Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. They must then listen to how consumers interact with their business and understand what the audience hopes to see from them. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. 13) Storytelling the hottest trend in PR in 2018. Read more: New Survey Identifies the Hottest Trends in Corp Comm and PR. 5) The CMO role in the 4Ps may be changing. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. According to eMarketers, social media ad spend will quadruple by 2017. For many years, media relations has been one of the core aspects of PR. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling. I’ve read all 300+ pages and summarised the stuff you need to know. I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: Unfortunately not.

Strategy 67

Strategy How To B2C Content Marketing 67

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. By Ashleigh Chong, Senior Account Executive.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Consumers are more willing to trust peer reviews or recommendations than a company. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

MaccaPR

FEBRUARY 2, 2017

So when Minnesota’s Star Tribune media company announced that in April 2017, it will launch a new quarterly print publication – Star Tribune Magazine – for delivery free to 230,000 subscriber households, our ears at Maccabee PR perked up. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling.

Print 48

Print Newspapers Interviews Journalism 48

PR 20/20

FEBRUARY 21, 2017

And that’s not stopping in 2017. To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. CJG Digital Marketing.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 198

Writing Communications Marketing B2B 198

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

MARCH 15, 2017

Westergaard cued up the conversation by dispelling the myth that consumers want brands to keep quiet on social/political issues – sharing the statistic 73% of consumers report they would switch brands if a similar brand supported a good cause. Cision (@Cision) March 11, 2017. Cision (@Cision) March 11, 2017.

Brand 305

Brand Branding Consumer Social Media 305

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. It’s the northern arm of the consumer agency W. W North has spotted a trend for brands wanting to connect with customers across the UK, and are seeking out agencies that offer a regional point of view. It’s at this time when a group needs to build an audience.

Local 60

Local Agency Corporate Internal 60

Critical Mention

MAY 8, 2018

They know storytelling can happen with just about any visual: a 6.5-second So, let’s think, what’s the most sophisticated technology out there available to the average consumer? For example, in 2017 one of the most popular search terms was “What is Bitcoin?” Make your messaging short, sweet, with a lot of visuals.

Mobile 90

Mobile Education Technology Examples 90

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. And, then, of course, there’s Amazon. make you buy more things).

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 12, 2017

It is a window into their assessment of current trends and their aspirations. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. CMI: Content Marketing Trends to Watch for 2018 via Joe Pulizzi.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Communications Conversations

MARCH 14, 2017

And for me that is manifesting itself into building a PRSA that is relevant in 2017. . Walking into 2017, I had feedback from 71 people (you included – so thank you for helping me learn) from people within my network who were honest, real, raw and helpful. Unafraid to take risks. You had some great insights when you spoke.

Ethics 68

Ethics Leadership Examples Fashion 68

PR in High Definition

DECEMBER 14, 2016

The pace of change is ever faster and we have high expectations of 2017 after the year we’ve had. It’s not expensive to run consumer surveys and you can receive responses in a matter of hours. So, here’s a toast to 2017 and embracing all it has to throw at us. More interesting to us, though, is the increase in sponsored content.

YouTube 48

YouTube Training Survey Social Media 48

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blogging is no longer an experimental trend that might be a waste of time. Journalists and consumers crave videos. That’s where your content marketing efforts come into to play. You’re doing it. more views.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

NOVEMBER 19, 2017

The application of data in public relations isn’t a new trend. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media. 5 Listening to conversations.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Storytelling vs. Brand Newsrooms.

Report 225

Report Media Advertising Advertising 225