Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. If you’re creating content in PR take note of hacks one and two especially.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. David Berkowitz , Founder, Serial Marketers . Backlash to the blockchain deluge. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. And Bart Verhulst , Co-Founder and Chief Strategist of PressPage, who will provide insights on how the social newsroom is a key asset for self-managed and -operated web properties.

Company 92

Company Media Web Advertising 92

PRSay

JANUARY 29, 2019

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”. So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018.

Retail 88

Retail Mobile Study Web 88

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. That’s better than estimating the publication’s web traffic or impressions. That’s what content marketing is all about. Too many confuse content marketing with marketing content. When you know them, you’ll naturally know how to be relevant.

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. PR should be taking a close look at the content that’s trending.

Survey 101

Survey Report Media B2B 101

Prohibition

NOVEMBER 19, 2018

Following on from our bridal video campaign earlier this year which saw us team up with leading fashion influencers Lorna Luxe , Peony Lim and 5 Inch and Up , the 2018 Christmas campaign was filmed in a variety of locations and tells three emotive gift-giving stories running up to the festive season.

Video 63

Video Film Fashion Web 63

Sword and the Script

SEPTEMBER 30, 2017

Also see: Marketing Strategy: The Looming Knowledge Crisis. 3) Survey: B2B Marketing Looks to Build an Audience. B2B Content Marketing 2018 – Benchmarks, Budgets & Trends – North America from MarketingProfs. There’s a world of difference between content marketing and marketing content.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

SEPTEMBER 11, 2018

That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. That is the essence of content marketing and why PR and content marketing work best when working together. Talk to Us !

Software 97

Software Comparison Measurement Content Marketing 97

Contently - Strategy

OCTOBER 5, 2020

Aren’t people supposed to be blind to the spots designated for banner ads around the web? The answer really depends on the content. In 2018, the Nielsen Norman Group ran an eyetracking study to see exactly where people looked on the page when encountering ads.

Advertising 110

Advertising Advertising Real Estate Travel 110

Prohibition

JANUARY 24, 2020

That means we need to start understanding how to cateogorise dark social traffic, as well as creating content for these closed communities, or even setting up our own dark social communities for niche audience groups. The important thing is making your ephemeral content super-engaging, and not taking up too much time making it perfect.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

JANUARY 20, 2018

The full paper has examples from various vertical markets including healthcare, energy and travel among others. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML]. 3) AR for publishers (and content marketing). Further, Ms.

Case Study 97

Case Study B2B Study Marketing 97

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. In 2018, Prohibition produced the outstanding Christmas campaign for the leading quality jeweller, Goldsmiths.

Case Study 48

Case Study Video Study Film 48

Sword and the Script

MAY 16, 2020

The full report is a quick and easy read: The State of Journalism 2020 by Muck Rack b) Survey of 3,253 journalists by Cision Cision also has an annual survey of journalists, which they use to produce a report called the State of the Media (here are my notes from editions in 2019 , 2018 and 2017 ). 542 from the U.K. and 348 from Canada.

Survey 169

Survey Media Relations Pitching Media 169

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? These (and more!) Measurable.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

MAY 22, 2018

That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. And it demands a relentless commitment to producing incredible content.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. Make Content All About the Customer. Conclusion.

Brand 254

Brand Branding Web Content Marketing 254

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. One big change is that, effective September 13, 2018, we will no longer be accepting contributions from vendors for the ICN.” [ emphasis added ].

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. I would cut: – Social media. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Critical Mention

OCTOBER 21, 2018

The only difference is that in 2018, it’s all about vying for your audience’s attention online. To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. Strategically plan your content and you shall succeed!

SEO 74

SEO Strategy Engineering Local 74

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. billion pieces of editorial content.” As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing.

Trends 60

Trends Media Report Technology 60

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Wishing you a safe and happy holiday season.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. ” Pew State of the Media 2018.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Content marketing isn’t just a constant stream of advertisements. But using the wrong tools can cripple smaller content marketing teams.

Content Marketing 103

Content Marketing Print Analysis Data 103

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. content marketing (64%).

Survey 97

Survey Media Relations Corporate Communications 97

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

APRIL 27, 2019

Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. 2) Key PR considerations about influencer marketing. How do you measure influencer marketing results? Full report: 2018 Global Media Report by Onclusive. Dispelling 6 Myths PR Sometimes has about Content Marketing.

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 6) Finding a content marketing niche.

Marketing 101

Marketing Content Marketing Crisis Management Data 101