Cision

DECEMBER 6, 2017

What do you think — will the term “public relations” accurately portray the work you do in five years? The vast majority of PR executives do not think so — nine out of ten say that the term “public relations” will not describe the work they will do in five years. Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Earned media has kept its place as a highly sought-after outcome of a good public relations campaign. Public relations will emerge as a strategic management function. What can PR professionals expect in 2018?

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Declining advertising dollars, low subscription numbers, and the emergence and disruption of digital have all contributed to the financial hardships affecting many Canadian news publications.

Newspapers 177

Newspapers Industry Print Journalism 177

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. PR grows more in demand. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. When we look at the Hispanic public relations industry, the most important component is commitment.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

MARCH 6, 2018

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. The PR Opportunity for Brands as Publishers Tinker with Journalism.

Survey 116

Survey Agency Report Corporate 116

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Amy Jacques is the managing editor of PRSA’s publications, Tactics and The Strategist. A native of Greenville, S.C., Newhouse School.

Conference 136

Conference Film Storytelling System 136

PRSay

OCTOBER 9, 2017

The author and think tank facilitator spoke on “Igniting Brilliance in Your Leadership” as part of Monday morning’s General Session at the PRSA 2017 International Conference in Boston. “As Amy Jacques is the managing editor of PRSA’s publications, Tactics and The Strategist. “Your life is happening one conversation at a time.”.

Conference 125

Conference Leadership Meeting Energy 125

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals. Success in Numbers.

Video 68

Video Mobile Consumer Advertising 68

Sword and the Script

AUGUST 28, 2018

You can’t buy good ideas, and for the most part, at least on the surface, publications didn’t try to sell space for a good idea. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. In addition, although advertising can get your name “out there” it is expensive and does not offer the validation or credibility of being feature in a news story. 2017 | PR for Law.

Advertising 40

Advertising Advertising Television Viral 40

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Follow him on Twitter @nbell94102.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Read more: New Study: Should Brands Take a Public Stand on Politics? This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 104

Survey Marketing B2B Content Marketing 104

PR Conversations

FEBRUARY 28, 2018

This anecdotal evidence is, of course, not enough to make general statements about professionalism in public relations and communication management. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Source: VMA Group Report: Beyond Communications (2017) (italics added).

Training 65

Training Ethics Data Analysis 65

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. We want to educate the industry at a high level but also make technical concepts understandable and relatable to the general public. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots.

Media 57

Media Advertising Advertising Measurement 57

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. had 1,800 lawyers on staff in 2018 according to Above the Law , a trade publication.

Agency 95

Agency Trends Marketing Survey 95

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Bell holds a degree in journalism from the University of Missouri School of Journalism. The solution? Follow him on Twitter @nbell94102.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. WooPitch (@WooPitch) March 30, 2017.

Technology 12

Technology Software Company Marketing 12

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has empowered entities to not only convey their messages effectively but also to build trust, foster goodwill, and adapt to the dynamic nature of public perception.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference. AI loss of luster “Two-fold: AI fatigue is real.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. When “asked journalists if the public lost or gained trust in the media over the last year, 63% feel the public lost trust. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. 3) Examining publications and the rate of publishing.

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 192

Marketing Content Marketing Data Social Media 192

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Maxim Behar strongly feels that Public Relations experts and managers will be the leader of the future big, merged business.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and.

Marketing 78

Marketing Publicity Survey Study 78

Maxim Behar

MAY 28, 2023

I start new businesses, I check how they impact my main one - public relations, I skydive, take singing lessons, a couple of months ago I walked the historic Camino de Santiago. Why, in your opinion, has your company managed to earn the lead position in the field of public communications and media contacts? 32 years later!

Education 52

Education Meeting Course Creativity 52

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. Seems high to me, but website metadata indicates the tool was fielded in 2017. Marketing, Advertising, Public Relations: Tuesday 4:00 p.m. Ironically, it was the most emailed article of the day.”. Publishing: Monday 3:00 p.m.

Study 95

Study Marketing Data Analysis 95

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The scheme was set up in 2017 to help address the loss of local media.

Local 112

Local Report Newspapers Government 112

Wadds Inc.

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The scheme was set up in 2017 to help address the loss of local media.

Local 59

Local Report Newspapers Government 59

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners.

Report 225

Report Media Advertising Advertising 225