ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

5W PR

JULY 17, 2018

Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that. In today’s digital world, every company has a brand whether they like it or not. This will help to create a brand that resonates.

Brand 97

Brand Branding Social Media Advertising 97

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. Some brands spoke out in response to crises, while others may have created crises by speaking out. Some brands spoke out in response to crises, while others may have created crises by speaking out. The boldest PR moves of 2018 — so far.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

ImPRessions - Crenshaw Communications

JANUARY 19, 2021

With a new government starting, it’s a good time to look back at how brands communicated during the turmoil of the Trump administration, and how it informs new norms. . Brands historically have followed suit, yet things have changed over the last several years. . Brand values start with the customer.

Brand 306

Brand Branding Television Government 306

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand. Branded Organic Social Media Becomes Meaningless. Disruption of industry stalwarts is inevitable.

Trends 161

Trends Publicity SEO Advertising 161

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Reputation 78

Reputation Crisis Analysis Data 78

5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Back in 2018, the beauty brand Beauty Blender decided to launch the first foundation line with 32 different skin tones.

Brand 88

Brand Branding Consumer Reputation 88

Agility PR Solutions

AUGUST 23, 2018

Reputation events such as cyber attacks and PR crises can have a direct impact on share price—and that cost has gotten far worse in the social media age, according to a new report from Pentland Analytics and professional services firm Aon plc. The 2018 Reputation Risk in the Cyber Age study looked at 125 reputation events […].

Reputation 74

Reputation Social Media Crisis Brand 74

Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand.

Video 83

Video Trends Media Reputation 83

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. However, for 2018, the following tactics could have the best results.

Brand 114

Brand Branding Reputation LinkedIn 114

Garrett Public Relations

DECEMBER 30, 2018

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. The post 7 of the Best – and Worst – PR Plays in 2018 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Brand 109

Brand Branding Publicity Crisis Management 109

PR in High Definition

MARCH 24, 2020

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. Is this ridiculous?

Insurance 73

Insurance Insurance Reputation Policies 73

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Brand comebacks. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. Self-improvement.

Trends 95

Trends Crisis Corporate Leadership 95

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? This can affect your employees, customers and community—and your own reputation. The 2018 Randstad US survey found 46 percent of employees say it’s essential for them to work for employers that take stands on controversial political issues.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? This can affect your employees, customers and community—and your own reputation. The 2018 Randstad US survey found 46 percent of employees say it’s essential for them to work for employers that take stands on controversial political issues.

Reputation 78

Reputation Crisis Management Employee Government 78

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you. Your brand is what you say about yourself.

Reputation 69

Reputation Corporate Government Brand 69

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The pledge has been embraced by big-brand Business Roundtable members from Apple to JPMorgan Chase. corporate boardrooms.

Corporate 203

Corporate Reputation Employee Government 203

Sword and the Script

DECEMBER 16, 2017

Fraud , questionable metrics , and brand safety to name a few. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018. Corporate Reputation: Buying from Brands We Know, Like and Trust [UML] . If there’s one theme that plagued digital advertising throughout 2017, it was controversy.

B2B 84

B2B Media Survey Advertising 84

David PR Group

JANUARY 17, 2018

Many folks I speak with want to increase their name recognition and build their brand in 2018. The post 5 Simple PR Tactics to Grow Your Business in 2018 appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Read more at [link]. Please see below or click here to comment.

Reputation 48

Reputation Meeting Groups Marketing 48

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Looking to build brand awareness? With the right audience data, Facebook advertising can get your brand in front of your targets. Yet it may be a mistake to overlook Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Critical Mention

MARCH 16, 2020

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Both profitability and reputation ride on the decisions of B2B buyers.

Advertising 178

Advertising Advertising B2B Reputation 178

Agility PR Solutions

APRIL 7, 2019

It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. For your brand to grow, it is important to stay on top of the digital trends. In 2018, the […]. PR is an important unit in every business.

Trends 122

Trends Web Reputation Technology 122

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Greater reach but also a potential reputation issue. What do you guys think? The results?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MARCH 6, 2018

The 2018 survey was based on responses of 1,053 communications professionals and here’s how the numbers stack up. If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. The PR Opportunity for Brands as Publishers Tinker with Journalism. Let’s try that again.

Survey 113

Survey Agency Report Corporate 113

Stern + Associates

SEPTEMBER 14, 2017

The post 3 PR Trends that Will Help You Win in 2018 appeared first on Stern Strategy Group. How long have you worked in public relations? Think about how different your job was two years ago, five years ago, or in my case, 14 years ago.

Trends 76

Trends Groups Strategy Publicity 76

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Brand Branding YouTube 82

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 124

Survey Brand Branding Analysis 124

Melissa Agnes

SEPTEMBER 18, 2018

William Espey, the man responsible for the voice of the brand that is Chipotle, joins the Invincible Brand Podcast to discuss the challenges Chipotle faced when managing the E. Chipotle is a brand that has worked hard and done a phenomenal job at building solid and trusting relationships with its customers. About this episode.

Crisis 182

Crisis Crisis Management LinkedIn Twitter 182

PRSay

FEBRUARY 1, 2018

. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, employee engagement, stakeholder trust and marketing outcomes.

Employee 113

Employee Corporate Agency Reputation 113

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. And so here’s the annual look at the most read, least read, and posts I recommend reading, that were published on Sword and the Script in 2018. The 7 Most Read Posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks.

Content Marketing 60

Content Marketing Survey B2B Google 60

Barokas

JULY 10, 2019

When these brands come to mind, an image may immediately pop into your mind. Whatever it is, these brands all have one true and consistent thing: identity. Identity is what gives the world’s most successful brands a unique voice and the ability to stand out, even in an oversaturated market. . Who is “they” exactly?

Brand 97

Brand Branding Creativity Examples 97

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. Stephen is a veteran of PR and has earned a reputation as a public relations modernizer through the different roles he has held over the last twenty years. What are the most important steps in 2018?

Communications 191

Communications Community Blogging Education 191

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214