The Proactive Report

MAY 7, 2018

If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

Inbound PR

MARCH 13, 2018

The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades.

Education 62

Education Social Media Media Digital PR 62

The Proactive Report

MARCH 30, 2018

That might describe how PR pros feel about analytics and measurement too. The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey. But it is a fact of life now, there’s just no avoiding it anymore. Register now.

Measurement 113

Measurement Analytics Mobile Enterprise 113

ZudePR

MARCH 22, 2018

BUT this is 2018 not 1918. On 9 January 2018, full of trepidation, I opened a new Google Doc and put finger to keyboard for the first time.). #10 The post How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018* appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Writing 83

Writing Google Blogging Exercises 83

The Proactive Report

JUNE 17, 2020

Across all age groups , the use of Instagram for news has doubled since 2018 and looks likely to overtake Twitter over the next year. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. Gen-Z (18–24) are more than twice as likely to access news via social media.

Instagram 165

Instagram Groups Social Media Journalism 165

The Proactive Report

JULY 20, 2016

Digital PR has a lot to offer in this regard. What we need to improve on is visual content. (Note that visual content is expected to be 80% of all content by 2018 – so make sure you are an expert at this too!). As Rand Fishkin of MOZ has said – you need to 10X the quality of your content. Watch this video.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

JUNE 17, 2018

Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Get the Digital PR Tips Newsletter. The post 5 Tips for Creating High Quality Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Why are these brands so content focused?

B2C 157

B2C Study Exercises Sports 157

Stephen Waddington

JANUARY 6, 2019

Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018. Once upon a time in PR profiles 21 pioneers who are shaping the role of public relations as a management discipline. It would be wrong to deny that media relations is part of public relations but our business is so much more.

Radio 76

Radio Customer Service Small Business Analytics 76

Doctor Spin

DECEMBER 20, 2023

2018, October 24). 2018, October 24). Kimberly Moniz suggests the 5 P’s: Personal, Pointed, Prioritised, Purposeful, and Profitable. Abida Malik suggests the 4 C’s: Clarity, Consistency, Content , and Connection. 1 Holbus, J. The Three Cs of Personal Branding. Linkedin.com. link] 2 Moniz, K. 2023, October 4). link] 3 Malik, A.

Brand 52

Brand Branding eBook Resources 52

ZudePR

NOVEMBER 8, 2019

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. The post Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

Financial 101

Financial Government Writing LinkedIn 101

ZudePR

FEBRUARY 26, 2019

Before late August 2018 I knew no-one in the publishing industry. The post 18 a Day: RESET Sells 3,300 Copies in 1st Six Months appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. RESET was feeling the love from readers on 14 February. If you don’t like it, you can always unsubscribe.

Financial 99

Financial Meeting Community Digital PR 99

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Recruit a Team With a Unified Vision. True branding starts from within.

Brand 254

Brand Branding Web Content Marketing 254

5W PR

NOVEMBER 23, 2020

The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018.

Retail 88

Retail Mobile Study Web 88

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Brands and organizations are naturally interested in the journey of their customers, supporters or members.

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

DECEMBER 12, 2017

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. And video is growing at breakneck speed.

Analytics 228

Analytics SEO Infographics Software 228

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. TrendKite finished 2018 with $25 million in revenue and 144% CAGR growth over the last four years.

Trends 60

Trends Media Report Technology 60

Prohibition

FEBRUARY 25, 2020

In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers. With so many brands now tapping in to this trend and creating dedicating strategies just to influencer marketing – it’s no surprise that it’s started to grown up.

Marketing 62

Marketing Advertising Advertising B2C 62

Wildfire

AUGUST 1, 2018

Tom Fishburne (@tomfishburne) August 5, 2018. In my mind, there are three ways to approach measurement from a PR point of view — by output, by outcome, and by impact. Not all are equal in terms of their value, but they are a useful way of framing everything how measurement should work (in my opinion anyway) in a PR world: 1.

Measurement 49

Measurement Analytics Google Agency 49

ZudePR

NOVEMBER 21, 2019

Zude PR owner Sawyer, 47, who lives near Clarkston on Glasgow’s south side, published RESET in August 2018 after 10 months working on it full-time. The post Northern Seoul appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Financial 25

Financial Retail Blogging Writing 25

Doctor Spin

DECEMBER 20, 2023

2018, October 24). Best regards, Your New Follower Read also: The Follower Contract Subscribe and get a free ebook on how to get better PR ideas. 2018, October 24). Kimberly Moniz suggests the 5 P’s: Personal, Pointed, Prioritised, Purposeful, and Profitable. 1 Holbus, J. The Three Cs of Personal Branding. Linkedin.com.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Sources: Seeking Alpha , PRWeek , PR Newswire ). 12) July 30, 2018: ShareIQ.

Technology 12

Technology Software Company Marketing 12

The Proactive Report

MARCH 27, 2018

The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. This is good news for savvy marketers and PR practitioners who learn these skills – it could lead to a seat at the boardroom table.

Analytics 100

Analytics Measurement B2C Construction 100

Sword and the Script

NOVEMBER 9, 2021

West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. GlobeNewswire is owned by Notified, a recently re-branded division of Intrado. Automated coverage book.

Software 92

Software Banking Technology Data 92

Buzzstream

AUGUST 28, 2019

Let’s look at NerdWallet’s 2018 American Household Credit Card Debt Study as an example of this: . Each of the above examples are great ways to build out authoritative content and create a varied link portfolio (when paired with a digital PR component).

Survey 98

Survey Data Comparison Analysis 98

Buzzstream

NOVEMBER 10, 2020

That was in 2018 and it still isn’t up to this day, heartbreakingly. For that exact reason, this is why I personally believe BuzzStream excels for outreach and is an essential for all PR teams. The post How To Write A Pitch For Digital PR In 2021: A Complete Guide appeared first on BuzzStream.

Pitching 164

Pitching Writing Digital PR How To 164

The Proactive Report

JULY 23, 2018

roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.” ” Pew State of the Media 2018. . “In the U.S.,

Google 113

Google Guidelines Web B2C 113

ZudePR

APRIL 8, 2018

I sent it to the ultra-marathoner featured in the image at the top of this post at 20:55 on Friday 23 February 2018, leaving two weekends and a working week to respond: Hi there Neal First, many thanks. The post #SelfPub – Part 2: Finding Alphas* appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Google 101

Google Writing Skype Technology 101

ZudePR

MAY 22, 2018

Eg, Monday May 21st 2018. The post #SelfPub – Part 3: The RESET Style Guide appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. If you’re telling someone: “My dad went to the shop to get some milk…”, it’s lower-case “d”. Month, day, year, in that order. But only for the next few weeks.).

Writing 95

Writing Google Comparison Government 95

ZudePR

DECEMBER 30, 2016

Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. One of my favourite reads of the year. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

The Proactive Report

NOVEMBER 12, 2016

Visual Literacy & IQ: By 2018 84% of all content online will be visual. Digital Photography: Take stunning images on the go. If you need help with Digital PR skills training call 888 243 3470. Know what works and what doesn’t. Report ROI. SEO: Search engines are now regarded as a media source by the public.

SEO 153

SEO Engineering LinkedIn Analytics 153