has since published more than 5,000 stories on Chicago’s neighborhoods. Block Club Chicago reportedly sends a daily newsletter to some 82,000 people.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Shift Communications

MAY 21, 2018

So far in 2018, 101.9 million news blogs have been published online, according to a search on media analytics tool Sysomos. Getting media coverage is more competitive than ever. Tech giants and behemoth corporations drive a high volume of the media’s stories. million articles and 5.6 What does this all mean?

How To 68

How To Pitching Report Interviews 68

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. content marketing (64%).

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Survey Media Relations Corporate Communications 103

Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. What story or stories are you most proud of? to the actual preparation and driving of the vehicle itself.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. 67% said thought leadership. 67% said thought leadership.

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Survey Trends Communications Storytelling 74

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. How did you accomplish this incredible journey of what you have referred to as “shame to change”?

Interviews 105

Interviews Ethics Government Internal 105

The Hoffman Agency

MARCH 11, 2020

My teammate Kelly Trom gained her first taste of Asia through the Building Bridges program to Hong Kong in 2018. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. counterparts. Where to seat which reporter at the round table?

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Pitching Transportation Conference Report 36

Scott Public Relations

APRIL 2, 2020

It took me an hour to find information on candidates running for judicial appointments in the 2018 election. When it comes to “down ballot” candidates, this may be challenging – sometimes there isn’t much information available. Discuss why these non-Presidential positions are important – what do judges do and how can they influence your life?

Insurance 71

Insurance Insurance Healthcare Technology 71

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> Media relations only gets harder. 75% of PR pros say media relations is getting harder. That’s up from 68% in 2019 and 51% in 2018.

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Survey Measurement Public Affairs Storytelling 123

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 196

Marketing Content Marketing Data Social Media 196

Scott Public Relations

NOVEMBER 16, 2018

The 2018 European Communication Monitor (ECM) collected data from 3,096 surveyed communication professionals in 48 European countries. Questions covered a range of factors in fake news, including its relevance, potential exposure to it, what kinds of fake news exist, and how it should be dealt with.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Communications Conversations

FEBRUARY 6, 2018

Do you think that’s benefitted you earlier in your career as opposed to being in a role where you just focus on media relations, social, etc.? I think 2018 will be an innovative one for the function, and I look forward to what my team and other professionals in this space come up with.

Energy 68

Energy Corporate Travel Internal 68

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

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Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

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Writing Communications Marketing B2B 198

Sword and the Script

JANUARY 15, 2019

Perspective: Most agencies don’t have a professional sales force, so the leadership sells the deal and then pushes the work down the pay scale for action. This is an advantage to working with a boutique agency – on a small team clients always have access to the leadership. This is called leverage.

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Agency Leadership Corporate Training 78

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. PRgloo is based out of London and bills itself as a “media relations platform.” Merging two companies is challenging enough.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. 5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. B2B Lead Generation ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126