Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 2017 PR Takeaways. 2017 PR Takeaways. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

AUGUST 28, 2018

You can’t buy good ideas, and for the most part, at least on the surface, publications didn’t try to sell space for a good idea. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. That’s beginning to change, as some publications are pulling back.

Technology 66

Technology Advertising Advertising Community 66

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. 2017 | Top PR Firm Los Angeles Blog.

Television 40

Television Print Radio Newspapers 40

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Extreme views polarise public discourse.

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print has ceded to digital in all but a few niches.

Social Media 73

Social Media Print Study Advertising 73

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. That empowers them with a trust value that a commercial or print ad neither can nor will deliver. PR is perhaps the most misunderstood form of marketing.

Marketing 40

Marketing Radio Newspapers Print 40

Maxim Behar

JANUARY 3, 2021

Tell us more about “The Global PR Revolution”, a book ranked recently among Top 10 of The Best PR Books of All Time by BookAuthority just couple of months after the publication. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations.

Local 52

Local Writing Social Media Interviews 52

Beyond PR

JUNE 29, 2016

We’re entering an age where audiences are not just ignoring, but actively blocking advertisements. And in 2017, that figure will grow 24.0% In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In

Media 75

Media B2C B2B Nonprofit 75

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

FEBRUARY 18, 2019

He has since claimed that the hoax was, in fact, a cleverly orchestrated publicity stunt. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses. The days of buying without doing any background research first are long gone. The evolution of reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Beyond PR

MARCH 1, 2018

If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing. Something is very, very wrong with this picture. A Fundamental Flaw.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

SEPTEMBER 19, 2017

Public relations is a great way to get quoted in the news. The Dale Carnegie techniques of meeting new people, going to meetings and speaking in public will always work. See Review Marketing Becomes Top Priority for 2017 ). – print advertising. – pay per click advertising. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. 8) June 13, 2017: L’Argus de la Presse. 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

JULY 28, 2020

billion in 2017 and today it boasts “nearly 900 million users.” click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Social Media 120

Social Media Media Reputation Training 120

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

MaccaPR

NOVEMBER 30, 2017

million in TV, social and broadcast publicity coverage (including 1,600 TV segments)? Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. I marvel at how they managed to erect a private installation on public property.

Marketing 76

Marketing Consumer Measurement Viral 76

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year. We still don’t drink sweet tea, though.

Meeting 65

Meeting Automotive Engineering Media 65

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. We recommend that our clients advertise on at least one of their social channels to their target market. Don't overlook the potential of strategic media relations/publicity outreach. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 12, 2017

13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. While public relations was once about only earned media, we now see the lines blurring. Michelle Garrett | Garrett Public Relations. Two polar opposite directions.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Stephen Waddington

JUNE 19, 2022

Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. These are digital first publications with the same content distributed to multiple websites. The scheme was set up in 2017 to help address the loss of local media.

Local 112

Local Report Newspapers Government 112

Wadds Inc.

JUNE 19, 2022

Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. These are digital first publications with the same content distributed to multiple websites. The scheme was set up in 2017 to help address the loss of local media.

Local 59

Local Report Newspapers Government 59

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners.

Report 225

Report Media Advertising Advertising 225