State of Social Media, 3Q 2017: Twitter Restates
Shift Communications
OCTOBER 27, 2017
Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. Based on our own research, the variance is not significant; for 2017, we’ve adjusted Twitter’s data by 0.6% Their focus remains on video advertising and streamed video content. Vice President, Marketing Technology.
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