Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Are you a professional who is willing to give back to the academic community?

Trade Shows 150

Trade Shows Community Social Media Resources 150

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Because that’s what the comment sections of media sites have become: CRAP. 326,000 followers.

B2B 60

B2B Twitter Viral Trends 60

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Book speaking engagements.

Small Business 40

Small Business Nonprofit Local Community 40

wiredPRworks

NOVEMBER 22, 2016

#GivingTuesday is on November 29, 2016. What will do differently in 2016? Own a business? Check out these #givingTuesday ideas for small business. Brainstorm “all good” ideas to come up with a campaign to capture attention, convey emotion, and encourage sharing on social media. What did you learn?

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Solo PR Pro

JUNE 6, 2017

According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business.

Trends 49

Trends Mobile Video B2C 49

Norton's Notes

JUNE 8, 2016

As of April 2016, Instagram had around 400 million users worldwide and is one of the fastest growing social networks. A popular social media platform for both users and brands, so it’s hardly surprising that Instagram has just announced it plans to launch business friendly tools that provide insights into engaging posts and audience.

Instagram 28

Instagram Small Business Social Media Facebook 28

Beyond PR

JULY 19, 2016

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. New Subheadline: Visit XYZ in booth 720 at ConsumerTech 2016. Headline Before: Social Media is a Piece of Cake for Small Biz Owners Using XYZ’s Marketing Platform.

Writing 40

Writing Wireless How To Travel 40

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

JULY 5, 2016

Resources: Social Media Calendar. You may uncover a new passion or skill that you can implement into your business. Learn or Refresh Your Skills at our 2016 Main Event! Small Business Owner’s Guide to Taking a Vacation from Work. Is your workflow costing you productivity? Join Solo PR Pro.

Resources 40

Resources Creativity Small Business Meeting 40

Solo PR Pro

JULY 5, 2016

Resources: Social Media Calendar. You may uncover a new passion or skill that you can implement into your business. Learn or Refresh Your Skills at our 2016 Main Event! Small Business Owner’s Guide to Taking a Vacation from Work. Is your workflow costing you productivity? Join Solo PR Pro.

Resources 40

Resources Creativity Small Business Meeting 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. But the thing is, in 2016, geography shouldn’t limit you.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

DECEMBER 30, 2016

All the reviews below were featured in my irregular reading list email: I issued seven in 2016. 1: Deep Work: Rules for Focused (Sic) Success in a Distracted World by Cal Newport (2016) £10.49. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2:

Writing 84

Writing Google Meeting Airlines 84

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Bank on Social for SEO & PR. can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

Cision

DECEMBER 20, 2016

Some of these workers take on freelance work on the side of traditional full-time jobs, while others are small business owners conducting freelance work as their full-time employment. They then reviewed more than 132,000 social media comments about independent workers. What are the work realities for independent workers?

Study 120

Study Small Business Groups Viral 120

Sword and the Script

AUGUST 13, 2019

The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12

Cision

NOVEMBER 30, 2016

Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Now that you know what your marketing successes were in 2016, you can craft game plan for next year. Look, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed. Plan for the New Year.

Marketing 120

Marketing Energy Tools Content Marketing 120

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. Business Recollections and Triggers.

Blogging 60

Blogging Content Marketing B2B Social Media 60

PR 20/20

JUNE 7, 2018

This levels the playing field for smaller businesses. You're seeing an early version of this with social media. Smart practitioners at small businesses are leveraging the technology to outcompete big brands. They won't need the massive budgets required today to compete with the big boys. And that's nothing.

Marketing 41

Marketing System Technology Google 41

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace.

Brand 70

Brand Branding Marketing Retail 70

Sword and the Script

NOVEMBER 17, 2015

“However, as paid media options have grown, and organic reach has shrunk, we’re at risk of only viewing social as a way to pump out content as content.”. That neatly summarizes the challenges facing Twitter as it looks towards 2016. A volume-based social media ad model and conversation may well be mutually exclusive.

Twitter 60

Twitter Advertising Advertising LinkedIn 60

Beyond PR

JANUARY 20, 2017

In 2016, Facebook announced that all sponsored content (another name for branded content) would have to be identified as such, and the advertiser tagged. I think we’ll continue to see rules created around branded content, the way we did sponsored social media shares and sponsored blog posts a few years ago when the FCC intervened.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Social media begins to splinter. Social media will splinter into many niches.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52