Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Media intelligence collected through social media monitoring is a secret weapon for understanding any audience. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Multimedia Development & Visual Storytelling. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. . Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 4, 2018

Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. 13) Storytelling the hottest trend in PR in 2018.

Survey 104

Survey Marketing B2B Content Marketing 104

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR. Content partnerships with major media outlets are taking off. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). . #6 Short form video has doubled in 12 months to more than 1.5

Report 81

Report YouTube Privacy Web 81

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. A Harvard Business Review article featured a meta-analysis of social media and its impact on business.

Brand 49

Brand Branding YouTube Survey 49

PR in High Definition

NOVEMBER 17, 2017

First and foremost, with the recent revelations from Facebook and Twitter (among many others), there is a huge increase in public demand for transparency – so give consumers what they want. The public’s opinion is critical and can influence a company’s reputation – just one negative review, comment or social media post can have a big impact.

Policies 72

Policies Facebook Advertising Advertising 72

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Last year we started to invest in more original video content to help seed the ecosystem, and we’re planning to do more in 2017. Facebook isn’t shying away from its AI ambitions, either.

Facebook 60

Facebook Mobile Retail B2C 60

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 200

Writing Communications Marketing B2B 200

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Using Influencers in your Social PR Campaign. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor.

Education 224

Education Community Social Media Energy 224

Cision

MARCH 15, 2017

Westergaard cued up the conversation by dispelling the myth that consumers want brands to keep quiet on social/political issues – sharing the statistic 73% of consumers report they would switch brands if a similar brand supported a good cause. Cision (@Cision) March 11, 2017. Cision (@Cision) March 11, 2017.

Brand 305

Brand Branding Consumer Social Media 305

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

NOVEMBER 13, 2018

The media scored as the least-trusted global institution, with social media and search engines following closely behind. Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. Social responsibility = trust.

Brand 69

Brand Branding Sports Consumer 69

The Resolution Blog

JULY 30, 2019

Sure enough, @world_record_egg released a short, animated video to its followers revealing that it was promoting a mental health campaign by Mental Health America concerning social media use. Recently I’ve started to crack, the pressure of social media is getting to me,” claimed the video. “If Not for Airbnb, though.

Instagram 120

Instagram Examples Brand Branding 120

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. I teach public relations, communication and social media classes. I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes.

Community 69

Community Brand Branding Education 69

Critical Mention

MAY 8, 2018

They know storytelling can happen with just about any visual: a 6.5-second So, let’s think, what’s the most sophisticated technology out there available to the average consumer? Since they’re so incredibly active on social media, millennials in the workforce realize that there is now a lower organic social reach than ever before.

Mobile 90

Mobile Education Technology Examples 90

Stephen Waddington

MAY 31, 2018

Storytelling, and a strong backstory helps engage music fans. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. It’s the northern arm of the consumer agency W. Philippa’s roles covers brand, storytelling, commercial partnerships, and media management.

Local 60

Local Agency Corporate Internal 60

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. Draft social media updates. make you buy more things).

Marketing 53

Marketing Software eBook Technology 53

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. PR can help brands can gain – and keep – consumer trust. If your target is millennials, social media should be considered as a default medium for breaking news.

Brand 160

Brand Branding Film Internal 160

PR in High Definition

DECEMBER 14, 2016

The pace of change is ever faster and we have high expectations of 2017 after the year we’ve had. It’s not expensive to run consumer surveys and you can receive responses in a matter of hours. This is why we recommend social media simulations to test and train teams managing social media channels.

YouTube 48

YouTube Training Survey Social Media 48

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Communications Conversations

MARCH 14, 2017

And for me that is manifesting itself into building a PRSA that is relevant in 2017. . Walking into 2017, I had feedback from 71 people (you included – so thank you for helping me learn) from people within my network who were honest, real, raw and helpful. Unafraid to take risks. You had some great insights when you spoke.

Ethics 68

Ethics Leadership Examples Fashion 68

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Journalists and consumers crave videos. The media loves surveys. million words.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164