The Resolution Blog

DECEMBER 29, 2017

It’s new year and we want 2018 PR campaigns to be award winners. If you really want 2018 an award winning year you need to invest a little time in PR analysis. Here’s an example; 2018 activity? 2017 Metric to take forward to 2018? What elements should be added to the 2018 strategy? It’s likely to be social shares.

Google 120

Google Analysis Comparison Data 120

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 12) The first anti-trust traced to Web 2.0?

Marketing 102

Marketing Content Marketing Crisis Management Data 102

NewsWhip

APRIL 30, 2018

In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. The post Social Media Insights for Mother’s Day 2018 appeared first on NewsWhip. What’s the best way to celebrate Mother’s Day?

Social Media 74

Social Media Pinterest Media Instagram 74

Stephen Waddington

SEPTEMBER 5, 2018

The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms.

Web 68

Web Social Media Tools Enterprise 68

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. The post Social media insights for Father’s Day 2018 appeared first on NewsWhip.

Social Media 68

Social Media Pinterest Retail Media 68

The Resolution Blog

DECEMBER 13, 2017

Providers such as Compete, Alexa and Similarweb all provide estimated web traffic based on last month. Make 2018 your year for powerful ‘key performance indicators’ Estimated coverage views are an ideal metric to set as a KPI. Site vs. page traffic According to SimilarWeb.com (A free tool!) the Mail Online gained an estimated 391.30

Measurement 120

Measurement Data Analytics Tools 120

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. In 2018 half-life of a news story can be hours and often minutes. These web-based platforms combine project management tools with a calendar. I suggest you start by scraping the web. It integrates well with agile project management.

Tools 203

Tools Web Banking Wikipedia 203

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #8 It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The full report – the 2018 JOTW Communications Survey – was announced in today’s issue of the JOTW and is freely available on SlideShare (also embedded nearby).

Survey 71

Survey Trends Communications Storytelling 71

Agility PR Solutions

APRIL 7, 2019

Since the emergence of people orientation technology (web 2.0), businesses have changed radically. In 2018, the […]. It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. For your brand to grow, it is important to stay on top of the digital trends.

Trends 119

Trends Web Reputation Technology 119

Stephen Waddington

SEPTEMBER 4, 2020

Tracking public opinion by people and interests Social Panels enable practitioners to track conversation and benchmark opinion on public areas of the web and social networks. It’s focused on conversation from public users and areas of the web. The data that Brandwatch processes is all publicly available and is published by the author.

Groups 140

Groups Tools Reddit Web 140

Deirdre Breakenridge

APRIL 15, 2019

billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals.

Media 268

Media Data Google Report 268

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Could there be a future standard for article strength?

Tools 136

Tools Publicity Measurement SEO 136

HMA Public Relations

DECEMBER 29, 2017

Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. What’s your first prediction for 2018? How Amazon may make getting your FBA inventory into retail shelves incredibly easy. Bill, welcome back sir.

Retail 48

Retail Facebook Real Estate Google 48

Deirdre Breakenridge

JUNE 4, 2019

In October 2018, I set out on a research journey to learn more about Millennial communication. Here’s a video discussing the research and a new FEEL First Test (a web app) which is coming soon. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media.

Ethics 218

Ethics Social Media Energy Interviews 218

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests.

Privacy 182

Privacy Advertising Advertising Google 182

NewsWhip

SEPTEMBER 5, 2019

It’s already looking like this will be the most engaged year for most of these holidays, as we’re gearing up for an entire season of promotional content, and numbers have skyrocketed since 2018. Engagements to Web Content for Holidays in 2019. Engagements to Halloween content in 2018. Engagements to Holidays content in 2018.

Web 116

Web Data Trends Storytelling 116

Stephen Waddington

JUNE 29, 2021

According to HM Revenue & Customers £5.3bn of R&D tax relief support was claimed for the financial year 2018-19. Eligible projects include augmented reality, data analytic tools, software development and web design and development. Moore Kingston Smith has published an advisory note on R&D tax relief for the media sector.

