Onclusive

JANUARY 10, 2018

We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. What are your predictions for PR & content marketing measurement in 2018?

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. BuzzSumo introduces journalist profiles.

Company 151

Company Tools Technology Software 151

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Prohibition

AUGUST 26, 2019

In 2018, Prohibition produced the outstanding Christmas campaign for the leading quality jeweller, Goldsmiths. International Women’s Day – Katy Shaw. As part of International Women’s Day, Emerald Publishing celebrated with the help of Prohibition in creating a video focusing on female talent in academia.

Case Study 48

Case Study Video Study Film 48

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more.

Conference 97

Conference Marketing Case Study Content Marketing 97