Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. As a marketer, I find the prospect of carving out the right community of brand influencers exhilarating. And this is essentially why I am so intrigued by the motivations of today’s consumer. Tara Wickwire.

Television 68

Television Consumer Retail Community 68

Axia PR

AUGUST 3, 2021

Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

Television 112

Television Marketing Creativity Video 112

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ll know the minute I upload anything with all these tips.

Pitching 130

Pitching Television Interviews Video 130

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Onclusive

APRIL 26, 2021

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Brand Branding 195

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. ” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. That’s why my following is valuable to the television station. I finally got the segment – yay!!!

Pitching 319

Pitching Television Media Social Media 319

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 85

Sports Television Advertising Advertising 85

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. That is fair and right. What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

PR for Anyone

JANUARY 12, 2022

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. This week, I want to talk about, what if you’re in an interview, especially on television, and you don’t know the answer to the question. So what do you do?

Interviews 130

Interviews Television Media Radio 130

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. I got a $10,000 client from being on television. Take the time to build out that process. So, just landing in the media will not instantly generate sales.

Television 130

Television Print Interviews YouTube 130

PR for Anyone

JULY 15, 2020

Specifically for television, I talk about how to lead an interview if the host is having an off day and isn’t taking you through the segment. area so I’m very familiar with the story but I did some additional research, took a quick shower and put on my television makeup. You really have to be prepared for anything.

Interviews 165

Interviews Television Film Media Training 165

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Google is a great resource for magazine covers. One of my favorites is AARP Magazine. Permalink

Publicity 331

Publicity Television Local Pitching 331

Steve Barrett on PR

JULY 22, 2016

Consumer companies of all types are assessing their big broadcast and print media buys to see if there are more effective ways to spend their marketing money.

Television 60

Television Print Consumer Company 60

Agility PR Solutions

FEBRUARY 21, 2023

Super Bowl LVII was the third most watched television program in history with 113 million viewers, according to Nielsen. Advertisers all want to score a touchdown, but many will just settle for field goals.

Advertising 148

Advertising Advertising Television YouTube 148

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. Looking to pitch traditional media outlets?

Content Marketing 120

Content Marketing Marketing Radio Media 120

PR for Anyone

AUGUST 17, 2021

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. See what’s trending and pitch your expertise around that. PR FOR ANYONE.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

OCTOBER 11, 2021

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. Patrick’s Day, Spring Market ?. GENERAL – Is a Summer market weak or strong? One important thing to note is the media calendar. SPRING THEMES.

Real Estate 221

Real Estate Pitching How To Television 221

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads.

Marketing 120

Marketing Analytics Television Tools 120

PR for Anyone

JUNE 18, 2020

It goes out to tens of thousands of podiatrists - my target market. When you pitch television, they love personality, opinions, people who can engage their audience. They want the fire, especially on television. I can’t tell you how much media coverage I landed because journalists loved my passion about the product.

Television 130

Television Pitching Fashion Energy 130

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 162

Media Fashion Television Radio 162

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

MAY 18, 2021

But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

JUNE 17, 2020

These are just a few of the reasons that owned media has become a cornerstone of the modern marketing mix. According to Nielsen, owned media channels are among the most trusted marketing formats. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

PR for Anyone

NOVEMBER 3, 2021

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). People are always amazed at how frequently I get on television and in magazines and newspapers. Do you work with Baby Boomers?

Real Estate 130

Real Estate Publicity Television Local 130

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Besides that, sponsored posts by influencers are being received differently than commercials on television or in magazines.

Marketing 94

Marketing Television Instagram Case Study 94

NewsWhip

FEBRUARY 1, 2023

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. The brand made headlines when they skipped their Super Bowl spot in favor of using their marketing funds to boost vaccine awareness. million U.S.

Television 147

Television Advertising Advertising Journalism 147

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. 4 Internet advertising set to pass television. Engagement is the primary means of measurement for social media marketing.

Publicity 122

Publicity Marketing Healthcare Television 122

Agility PR Solutions

SEPTEMBER 29, 2021

Or maybe a specific destination or location keeps popping up on your television or email, and you are curious about what it would cost to go. […]. You may have seen a commercial for travel and it made you start thinking more about taking that trip.

Travel 147

Travel Television Company Marketing 147

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Agility PR Solutions

JUNE 29, 2020

As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under the heading of “traditional media.”

Television 100

Television Radio Newspapers Media 100

Critical Mention

AUGUST 27, 2020

Television shows and movies are a great way for people to unwind from the work-from-home life and get “away” for a couple of hours while remaining in the comfort and safety of their own homes. Priscilla is the marketing coordinator for Critical Mention. Hulu takes on 87.5% SCHEDULE A DEMO. Priscilla Osorio.

Television 97

Television Radio Media Analytics 97