Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. The web and the internet have enabled communities to form around an organisation, topic or issue.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MARCH 31, 2019

© Copyright law backward step for sharing economy and measurement Well intentioned EU legislation aimed at empowering content creators is likely to have unintended consequences for digital services in Europe. Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations.

Survey 68

Survey Enterprise SEO Web 68

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement.

SEO 74

SEO Strategy Engineering Local 74

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. And, make sure your internal partners and executive sponsors are on the same page. But, don’t forget about setting up podcasting outposts across the web at places like SoundCloud.

Corporate 103

Corporate Banking Resources Radio 103

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Users access these functions by logging into the product through a web browser. What I saw was quite impressive.

Software 117

Software Tools Publicity System 117

Sword and the Script

JANUARY 20, 2018

Earned Media Poised for New Prominence in 2018 [UML]. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. .” The rule is: if you can’t measure the results, eliminate it.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. Tracks include content strategy, core content concepts, future of content, and content management and measurement.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. We all need to learn how and what we speak, write, look like. literally like first graders.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. It built its own web crawler and put a lot of emphasis on earned media attribution. Who are all these companies?

Reputation 86

Reputation Technology Tools Data 86

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. European-based Prowly analyzed 55,470 press releases sent in 2018 and 2019 and found “the best day to send a press release is on Thursday when the average open rate jumps to over 26%.”. Source: PR Measurement ). in 2019, reaching a record $4.5

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Not defining your target audience.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse….

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

MARCH 15, 2022

Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. The company does not field its own web crawler, so it gets all its content through partnerships. This is an important point, because you want to be able to measure and compare results over time. The company is new to the U.S.,

Tools 160

Tools Media Software Analysis 160

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”. Marketing predictions. Time to focus on blocking and tackling.

Marketing 169

Marketing Employee Content Marketing Training 169