5W PR

MARCH 23, 2018

Being an IST major at Penn State landed me my first job as an application developer, where I exclusively focused on front-end web development. What Are Some Exciting New SEO Features to Look Forward to in 2018? Google is going to favor sites that have rich content and internal links that can answer everything the user is searching for.

Interviews 84

Interviews Agency SEO Google 84

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. That’s better than estimating the publication’s web traffic or impressions. Send it around internally. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. When you know them, you’ll naturally know how to be relevant. Repurpose it.

Media Relations 110

Media Relations Media Survey Pitching 110

Stephen Waddington

SEPTEMBER 20, 2018

The call for material will remain open for the remainder of 2018. The literature review is the third project by the #AIinPR panel which was formed in February 2018 to explore the impact of AI on PR. The panel has created a crowdsourced database of automation and AI tools used in PR with an app and web site in development.

Ethics 60

Ethics Technology Analysis Tools 60

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 101

Survey Report Media B2B 101

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. BuzzSumo introduces journalist profiles.

Company 148

Company Tools Technology Software 148

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. Qriously has previously targeted an international market for focus groups and surveys. Brandwatch is becoming a powerhouse for data-led insight after acquiring Crimson Hexagon in October 2018.

Survey 68

Survey Enterprise SEO Web 68

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 26, 2019

In 2018, Prohibition produced the outstanding Christmas campaign for the leading quality jeweller, Goldsmiths. International Women’s Day – Katy Shaw. As part of International Women’s Day, Emerald Publishing celebrated with the help of Prohibition in creating a video focusing on female talent in academia.

Case Study 48

Case Study Video Study Film 48

Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand?

Software 152

Software Tools Print Technology 152

Solo PR Pro

SEPTEMBER 25, 2018

There is nothing more frustrating than having a strategy that you know works and hitting internal roadblocks that derail the program. For example, if the goal is lead generation, you may measure lead forms, web traffic or appointments. Join now to lock in 2018 rates! Define success targets and measure them.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Presspage

JULY 25, 2018

Unlike email, web pages are indexable on search engines, driving traffic to your site. Teach your clients Whether your clients are internal or external, teach them how releases are used today, Telisman says. This revised article has been published before on PRdaily.com on July 9, 2018.

Wikipedia 103

Wikipedia Writing Video Report 103

Presspage

MARCH 27, 2018

That perilous storm more than once proved the value of a cloud-based newsroom platform, according to Cristina Armand, PR and digital marketing manager for Miami-Dade Aviation Department , which runs Miami International Airport. All in all, a good off-site web platform helps communicators manage time when they have none to spare.

Crisis 74

Crisis Travel Web Local 74

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Build Relationships to get backlinks. Poorvi Adavi.

SEO 74

SEO Strategy Engineering Local 74

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. And, make sure your internal partners and executive sponsors are on the same page. But, don’t forget about setting up podcasting outposts across the web at places like SoundCloud.

Corporate 103

Corporate Banking Resources Radio 103

Sword and the Script

SEPTEMBER 30, 2017

It’s a way to internalize and reflect more deeply on a topic. B2B Content Marketing 2018 – Benchmarks, Budgets & Trends – North America from MarketingProfs. The latter blasts content all of the web, while the former is a dedication to publishing quality content, in the same place, and consistently over time.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

JANUARY 20, 2018

Earned Media Poised for New Prominence in 2018 [UML]. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. Content marketers are essentially using the web to borrow a proven approach taken by publishers since the invention of the Gutenberg.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. I would cut: – Social media. – SEO. – paying for leads.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. Notified says some customers use this for internal communications too. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 113

Software Tools Publicity System 113

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For I’ve seen this mashup among products on review sites among other vertical markets.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Tools were benchmarked against the GBOK framework by an international group of practitioners. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago. Clear and present AI “A renewed focus on and commitment to internal communications. ” ~ Carrie Eddins , Founder, The Blondepreneur 20. Wishing you a safe and happy holiday season.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. It built its own web crawler and put a lot of emphasis on earned media attribution. Other standouts include Keyhole, Talkwalker and Brand24, which I reviewed in 2018. PRgloo was funded with bootstraps.

Reputation 85

Reputation Technology Tools Data 85

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Not defining your target audience.

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

APRIL 14, 2021

Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. Chrome currently fields more than half of all global web traffic. In the U.S., What will change for brands. ” Clay said.

Privacy 96

Privacy Google Advertising Advertising 96

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. I think the one who has been offended should always be held accountable.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

APRIL 27, 2019

Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. 77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. What influencers does PR use?

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. in 2019, reaching a record $4.5 PR takes on content and SEO duties.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. The company does not field its own web crawler, so it gets all its content through partnerships. They have a couple of hundred international customers already. Both come with experience in this vertical. The company is new to the U.S.,

Tools 157

Tools Media Software Analysis 157

Sword and the Script

DECEMBER 10, 2019

With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Coverage stemming from the 2018 CMO Survey by Gartner how tech and innovation get lumped together in the same category. Web traffic originating from media coverage outperforms other sources. Here are the top ten: Web traffic / web analytics: 73%.

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. There’s a PR tech question in there too! How did it work? 9) OnePitch analyzes 1,000 pitches for trends.

Software 101

Software Analysis Data Tools 101