Presspage

APRIL 25, 2017

Disruptive technologies, new trends and tools have redefined the business, while the number of online (social) media channels continue to increase. The trend of extended copy being alternated with, or replaced by visual content and other rich media in a way proves this concept. In other words, not be too monotonous.

Crisis 79

Crisis Trends Reputation Employee 79

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits.

Advertising 87

Advertising Advertising B2C Retail 87

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor. The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits.

Advertising 60

Advertising Advertising B2C Retail 60

Beyond PR

MARCH 22, 2017

According to Cision’s 2017 State of the Media Report , journalists said that regaining trust amidst the rise of misinformation and fake news is one of the greatest challenges facing the media this year. Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity. That’s valuable thought leadership.

Brand 70

Brand Branding Guidelines Financial 70

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: A 2017 analysis of 1.4 But is it really that easy? Unfortunately not. The Majority of Content is Ignored.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Karen Freberg

JUNE 24, 2019

It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had only attended Cannes Lions once before, and it was amazing.

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 198

Writing Communications Marketing B2B 198

Cision

APRIL 27, 2017

Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. Ron Culp (@Culpwrit) April 26, 2017. Cision (@Cision) April 26, 2017. Cision (@Cision) April 26, 2017. This often happens with event hashtags when they start trending. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. And for me that is manifesting itself into building a PRSA that is relevant in 2017. . To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. Unafraid to take risks.

Ethics 68

Ethics Leadership Examples Fashion 68

Landis PR

MARCH 13, 2023

Everything happens to the main characters in the universe of their jobs…which is a lesson on life/work balance that was being taught waaaay before recent trends. (By The Post” focuses primarily on Katherine Graham, who inherited leadership of The Washington Post from her father and late husband.

Journalism 52

Journalism Film Ethics Television 52

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blogging is no longer an experimental trend that might be a waste of time. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

NOVEMBER 19, 2017

The application of data in public relations isn’t a new trend. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. 11 Leadership becomes social. In 2017 it report a £5,784 disadvantage for women.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Brian Braiker: The trends we’re seeing now will continue, like the direct connection with readers.

Report 225

Report Media Advertising Advertising 225