Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Another key insight from the Cision Global Social Journalism Study is that 84 percent of journalists describe social media as either “important” or “very important” to the promotion and publication of their content.

Journalism 309

Journalism Study Social Media Resources 309

Melissa Agnes

AUGUST 4, 2014

I often conduct an issues management workshop and, while presenting case studies, I ask attendees whether or not a particular situation is an issue or a crisis and why. Influence isn’t all about numbers – AND – just because something goes viral, doesn’t necessarily make it a crisis.

Viral 254

Viral Crisis Case Study Reputation 254

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. But, imagine being someone whose job it is to make news.

Video 205

Video Journalism Social Media Study 205

Buchanan PR

JANUARY 8, 2024

If you’re interested in learning more about how you can elevate your food & beverage marketing, subscribe to our newsletter to receive industry insights, case studies, and more. It went viral and was reposted all over social media. Some examples include: “Possibly” Bleu Cheese, “Might Be” Asian Zing and “I Think This Is” Buffalo.

Marketing 52

Marketing Viral Trends Consumer 52

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. Dark Social: Antimatter to Viral Fixation. This phenomenon is what VentureBeat , citing a study by RadiumOne, is calling “dark social.”.

Viral 115

Viral Marketing Web Case Study 115

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report.

Content Marketing 120

Content Marketing Marketing Viral Study 120

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” But a well crafted PR program can have a powerful impact on B2B businesses, too.

B2B 170

B2B Brand Branding Education 170

PRSay

SEPTEMBER 8, 2020

where she studies the intersection of democracy and technology in Central and Eastern Europe. Psychological studies going back to the 1970s show that, when you correct someone, they tend to remember the incorrect information, not the corrected version. Nina Jankowicz has made a career out of misinformation — but in a positive way.

Communications 176

Communications Government Viral Radio 176

PRSay

MAY 10, 2021

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media.

Communications 107

Communications Viral Case Study Exercises 107

Melissa Agnes

MAY 23, 2015

From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. Additionally, what is the best practice for organizations whose employees get caught in these types of viral controversies?

Crisis Management 169

Crisis Management Viral Crisis Case Study 169

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral. Attention spans are shrinking, with some reports suggesting that humans are 25% less engaged than they were only a few years ago.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Study 102

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He A new study of Reddit comments says political communication isn’t inherently toxic, instead, it attracts trolls that are toxic on any topic; if haters gonna hate – trolls gonna troll. Om Malik , who was behind the very popular Business 2.0

Reddit 176

Reddit Software B2B Technology 176

Reputation Us

MARCH 16, 2022

If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Finding the truth today is difficult. Wake up America!

Reputation 78

Reputation Government Film Viral 78

PRSay

MARCH 7, 2024

This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. For further details including recommendations on media and social channels, strategies and tactics, and case studies, see my interview on B2BNXT (includes a video and transcript). And why not?

B2B 120

B2B Strategy Case Study Interviews 120

5W PR

OCTOBER 21, 2019

In fact, studies show that ads can actually be more effective with a more minimal, less intrusive approach. Consider the option of putting an ad into a viral video on Facebook. Another factor to consider in ad purchasing is the other brands that will be marketing alongside you.

Advertising 76

Advertising Advertising Marketing Viral 76

Cision

FEBRUARY 22, 2016

One study in Frontiers in Psychology describes the power of anchoring descriptions to prominent items first when describing new concepts. This study was literally done with “Where’s Waldo” pictures and demonstrates people’s preference for recall before introduction. This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PR for Anyone

AUGUST 17, 2021

I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Even if you aren’t active on TikTok, you can still pay attention to what’s going on there and what’s trending.

Trends 246

Trends Television Exercises Pitching 246

PRSay

JANUARY 6, 2021

Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion. However, these ads largely performed well and were made more authentic by Nike’s earlier risky (albeit profitable) move to support Colin Kaepernick. • It opens people up and helps them listen.

Communications 198

Communications Viral Fashion Public Affairs 198

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. The study looked at the different networking and communication models between baby boomers and Gen Y, who grew up with the ‘hierarchy’ value model, and millennials and Gen Z who have created the ‘networking’ model.

How To 120

How To Marketing YouTube Study 120

PRSay

DECEMBER 10, 2020

Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film.

Communications 158

Communications Nonprofit Employee Film 158

Stephen Waddington

FEBRUARY 10, 2019

Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs. That was the question I posed recently to my network last week.

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

NewsWhip

SEPTEMBER 28, 2022

election one study found 38 million shares of deliberately fake news, which led to 760 million user clicks. False information spreads quickly too: one 2018 study showed that falsehoods are 70% more likely to be retweeted than truthful news. . Mounting misinformation . The response team couldn’t have come at a better time.

Government 78

Government Viral Tools Study 78

Sword and the Script

JUNE 9, 2015

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. This promotion of a mundane personal health topic made all the difference.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. So, as the new year approaches, here are our rules for advice to avoid. Don’t be too prepared for that CEO interview. You can do your own PR!

Skype 149

Skype Interviews Viral B2B 149

Prohibition

SEPTEMBER 13, 2022

As of May 2022, TikTok’s average engagement rate was around 5.95% and a study conducted by Social Insider found that of all industries, FMCG food had the highest engagement rate on TikTok with a rate of 15.82%. Bigger engagement rate. It may not come as a shock when we say that TikTok has the largest engagement rate on social media.

Brand 118

Brand Branding Video Social Media 118

PR in High Definition

MARCH 31, 2022

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Review the case studies or work the agency has executed (and verify it if you can) and don’t be afraid to ask for referrals whether from clients or journalists.

Agency 62

Agency Case Study Technology Viral 62

Communications Conversations

MAY 12, 2023

You could say it ‘went viral’ However, that same post generated just 3,203 impressions–just over 10% of the number of impressions of my most successful post in 2023 in terms of reach. My top-performing post so far in 2023 was a post about the challenges of being a working adult trying to parent teens.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Prohibition

MARCH 15, 2023

To highlight the work and the benefit of supporting Change A Girl’s Life campaign, the Trust launched the announcement video, alongside various case study videos, fittingly on March 8th. The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’.

Video 62

Video Case Study Sports Creativity 62