Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. In fact, according to Edelman’s 2016 Trust Barometer , 78 percent of people trust their peers, while 49 percent trust CEOs. It’s every brand’s dream to go viral, but it doesn’t often happen. Not every trend will be the right match for your brand.

Brand 120

Brand Branding Viral Trends 120

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences.

Brand 71

Brand Branding Marketing Fashion 71

Cision

MARCH 1, 2016

Exercising constant vigilance… monitoring the environment… assessing industry trends… listening for stakeholder criticism or concerns” For every potential crisis that we identify in PR crisis plans, we want to have a way to identify and react as soon as possible. ” Business Week no. 4309: 84-85. Garrity, Tom.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Communications Conversations

JANUARY 16, 2017

Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically). I’m not breaking news here, but it’s indicative of a larger trend: Engagement is dying on the internet. They spur conversation.

B2B 60

B2B Twitter Viral Trends 60

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. This was somewhat predictable based on some of the articles that were trending back in September as outlined by NewsWhip’s crisis report. “So Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

5W PR

NOVEMBER 14, 2023

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Gen Z Slang is actually pretty spot on, check out some of their word creations! The couple has been living completely separate lives since 2016 but are still legally married and not heading for divorce anytime soon.

Trends 78

Trends Fashion Film Viral 78

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

JUNE 16, 2021

me in 2014, from Appetite for Deconstruction, Lessons in Virality from Axl Rose. me in 2016, from How to Build a Time Machine. Trends & other breaking news: Did the piece feed into something else which was going on in the newscycle? Is there a broader trend or zeitgeist that your piece feeds into? A news event?

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. How is it that in 2016 mobile investment even a question? It’s a trend that’s been very clearly moving in this direction for years.

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

FEBRUARY 7, 2017

The firm says it surveyed 1,055 bloggers and published the report late in 2016. Study after study has demonstrated the trend tipping towards long form content has been underway for some time – and the length is broadly characteristic of higher quality content.

B2B 60

B2B Blogging Data Survey 60

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. So, what separates mere experts from thought leaders? How does that happen?

Leadership 398

Leadership B2B Community Viral 398

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 20, 2016

Media analysis can provide insights into the trends and affinities of population groups. These messages were collected between July 1, 2015 and June 30, 2016, tracking the peak conversations from the media and blogs as well as the most viral topics on social channels. Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

Sword and the Script

DECEMBER 10, 2019

The biggest trend in 2020 will be standardization of the practice of converting a brand’s most impactful earned media articles into advertising assets and leveraging advanced targeting and automation to put those articles directly in front of precise audiences, at scale. “Not December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. Launched in China in 2016, the app quickly gained popularity in Asia before expanding to the US and other countries. Changing The Way of Search – TikTok’s New Trending Terms Update

Privacy 62

Privacy Social Media Instagram Viral 62

Cision

FEBRUARY 16, 2016

Social engagement and virality have been indicators of the viability of candidates in the 2016 presidential election cycle. Engaged social followers are translating into voters, as Cision accurately predicted that both Trump and Bernie Sanders would win the New Hampshire primary and lose the Iowa caucus. Alex Conant, @AlexConant.

Twitter 120

Twitter Viral Policies Communications 120

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016.

Web 78

Web Comparison Facebook Community 78

Critical Mention

NOVEMBER 5, 2018

Over two centuries later in 2016, a record number of 137.5 Staying informed of trending news makes your campaigns that much more targeted and will boost your engagement by tenfold. He was first elected in 2012 and won a new term in the general election in 2016. million Americans voted. Franklin D.

Policies 64

Policies Film Exercises Viral 64

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. More entertaining than it is mission critical for marketers, our fave posts include: “ 14 Best Quotes about Facebook’s Master Plan From Mark Zuckerberg’s Press Tour ” and “ 5 Digital Marketing Trends that Will Die in 2017.”. 46 Marketing Tools to Consider For 2017 ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Doctor Spin

DECEMBER 4, 2023

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: PLoS ONE 3 Törnberg, P.

Media 52

Media eBook Viral Construction 52

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. The company published report – Google Universal & Extended Search 2016 – which also noted the trend toward “universal” search means multimedia like images and videos increasingly important. Earning Attention: Cold Calls, Content and Ads [UML].

Web 60

Web Google Mobile B2B 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. Peter Himler (@PeterHimler) January 13, 2016. Apple’s Tim Cook with CBS News’ Charlie Rose on “60 Minutes”.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Masters in Communications

FEBRUARY 12, 2022

There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. In 2016, the Cambridge Analytica Scandal at Facebook brought all these issues to a head. Current Trends News consumption : The internet has led to a slow decline of print media.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

OCTOBER 30, 2020

In the same period in 2016, Trump received around 740 million engagements compared to Clinton’s 428 million. . So the average Biden article this time around is getting 4x the engagement that the average Clinton article did last time, while Trump is also performing at a little under 4x his own engagement rate from 2016.

Viral 174

Viral Journalism Analysis Comparison 174