ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. The stats support this: paid advertising now accounts for 83% of marketers’ social media spending and, according to a recent study , 84% of marketers have now fully integrated social media with their traditional marketing activities.

B2B 120

B2B Customer Service Software Technology 120

NewsWhip

SEPTEMBER 28, 2022

During the 2016 U.S. election one study found 38 million shares of deliberately fake news, which led to 760 million user clicks. False information spreads quickly too: one 2018 study showed that falsehoods are 70% more likely to be retweeted than truthful news. . Mounting misinformation .

Government 78

Government Viral Tools Study 78

NewsWhip

SEPTEMBER 19, 2019

Another study revealed that 46 percent of Americans will meet the criteria for a diagnosable mental health condition sometime in their life. Engagement to mental health content has fluctuated since 2016, but engagement to content focused on mental health initiatives specifically, has increased since then.

Web 68

Web Exercises Employee Viral 68

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

Sword and the Script

FEBRUARY 7, 2017

Two Comprehensive Studies about Blogging. The firm says it surveyed 1,055 bloggers and published the report late in 2016. I’ve found the data from the Orbit study to be consistent with another recent and fairly comprehensive survey of 850 bloggers, which I reviewed here: Highlights from the State of Blogging in 2017 Survey.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

APRIL 5, 2016

FierceCMO: Study: CMOs are spending more on social and mobile. There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. Study: Effective Content Marketing Has One Element. Or near-zero. .

Mobile 60

Mobile Survey Marketing B2C 60

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Put simply, this is the concept—observed in psychological studies—of a herd mentality, or an unwillingness to stick out in a crowd. How is it that misinformation could spread so rapidly?

Insurance 45

Insurance Insurance Healthcare Communications 45

Buzzstream

JUNE 16, 2021

Automotive journalists continue to write stories about these types of studies, and they don’t seem to mind that the “winners” (in this case, the worst roads) don’t change much. First up, entertainment journalists do not spend their time perpetually writing articles on studies which examine on-screen death counts.

Digital PR 160

Digital PR Film Instagram Writing 160

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Put simply, this is the concept—observed in psychological studies—of a herd mentality, or an unwillingness to stick out in a crowd. How is it that misinformation could spread so rapidly?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. 6) Gareth Bale (@GarethBale11) Twitter: 11.8m Instagram: 28.8m. Just look at Old Spice or Bodyform.

Sports 54

Sports Social Media Instagram Media 54

Cision

DECEMBER 20, 2016

According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision. Media Focuses on Employers and Workers on Getting Paid.

Study 120

Study Small Business Groups Viral 120

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Implement viral marketing tactics. How did Movoto do it? The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

Studies continuously show that earned forms of media are the most trusted ways for a brand to reach consumers. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Not all predictions are positive.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Case Study in Innovation Outside a Niche. Implement viral marketing tactics. Also take a tour of their websites and blogs. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

FEBRUARY 28, 2018

Back in 2016, our slow and steady marketing approach was making good strides. CarInsuranceComparison.com had a few viral articles, and we needed to find a better way to organize outreach with our 500+ other websites. Here are three reasons we chose BuzzStream to launch our growth strategy: 1.

Viral 48

Viral Fashion Report Company 48

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”. A study revealed that 90% of information transmitted to the brain is visual and visuals are processed 60,000X faster in the brain than text. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

DECEMBER 1, 2021

If you want to rock engagement on your LinkedIn articles, here are a few quick tips, courtesy of a study by OkDork on what successful LinkedIn articles have in common : Go long-form—articles with about 2,000 words get the highest likes, views, comments, and shares. Perfect for blog posts.).

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

Cision

DECEMBER 5, 2017

Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision. Case studies and success stories are the top content for buyers because they convey peace of mind.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

JUNE 27, 2018

In fact, a 2018 Sprout Social study, “ Championing Change in the Age of Social Media ,” concluded that two-thirds of U.S. And it seems to be working, as Whirlpool reports on its carecounts.com website that attendance rates for high-risk students increased from 82% to 91% during the 2016-17 program.

Brand 70

Brand Branding Marketing Retail 70

Beyond PR

DECEMBER 5, 2017

Case Studies. Of the 10 pieces of content listed here and the dozen other types of content you create, case studies rank as the most impactful: nearly 80 percent of people read case studies when researching a purchase decision. Case studies and success stories are the top content for buyers because they convey peace of mind.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. In a piece titled (Case Study) This Newsjacking Strategy = 2,000,000 Visitors , writer Bryan Harris credits persistence with much of the credit: “Nothing ever happens easily. If you enjoyed this post, you might also like: Paid Social: Cliff Notes to 3 Social Media Studies.

Web 60

Web Google Mobile B2B 60

Cision

AUGUST 8, 2016

Kind of like an abbreviated “state of social media” as of August 2016. Email outperforms social media in terms of open rate, conversion rate and cost in nearly every comparison study. Facebook is the social network so far as audience and attention is concerned. According to Facebook’s latest statistics , they have 1.71

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. The model fell flat during the much-hyped radio broadcast of War of the Worlds when theorists were able to study a real example.

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

NOVEMBER 28, 2018

It said little about fake accounts or the organic posts created by Russian trolls that had gone viral on Facebook, disclosing only that Russian agents had spent roughly $100,000?—?a Re-reading The Times’s meticulous reporting, it’s clear that Facebook’s handling of this crisis will serve as a case study for textbooks on how not to behave.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44