Cision

MAY 25, 2017

The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. If Forrester (one of the most influential research and advisory firms in the world) is right, what does that mean for the future earned, owned and paid media?

Advertising 272

Advertising Advertising Storytelling Media 272

Communications Conversations

MAY 11, 2017

I actually found this video interesting for a number of reasons because I think it represents three big trends we may end up seeing much more of the months/years ahead: 1: Repurposing “stories” across other social media. Not in the traditional way you might think about spokespeople–more in a social way.

Social Media 68

Social Media Trends Radio Media 68

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. And if you aren’t sure how, check out our visual storytelling guide. Don’t skimp on the visuals.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. In Social Media Marketing, You Get What you Give. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. However, stories are inherently different and it’s the stories people remember.

Storytelling 60

Storytelling Creativity B2B Film 60

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Multimedia Development & Visual Storytelling. Check out our list of the best PR conferences to attend in 2017.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Beyond PR

JANUARY 9, 2017

But before you set your DVR and tweet about your media appearance, here are a few things to consider when planning your 2017 PR Moves: Step up to the Mic. Here’s where the art of storytelling takes place. Thanks to cable, online news, blogs and social media, we live in a 24-hour news cycle.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. Social media, digital video, email, and PR that generates earned media all play a role here.

Corporate 168

Corporate How To Employee Nonprofit 168

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. Society and social media have created hyper-focused segmentation of the audience. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms.

Trends 161

Trends Publicity SEO Advertising 161

Ethical Voices

JUNE 12, 2023

It was unfortunate because we didn’t get as much media attention around the Muslim ban as we could. If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. We didn’t really capitalize on the moment. That momentum was amazing.

Ethics 69

Ethics Storytelling Communications Training 69

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. Harms explains: “For example, in June we have set up a storytelling campaign, encouraging people who have visited Curacao to share their story. After the demo, I was convinced.

Tourism 122

Tourism SEO Storytelling Social Media 122

ImPRessions - Crenshaw Communications

MAY 18, 2018

When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 145

Data How To Storytelling Analytics 145

PRSay

APRIL 19, 2023

He has published several books, including 2017’s “ Obama: An Intimate Portrait ,” which debuted at No. Beyond his impressive portfolio of work, Souza has also gained a significant following on social media , where he shares personal anecdotes and behind-the-scenes stories of his time at the White House.

Travel 67

Travel Tourism Storytelling Newspapers 67

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. Being a writer is a huge asset to my career, especially with the current emphasis on storytelling in public relations.

Writing 121

Writing Creativity Local Pitching 121

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year.

Case Study 113

Case Study Journalism Study Instagram 113

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc., However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

FEBRUARY 23, 2017

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.” Brendon Shank is Vice President for Social Media and PR at Domus, Inc.

Healthcare 82

Healthcare Communications Ethics Radio 82

Sword and the Script

DECEMBER 4, 2018

Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. 13) Storytelling the hottest trend in PR in 2018. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. also see why ?). Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. 2017’s thankful season saw 13 million engagements for the holiday, while 2018 blew past 22 million on Thanksgiving day, and we’ll probably see an even bigger jump this year. Engagements to Thanksgiving & Black Friday content in 2018.

Web 116

Web Data Trends Brand 116

Presspage

APRIL 25, 2017

Disruptive technologies, new trends and tools have redefined the business, while the number of online (social) media channels continue to increase. Engage your audience Online environments and social media -- in contrast to traditional wire distribution-- offer many opportunities to reach a better and potentially larger audience.

Crisis 79

Crisis Trends Reputation Employee 79

Mora Communications

OCTOBER 26, 2017

Effective PR is effective storytelling. Once you’re in magazines and newspapers, you can use social media and the internet to ramp up interest in your product. This will in turn will help interest more media coverage. . Remember, media begets media. . Remember, media begets media. .

Newspapers 40

Newspapers Print Storytelling Industry 40

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Critical Mention

MARCH 1, 2018

Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Takeaway: Sometimes it’s fun to use humor in your marketing efforts, on social media and so on – but it IS a risk. Storytelling is an effective approach to many communication challenges. Play to your strengths .

Film 80

Film Social Media Storytelling Writing 80

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. A Harvard Business Review article featured a meta-analysis of social media and its impact on business.

Brand 49

Brand Branding YouTube Survey 49

Mora Communications

NOVEMBER 13, 2017

The media is now being pitched via mail, email, social media, phone, etc. Contact journalists via social media outlets. Never, ever use a hard sell via social media. These are your key stories and effective PR is effective storytelling. Don’t just pitch them, engage, communicate with them.

Pitching 40

Pitching Conference Social Media Storytelling 40

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). . #6 Short form video has doubled in 12 months to more than 1.5

Report 81

Report YouTube Privacy Web 81

PR in High Definition

NOVEMBER 17, 2017

The public’s opinion is critical and can influence a company’s reputation – just one negative review, comment or social media post can have a big impact. Fake news” may be THE word of 2017 , but that certainly doesn’t mean that we should all jump on the bandwagon. Take action, don’t just talk.

Policies 72

Policies Facebook Advertising Advertising 72

Sword and the Script

NOVEMBER 18, 2017

Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. You need PR, content marketing and social media all working on the same play. Tech.co: Why You Need to Rethink Your Infographics Strategy in 2017. 3 Studies that Challenge Marketing Assumptions [UML].

Infographics 68

Infographics Data Case Study Content Marketing 68

Mora Communications

NOVEMBER 7, 2017

Remember effective PR is effective storytelling. Once press coverage has been garnered you can utilize it on your website and on your various social media platforms. They can focus on your philosophy, the facility, your staff or patient stories. Assisted Living Marketing Blog | Copyright © Mora Communications Inc.

Strategy 40

Strategy Advertising Advertising Storytelling 40

PR Conversations

APRIL 10, 2018

She is the editor of the upcoming Protest Public Relations: Communicating dissent and activism (Taylor & Francis) and the co-editor of #rezist – Romania’s 2017 anti-corruption protests: causes, development and implications ( www.romanianprotests.info with Darren G. Social media contacts: Twitter @ana_adi | LinkedIn [link].

Training 80

Training Measurement Technology Engineering 80