Agency 171

Agency Enterprise Software Financial 171

The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. . Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

NewsWhip

OCTOBER 10, 2019

While web coverage of holiday trends garners significant engagement much earlier than the holiday mentioned in the article, Pinterest tends to keep attention closer to the actual date, with the season’s preparations starting about a month prior to the holiday. 2018 Engagements to Holiday Trends Content on Pinterest.

Pinterest 113

Pinterest Trends Comparison Data 113

Sword and the Script

AUGUST 1, 2022

The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%). 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. Article: New survey reveals 2018’s hottest PR trends, challenges and tools (Bulldog Reporter).

Survey 129

Survey Communications Measurement Internal 129

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger).

How To 159

How To Facebook Social Media Advertising 159

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Named a Rising PR Star by PR News in 2018, she carries 10 years of experience working with technology, health care and travel/tourism brands.

Tourism 150

Tourism Employee Web Travel 150

NewsWhip

APRIL 28, 2021

The chart above shows the total engagement (which comprises Facebook likes, comments, and shares, Twitter influencer shares, and Pinterest pins) to web coverage of the Oscars over the last 48 hours on the day of the event through the following day. NewsWhip users can access the dashboard here.

Publicity 78

Publicity Comparison Pinterest Web 78

Prohibition

NOVEMBER 2, 2018

It’s official – Prohibition has entered into the top 20 PR agencies in the North, as announced in the Prolific North top 50 PR Agencies 2018 on Tuesday, and it’s safe to say the team are over the moon! Prohibition’s activities increased ENGIE’s share of voice, engagement, web traffic and brought Harmonious Progress to life in the UK.

Agency 63

Agency Web Case Study Financial 63

Sword and the Script

JUNE 8, 2019

As IT took over web platforms, CRM systems, and even custom web applications, we’ve become more similar in our approaches, and more risk-averse as well.”. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg. ideas and execute them?

Creativity 79

Creativity Technology Marketing Web 79

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Yet Indian-language content on the web is limited. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. According to a 2018 study of PR and communications trends in APAC, digital and social channel growth is at par with or even ahead of the West. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. 2018: 20 Insightful PR and Marketing Predictions for 2018. Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

JANUARY 9, 2019

We said goodbye in 2018 to internet pioneer John Perry Barlow. Barlow was an advocate of the open web and libertarian. An internet visionary vindicated. The internet pioneer, advocate for press freedom and Grateful Dead lyricist, died aged 70.

Video 90

Video Government Web Google 90

The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Talk to your SEO and Web team. It’s that time of year again. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year. More research is needed here.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Presspage

APRIL 6, 2018

And Bart Verhulst , Co-Founder and Chief Strategist of PressPage, who will provide insights on how the social newsroom is a key asset for self-managed and -operated web properties. Come Tuesday April 17, 2018 at 6.15pm in the heart of North Beach San Francisco for an informal Media Salon.

Company 92

Company Media Web Advertising 92

PRSay

MAY 9, 2023

assigns values is a mystery, but influencer marketing platforms such as Julius, Unmetric and Klear began to integrate the EMVI into their web applications so customers could assess the value of their third-party marketing campaigns. How Soulmates.ai Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

NOVEMBER 23, 2020

The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.

Retail 88

Retail Mobile Study Web 88

NewsWhip

OCTOBER 4, 2019

It was widely circulated around the web and garnered nearly half a million engagements alone. The number of articles covering automation has risen in recent years, (17k articles in all of 2018, 21k to date in 2019) but apart from one viral article, engagement stays in below 100k for the top ten.

Technology 84

Technology Viral Web Analytics 84

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

JUNE 23, 2019

. #4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. It’s an area that brands should investigate. #6

Report 81

Report YouTube Privacy Web 81