Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Contently - Strategy

SEPTEMBER 20, 2021

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. That promise was flawed.

Content Marketing 64

Content Marketing Data Strategy Marketing 64

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. Sixty-five percent of marketing leaders said they plan to increase their spending on digital advertising, with 23% expecting a significant increase and 42% anticipating a slight increase.”.

Marketing 60

Marketing Survey B2B Study 60

Sword and the Script

JANUARY 10, 2017

Marketing ranked sixth, which I’d have guessed would have ranked higher. The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 132

Leadership B2B Study Survey 132

Cision

JANUARY 5, 2017

Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? This is a significant missed opportunity.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Cision

OCTOBER 4, 2017

As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Visual Content Impacts Your Performance.

How To 282

How To Storytelling Measurement B2C 282

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Aly Saxe (@Aly_Saxe) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

PR in High Definition

DECEMBER 20, 2016

I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. Measuring the effectiveness of PR is always a tricky topic, but pointing your campaign in the right direction is crucial. One Direction.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. With better measurement. New communication lines Marketing directors put their budget where they can see a return. How can PR agencies compete?

How To 120

How To Measurement Financial Report 120

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. A lot of B2B content goes unused.

Blogging 107

Blogging Content Marketing B2B Social Media 107

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? How RankBrain Changes Content Marketing. This is what we need to keep an eye on.

SEO 40

SEO Content Marketing Strategy How To 40

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. 64% of marketers identify developing a comprehensive content strategy as a top challenge.(

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

JUNE 10, 2017

Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon.

Trends 85

Trends Marketing Mobile Web 85

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Finalists will be announced for 2018 on December 6, 2017. Intelligent Content Conference (ICC).

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The 4 Engines You Need to Pull Off Content Marketing Successfully. 2) How long should a blog post be?

Study 79

Study B2B Marketing Survey 79

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. Further, Ms.

Case Study 99

Case Study B2B Study Marketing 99

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Analysis: B2B marketing must develop its market. These are the metrics B2B lead gen measure. What Does It Take to Implement Content Marketing Effectively in B2B?

B2B 64

B2B Report Marketing Survey 64

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 75

Measurement Tools Journalism eBook 75

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Beyond PR

MARCH 1, 2018

Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. Enter Impact. But it is doable.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. 2) Marketing assumption: bounce rates mean failure . 3) Marketing assumption: influencers can be purchased .

Study 64

Study Marketing B2B Apparel 64

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 69

Infographics Data Case Study Content Marketing 69

Sword and the Script

APRIL 11, 2017

By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. The Cision report says the findings align with the 2017 Edelman Trust Barometer.

Report 71

Report Media Survey Pitching 71

Critical Mention

JANUARY 9, 2019

Data drives marketing. To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

Barokas

JANUARY 19, 2018

Instagram tends to change its algorithm more frequently than Facebook, due to the influx of influencers and brands turing to the platform to market their content – by limiting post reach, people are more likely to invest in sponsored content. dip in engagement) in November 2017. Use Appropriate Hashtags.

Instagram 84

Instagram Facebook How To Travel 84

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. By 2014 it was obvious that video was the rising star of content marketing. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Measurable. Performance.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. And here we go…here are the benchmarks from 2017. Content Marketing Statistics. 2) Content marketing supports lead nurturing.

Content Marketing 125

Content Marketing SEO Social Media Marketing 125

MaccaPR

JUNE 21, 2017

These feel nothing like over-promotional sales content: LOFT x Jessi Klein. LOFT, Ann Taylor’s relaxed sister brand, rolled out a trio of one-minute videos in early-2017 that build off its marketing collaboration with comedian Jessi Klein, the executive producer on TV’s “Inside Amy Schumer.”

Video 54

Video Branding Brand Fashion 54