Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Christopher Penn (@cspenn) May 17, 2017.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

OCTOBER 27, 2017

Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% In the shareholder letter, Twitter stated that not only are advertisers seeing more efficiencies (lower cost of engagement, higher clickthrough rates), but advertising on the platform was easier. downwards on average.

Twitter 87

Twitter Social Media Media Analysis 87

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption? Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. The Big Picture. The Future Will Be Here Sooner Than We Think.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. Back in Massachusetts, the 68-page complaint alleges that Publicis Health created a “public nuisance.” All of our work was completely lawful. He joined PRSA in 1994.

Crisis 166

Crisis Ethics Publicity Marketing 166

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor.

Advertising 87

Advertising Advertising B2C Retail 87

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

Advertising 87

Advertising Advertising Guidelines Video 87

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer. User Growth.

Advertising 97

Advertising Advertising Facebook Social Media 97

Shift Communications

NOVEMBER 8, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth. Christopher S. Vice President, Marketing Technology.

Instagram 84

Instagram Facebook Social Media Advertising 84

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. This is an amazing accomplishment and speaks to the effectiveness of Facebook’s advertising revenue strategy. Let’s see what the social media juggernaut had to say. User Growth.

Facebook 92

Facebook Mobile Advertising Advertising 92

Stephen Waddington

AUGUST 16, 2017

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. This is a UCAS list of current public relations degree courses source at universities in the UK. Here’s a realtime list of universities with public relations degree courses available through clearing for 2017 adminision.

Course 112

Course Publicity Journalism Advertising 112

Sword and the Script

JULY 25, 2017

The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. Still, I clicked through.

Advertising 62

Advertising Advertising Viral Video 62

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Let’s see what the company had to report. User Growth. What Should Marketers and Communicators Do? Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. If you’re publishing on Facebook or advertising on Facebook, video should be included in your campaign by default, and only excluded for justifiable reasons. User Growth. Christopher S.

Facebook 107

Facebook Video Mobile Advertising 107

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. 2017’s Super Bowl ads took a turn for the serious but 2018’s were back to showing humor.

Advertising 60

Advertising Advertising B2C Retail 60

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. It remains a trend to watch. #8

Publicity 122

Publicity Marketing Healthcare Television 122

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill. Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Shift Communications

FEBRUARY 9, 2018

Twitter had its best quarter of revenue ever at $644M in advertising revenue: Year over year, their revenue is now positive, 0.9% As with so many other advertising tools, it behooves brands and communicators to test the efficacy of each of the formats for cost effectiveness and impact. Let’s turn our eyes towards revenue. Ad Revenue.

Twitter 74

Twitter Conference Advertising Advertising 74

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 62

Advertising Advertising Print Study 62

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. of revenue will be allocated to marketing budgets to drive growth in 2017.

Marketing 60

Marketing Survey B2B Study 60

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . The idea is beautiful digital advertising with an art director's eye, not an engineers. What digital storytellers do you think will crush it in 2017?

Storytelling 60

Storytelling Journalism Print Mobile 60

Mark My Words

NOVEMBER 24, 2017

The Mirror, 24 November 2017. Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I Previously celebrities were beholden to the papers to persuade public that they are good. But with your own channel, you can turbo charge that message.

Advertising 60

Advertising Advertising YouTube Financial 60

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Focus on the creation and distribution of video, especially for paid advertising. Let’s see what took everyone by surprise. Audience Growth. Christopher S. Vice President, Marketing Technology.

Twitter 84

Twitter Mobile Conference Analytics 84

wiredPRworks

APRIL 3, 2017

Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Sword and the Script

DECEMBER 30, 2017

In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. The 7 Best Performing Blog Posts in 2017. What is clearer was the sort of topics that attracted readers in 2017. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. The 7 Worst-Performing Blog Posts in 2017.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

APRIL 28, 2020

click any image for hire resolution) Related: 45+ Places to Find Communications and Public Relations Jobs 1. Here are my takes on previous year salary surveys by PRWeek : What do Public Relations Salary Ranges Look Like in 2019? 2017 PR Salary Survey Suggests Demand for Talent Tightening PR Salary: What’s a PR Pro Worth in 2016?

Survey 94

Survey Publicity Agency Data 94

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PRSay

JANUARY 29, 2021

In 2017, Lofgren and her husband, Matt, endowed The Diane Gage Lofgren Endowed Scholarship for Journalism at San Diego State University (SDSU), benefiting students in the School of Journalism and Media Studies, which includes majors in advertising, journalism, media studies and public relations.

Healthcare 78

Healthcare Journalism Study Advertising 78

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. It’s unlikely that any amount of paid advertising would have built the same value for the brand. What is EMV anyway?

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PRSay

JULY 10, 2018

Analyzing this tension in an October 2017 article on Forbes.com, Kalev H. In fact, the PRSA Code of Ethics holds us accountable to “serve the public interest by acting as responsible advocates for those we represent.” In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 249

Ethics Data Privacy Policies 249

Mark My Words

MAY 11, 2017

The Independent, 14.02.17. Read here: [link].

Advertising 60

Advertising Advertising Industry Publicity 60

Cision

DECEMBER 6, 2017

What do you think — will the term “public relations” accurately portray the work you do in five years? The vast majority of PR executives do not think so — nine out of ten say that the term “public relations” will not describe the work they will do in five years. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. What do these priorities mean for the importance of public relations as a discipline? With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. And we’re part of fully integrated teams across disciplines — public relations, advertising, shopper marketing, direct — resulting in a more consistent customer journey and improved ROI. This shift will accelerate in 2018.

Measurement 125

Measurement Creativity Analytics Groups 125

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252