9 keys to measuring content marketing success

PR Daily

If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. That and measuring your campaign’s effectiveness. Social media content metrics.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. How to establish benchmarks for your PR and content marketing efforts.

5 cringeworthy content marketing tactics

PR Daily

How are you measuring your success? Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. However, there’s a way to show off your brand without being overly promotional and irritating your audience. Those are the kinds of topics your content should be addressing. You’re not measuring your efforts.

9 steps for optimal content marketing

PR Daily

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.

How Edmunds measures the quality of earned media

PR Daily

With access to millions of real transactions and other Edmunds data, Edmunds’ expert analysts developed insights into how consumer shopping behavior has been altered during COVID as well as other market trends in the automotive industry.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Following is a list of 15 content marketing metrics that you should measure: 1.

We Should Measure Content Marketing by Relationships

Sword and the Script

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees.

How to develop a content marketing program

PR Daily

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Yet, with heightened focus (and more dollars spent) on content marketing these days, many pros are doubling down and ensuring that they have a masterful grasp on what is needed to create and sustain successful content marketing programs.

What Goes in a Content Marketing Plan

ReimaginePR

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Delusional brands, on the other hand, are rarely rewarded for diverting assets with no plan beyond blind faith. Sadly, as content marketers we don’t have ghostly voices telling us what to do.

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Whether you’re just starting or a seasoned pro, we have 10 steps to create a successful content marketing plan: 1.

The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. Content Strategy.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. If you’re embarking on a content marketing strategy and expecting to see a ton of leads flood your site after you publish your very first blog post, then your expectations are way out of whack. Content marketing is a long-term strategy. Content Marketing

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. We asked experts from across marketing and PR to share their predictions on where the industry is going in 2018. There is such wide disparity in measurement today.

Three Steps to Developing a Content Marketing Program

Solo PR Pro

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels.

Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

Sword and the Script

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing. It’s a great time for content marketing to shine “The answer (as you might expect) is ‘yes’. Be mindful of your content, your tone, and your cadence.

9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts. A lot of small-business owners get hung up on content volume —and though it’s important to be consistent in your content development, remember that quality matters more than quantity.

This Content Marketing ROI Calculator Is Just What You Need for Sales Enablement

Contently - Strategy

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation.

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable.

3 Comparative Metrics if Organic Search is Your Raison D’etre for Content Marketing

Sword and the Script

Organizations that publish content with answers to those questions have a solid chance of showing up in a search page with potential answers. In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. Here are three easy measures.

The Power of Content Marketing for Lead Generation

Critical Mention

Back in 1996, Bill Gates said: “Content is king.” Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? In other words, it’s telling your brand’s story after a prospect clicks on your website link.

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. Email marketing clearly deserves to be near the top of the list.

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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference.

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Frictionless content. by Frank Strong.

Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business. Integrated content & marketing measurement pyramid.

The 5 Stages of Content Marketing Grief

Sword and the Script

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.

Our 8 step-approach to nailing your content marketing strategy

Prohibition

In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 3.5billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement, marketers need to consider tactics with longevity, and this is where a kick-ass content marketing strategy comes into play. The ultimate content marketing goal.

The New PR: The Intersection of Positioning and Content Marketing

Onclusive

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. To be successful in the New PR is to identify the intersection of positioning and content marketing.

8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Choose Quality Content Over Quantity.

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5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.”

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? The future of earned media will be reserved for only the sexiest of brands, and preferably those with a budget for sponsored posts. 1) Marketing content vs. content marketing.

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Their highlighted strategies will include media monitoring, short-form content creation, and metrics that matter (and those you can discard). Measurement and PESO.

Conquer Today’s Top B2B Content Marketing Challenges

Shift Communications

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Challenge #1: Producing Engaging Content. This will help you further dictate and target your content. Challenge #2: Producing Consistent Content.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Shuttered doors and social distancing have forced a reexamination of traditional brand experiences. One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. A post-COVID era is coming, and brands need to be ready.

Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

This compounding effect is analogous to some aspects of content marketing , especially in audience growth. It’s important to note in this context, content marketing means something very specific : developing useful and relevant content consistently over time, on an owned media platform, in order to attract and grow an audience. It’s a long-term and strategic approach to marketing that grows and achieves results in a way that can be likened to investing.