The Proactive Report

DECEMBER 4, 2018

We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Get more Digital PR Tips in your inbox every week. The post 3 Content Marketing Trends for 2019 appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

MARCH 30, 2018

That might describe how PR pros feel about analytics and measurement too. The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey. But it is a fact of life now, there’s just no avoiding it anymore.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

The Proactive Report

JULY 20, 2016

Digital PR has a lot to offer in this regard. What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!). And pitch content to influencers other than the mainstream media. Watch this video.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

JUNE 17, 2018

Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Get the Digital PR Tips Newsletter. Why are these brands so content focused? Need help with your content?

B2C 157

B2C Study Exercises Sports 157

Doctor Spin

DECEMBER 20, 2023

2018, October 24). Articles, seminars, publicity, and social media updates. At first glance, how “age discrimination” fits with a personal brand in the PR industry is not apparent. Please support my blog by sharing it with other PR- and communication professionals. 2018, October 24). 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. You need to know if your social content is being shared and who is doing the sharing.

Measurement 138

Measurement Analytics Google Social Media 138

Prohibition

FEBRUARY 25, 2020

In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers. Social media influencers are growing rapidly . Here’s some reasons why: Influencer marketing regulations must be followed . This is a common misconception.

Marketing 62

Marketing Advertising Advertising B2C 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

DECEMBER 12, 2017

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. And video is growing at breakneck speed.

Analytics 228

Analytics SEO Infographics Software 228

Wildfire

AUGUST 1, 2018

Tom Fishburne (@tomfishburne) August 5, 2018. In my mind, there are three ways to approach measurement from a PR point of view — by output, by outcome, and by impact. Not all are equal in terms of their value, but they are a useful way of framing everything how measurement should work (in my opinion anyway) in a PR world: 1.

Measurement 49

Measurement Analytics Google Agency 49

Doctor Spin

DECEMBER 20, 2023

2018, October 24). Articles, seminars, publicity, and social media updates. At first glance, how “age discrimination” fits with a personal brand in the PR industry is not apparent. Please support my blog by sharing it with other PR- and communication professionals. 2018, October 24). 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

The Proactive Report

MARCH 27, 2018

Track, measure, and report on results of PR and social media campaigns. The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. The PR Measurement course launches April 4, 2018.

Analytics 100

Analytics Measurement B2C Construction 100

Buzzstream

AUGUST 28, 2019

At Fractl, we found that on average, our dataset-based projects produce about 14 more media stories than our survey-based campaigns. Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . Social Media Content Analysis. Then, more people will relate and want to share.

Survey 98

Survey Data Comparison Analysis 98

The Proactive Report

JULY 23, 2018

roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.” ” Pew State of the Media 2018. . “In the U.S., Need help with your content?

Google 113

Google Guidelines Web B2C 113

Buzzstream

NOVEMBER 10, 2020

Photoshop and crop holding images for the website and social media. That was in 2018 and it still isn’t up to this day, heartbreakingly. For that exact reason, this is why I personally believe BuzzStream excels for outreach and is an essential for all PR teams. Keep an eye out for breaking stories. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. Cialdini PH.D. 1995) £7.69.

Writing 84

Writing Google Meeting Airlines 84

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153