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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk. Some of the moves are arguable, but all were bold, even risky.

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How Internal Communications Needs Differ by Industry

Institute for Public Relations

Researchers have investigated how corporate social responsibility (Duthler & Dhanesh, 2018); leadership (Meng & Berger, 2019); employee voice (Ruck, Welch, & Menara, 2017); and … Continue reading How Internal Communications Needs Differ by Industry →

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2018 in Review: Looking Back on a Year in Issues & Trends

PRSay

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. ” Office life. about the pros and cons of a 40-hour workweek.

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2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Be Prepared.

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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. The youngest members of Gen Z turn 11 in 2023.

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