Sword and the Script

OCTOBER 5, 2021

First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand? PR tech mentions.

Software 156

Software Tools Print Technology 156

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Presspage

JULY 25, 2018

As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? Unlike email, web pages are indexable on search engines, driving traffic to your site. This revised article has been published before on PRdaily.com on July 9, 2018.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

JANUARY 20, 2018

Earned Media Poised for New Prominence in 2018 [UML]. A page within the printed report document triggered the experience for investors.”. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications. 2) Public relations and complex value propositions.

Case Study 100

Case Study B2B Study Marketing 100

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. – print advertising. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. It built its own web crawler and put a lot of emphasis on earned media attribution. The company provides media monitoring across print, broadcast and social in New Zealand and Australia.

Reputation 86

Reputation Technology Tools Data 86

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Not defining your target audience.

Content Marketing 111

Content Marketing Print Analysis Data 111