Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? Defining Brand Personas.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 138

Leadership B2B Study Survey 138

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. Sixty-five percent of marketing leaders said they plan to increase their spending on digital advertising, with 23% expecting a significant increase and 42% anticipating a slight increase.”.

Marketing 60

Marketing Survey B2B Study 60

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Internal International 40

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR in High Definition

DECEMBER 20, 2016

I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. Measuring the effectiveness of PR is always a tricky topic, but pointing your campaign in the right direction is crucial. One Direction. Which sectors?

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 14) Most respondents say brands should stay clear of politics.

Survey 104

Survey Marketing B2B Content Marketing 104

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. With better measurement. There are multiple lines of communication between brands and audience (just this week UK PR blogger Stephen Waddington outlined this).

How To 120

How To Measurement Financial Report 120

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Integration.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. 2) Marketing assumption: bounce rates mean failure . 3) Marketing assumption: influencers can be purchased .

Study 65

Study Marketing B2B Apparel 65

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Finalists will be announced for 2018 on December 6, 2017. Intelligent Content Conference (ICC).

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Analysis: B2B marketing must develop its market. These are the metrics B2B lead gen measure. What Does It Take to Implement Content Marketing Effectively in B2B?

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 70

Infographics Data Case Study Content Marketing 70

Barokas

JANUARY 19, 2018

However, while Facebook and Instagram have been revolutionary marketing tools for brands, it seems like they both want to get back to their roots, shifting the focus of their feeds away from brands with new algorithm changes. dip in engagement) in November 2017. Use Appropriate Hashtags.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

APRIL 11, 2017

By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. The Cision report says the findings align with the 2017 Edelman Trust Barometer.

Report 73

Report Media Survey Pitching 73

Critical Mention

JANUARY 9, 2019

The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. Now, marketers realize they need to target niche audiences that will lead to a conversion. Data drives marketing. To be a successful marketer, you must be able to measure your strategies.

Trends 108

Trends Marketing Mobile YouTube 108

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Measurable. Performance.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. And here we go…here are the benchmarks from 2017. Content Marketing Statistics. 2) Content marketing supports lead nurturing.

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 198

Marketing Content Marketing Data Social Media 198

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 13

Technology Software Company Marketing 13

Cision

APRIL 27, 2017

Ron Culp (@Culpwrit) April 26, 2017. The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Cision (@Cision) April 26, 2017. Cision (@Cision) April 26, 2017. A well thought-out multichannel content strategy is essential. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. This post is part of the Unscripted Marketing links (UML) series, an occasional roundup I sometimes post on Saturdays.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. Volume of work.

Survey 98

Survey Journalism Study Pitching 98

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0