2017 Crisis Management That (Mostly) Worked
ImPRessions - Crenshaw Communications
DECEMBER 18, 2017
But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. ” Yet Pepsi’s fast action helped stanch the outpouring of criticism that the commercial was tone-deaf and trivialized true social activism. Pepsi’s graceful mea culpa. NBC’s live Lauer reckoning.
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