PR in High Definition

NOVEMBER 28, 2016

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. In other words, we’re looking at your typical PR or marketing campaign on overdrive! Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews.

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Social Media Media Twitter Survey 48

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. “In

Content Marketing 60

Content Marketing Marketing Television Film 60

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. 9 Marketing Podcasts Worth a Listen. 1) The Marketing Companion.

Marketing 88

Marketing B2B Interviews Content Marketing 88

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016.

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Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

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Brand Branding YouTube Social Media 252

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients.

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Financial Television Leadership Travel 180

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. 2016 is not that old, but we are staring down the year 2020. If you are a PR pro in 2016, you are most likely still trying to describe what you do.

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Television Radio Measurement Facebook 100

Stephen Waddington

MAY 14, 2018

The US is the largest market accounting for almost 70% of sales. The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. Google followed Amazon with the Google Assistant platform for the Google Home, Google Home Mini and Android in 2016.

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Publicity Marketing Google Radio 84

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. In 2016, the No.

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Communications Television Transportation Study 206

The Stalwart Blog

JUNE 23, 2016

Brands such as Nike — who has strong endorsement ties to Cavaliers players, such as LeBron James, Kyrie Irving and Kevin Love — went all out in its marketing efforts with it’s “Believe” campaign. Cholula Hot Sauce (@CholulaHotSauce) June 20, 2016. Ernie Keebler (@KeeblerElves) June 21, 2016. pic.twitter.com/acFx6vGagH.

Apparel 74

Apparel Television Fashion Sports 74

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . In broadcast television, you had three choices – ABC, CBS or NBC. PR: The Best Kept Secret in Content Marketing.

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Content Marketing Publicity Marketing Television 60

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Are you feeling stuck with the type of content you’re making?

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Television Writing Storytelling Video 111

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

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Social Media Marketing Media Creativity 96

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

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Social Media Marketing Media Content Marketing 64

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Here are some of the most relevant trends for PR. Yet ad-blocking continues to grow.

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Trends Mobile Advertising Advertising 159

The Stalwart Blog

OCTOBER 13, 2016

Established brands are routinely injecting the magic of nostalgia into their marketing as way to tap into our emotions. While the practice of re-releasing old sneakers is nothing remarkable, the marketing behind Nike’s latest release is. A video posted by Jordan (@jumpman23) on Sep 29, 2016 at 9:06am PDT. Bravo, Nike.

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Television Video Brand Branding 60

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It will be remembered primarily by marketing and PR professionals. Lauer’s visibly shaken co-hosts Samantha Guthrie and Hoda Kotb faced a live television audience within hours of learning about Lauer’s ouster. It was well-crafted, on-target, and even included Jenner in the mea culpa. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Anyone in public relations would agree that the news stories of 2016 have been crazy. So, when we read that the championship adds at least $300 million to the value of the Cubs, based on the incremental marketing, ticket and television income, we say it couldn’t happen to a nicer bunch of guys.

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The Stalwart Blog

FEBRUARY 9, 2017

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. The Pew Research Center cited that the average weekday news circulation fell 7 percent in 2016 , the most in six years. In return, companies could see an even better return on their marketing investment.

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Television Local Print System 60

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016.

Privacy 72

Privacy Social Media Trends Video 72

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Stephen Knight, VapeJoose ’ s CEO says, ” Social media has been our greatest form of marketing.

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Pitching How To Instagram YouTube 120

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

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YouTube Advertising Advertising Television 28

Maxim Behar

FEBRUARY 20, 2024

Unless a television channel needs TV footage or some personal presence is essential, traditional media do not dispatch reporters to check out the situation on the ground anymore. For instance, Samsung launched their new Galaxy Note 7 phone in August 2016.

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Social Media Facebook Airlines Web 59

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Mindful Marketing

MARCH 5, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Few fans of major professional sports ever say, “I feel so sorry for those players.” ” Now, fast forward to a few weeks ago: I’m watching television, and a show comes on CNBC called “ Back in the Game ,” starring.

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Sports Financial Real Estate Television 92

Mindful Marketing

MARCH 12, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing February’s Black History Month was an important reminder of the impactful roles people of color have played in our world. Check out Mindful Marketing Ads and Vote your Mind!

Film 74

Film Television Examples Analysis 74

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers. If so, you’re not alone!

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Advertising Advertising Television Retail 60

Stephen Waddington

AUGUST 3, 2017

It should be part of your marketing, media or public relations planning toolkit. Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016. 2 Over the top television. 1 Broadband adoption close to saturation.

Report 100

Report Communications Analysis Television 100

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

OnePitch

DECEMBER 13, 2022

Kimeko is a senior marketing reporter for Digiday who covers media buying and ad spending along with marketing strategy. That’s marketing on platforms, marketing on television. But the problem with that is then you see stuff you’re like, “Hmm, 2016. It runs the gamut. “We What was happening then?”

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Pitching System Video Television 52

The Stalwart Blog

APRIL 10, 2015

It makes sense that many 2016 candidates are slowly revealing themselves on social media, although younger voters may think platforms like Facebook are passé. He is known as the "Public Relations President" because he was the first to leverage television and Madision Avenue advertising. The youth vote is incredibly important.

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Television Mobile Government Facebook 60

Sword and the Script

AUGUST 6, 2019

That’s pretty good by current email marketing benchmarks where open rates range on average between 16-21% and CTRs come in between, barring anomalies, 2-3%. There is little doubt Cision is the dominant player in the market today. Those two companies – former rivals and among the biggest in the market – merged in 2014.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. It’s a chance to shape a market with insight and influence outcomes with utility. 1) The Parallel between Product Placement and Content Marketing.

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Brand Branding Content Marketing Film 60

Flatiron Communications

JANUARY 15, 2016

One would be hard-pressed to find a media event (or rather, an “activation”) today that did not employ one or more social media “influencers” as part of its marketing mix for driving branded buzz. All three disciplines — publicity (earned media), owned media and UGC — healthfully co-exist in today’s marketing communications ecosystem.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

wiredPRworks

SEPTEMBER 3, 2018

Of the top 100 films in 2016, only 34 had a woman lead or co-lead. While in school, she was selected as the General Manager of Trojan Vision, heralded as the Best College Television Station in the World. Currently based in Los Angeles, Brooksbank is the writer of several feature films and a television pilot.

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Film Television YouTube Video 75