Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. Talk to Us !

Corporate 74

Corporate Communications Survey Employee 74

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” To cycle back to the initial qualm raised by the communicator in my Art of Storytelling Master Class, it’s possible wordplay may confuse your readers. All rights reserved.

Tools 138

Tools Communications Storytelling Newspapers 138

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. My younger son was born in 2018, and I took a step back from the very fast-paced media environment to do consulting for organizations that were just on the cusp of building out their comms shop.

Ethics 69

Ethics Storytelling Communications Training 69

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Date: March 21, 2018. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 2018 JOTW Communications Survey.

Survey 130

Survey Communications Measurement Internal 130

Sword and the Script

JUNE 30, 2021

Blog: What Does “Storytelling” Mean to You? Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. Blog: Code of PR Ethics? The Gray Area of Communicating a Point of View.

Survey 120

Survey Communications Ethics Measurement 120

Axia PR

JANUARY 22, 2018

As numerous public relations firms have predicted since the beginning of the year, a key facet to every successful campaign in 2018 will be the story. From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us.

Pitching 54

Pitching Media Storytelling Creativity 54

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm. By Robin Carr, LCI. Social media users passed the 3.5 billion mark in July 2019, as reported by WeAreSocial.

Social Media 52

Social Media Brand Branding Customer Service 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good. See this earlier post for best practices in putting on a successful PR event. Do some (real) good. Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

PR 20/20

OCTOBER 10, 2019

In 2018, the amount of time devoted increased to nearly 7%, which for us, justified turning the project into its own official LLC business. While creating this content and audience, we also built relationships with technology partners along the way. of the agency’s total time to the Institute’s launch and exploration. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

Solo PR Pro

DECEMBER 27, 2022

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. Michael Ares' (MDA Corporate Marketing, LLC) accomplishment that has been most satisfying for him this year has nothing to do with either landing or keeping an important client, as critical as those objectives are.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

FEBRUARY 5, 2018

Find the 2018 Trust Barometer here.). She’s written memos, opinion pieces, letters to the editor, legislative testimony, white papers, speeches and more — both as a freelancer and in a corporate setting. Her book, “Modern Ghostwriting,” will be published in fall of 2018.

Communications 148

Communications Employee Leadership Writing 148

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Source: Accenture , 2018). Storytelling with the Cognitive Content Hub™. We don't just believe in the power of storytelling.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. within agencies, although this is down from 21% in 2018. Our estimated value of the total industry is $15.5

Interviews 115

Interviews Agency Industry Measurement 115

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

The Hoffman Agency

MARCH 22, 2019

Elated from the feedback and our results, we decided to take our victory a notch higher by submitting our thrilling tale to Marketing’s PR Awards 2018. We can’t wait to see what’s next for the trade show, and we’re excitedly awaiting the day we set foot in Bangkok again for THAIFEX-World of Food Asia 2018 — its biggest edition yet.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. within agencies, although this is down from 21% in 2018. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. The post PR Winners: The Best Stories of 2018 appeared first on Crenshaw Communications.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story.

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. It’s pure storytelling. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Doctor Spin

DECEMBER 20, 2023

2018, October 24). PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” Learn more: 3 Ways to Improve Your Storytelling (in 15 Minutes) Subscribe and get a free ebook on how to get better PR ideas. 2018, October 24). 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. For this, remember that Instagram is primarily a visual platform. User Base.

Instagram 158

Instagram Publicity How To Social Media 158

Stephen Waddington

NOVEMBER 27, 2018

There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1 2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation. The agility of public relations is proving its strength.

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. He a straight-laced but decent scientist who’s lost his zeal to corporate life. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. There is no boring if you tell your story right.”

Writing 84

Writing Google Meeting Airlines 84

Mindful Marketing

JULY 26, 2019

based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” As consumers, it’s critical that we recognize when someone is sharing an objective, unbiased recommendation versus one with some corporate connection.

Ethics 70

Ethics Consumer Reputation Corporate 70

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. We all want more choice.

Media 268

Media Data Google Report 268

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. December 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 168

Marketing Employee Content Marketing Training 168