ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. PR is about generating influence. .

Trends 124

Trends SEO Leadership Print 124

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Communications Conversations

JANUARY 26, 2016

But, a number of stats and reports lately (not to mention consumer behavior trends in general) have got me thinking: We may be well past the tipping point. According to eMarketers, social media ad spend will quadruple by 2017. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting.

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

Mora Communications

OCTOBER 26, 2017

Innumerable outlets, both online and off, continually cover the latest beauty trends. Effective PR is effective storytelling. Print coverage is still crucial. Perhaps no other industry benefits more from public relations than the beauty industry. Next, discover your stories. How do you find your stories?

Newspapers 40

Newspapers Print Storytelling Industry 40

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They know storytelling can happen with just about any visual: a 6.5-second For example, in 2017 one of the most popular search terms was “What is Bitcoin?” The question becomes for a PR pro, what can you learn from them?

Mobile 90

Mobile Education Technology Examples 90