PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 97

Agency Trends Marketing Survey 97

Rock the Status Quo

APRIL 8, 2016

Look at newspaper “stories” today? Carrie Morgan (@morgancarrie) April 7, 2016. Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Look at newspaper “stories” today? Carrie Morgan (@morgancarrie) April 7, 2016. Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella.

Storytelling 100

Storytelling Resources Journalism Examples 100

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. There is increased newspaper coverage of MMJ-related stories leading up to State ballot initiatives. Since 2013, the majority of Americans now support legalizing marijuana.

Company 120

Company Newspapers Transportation Measurement 120

Cision

MARCH 31, 2016

Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. Read Cision’s free “State of the Media 2016 Report!” As of right now, in terms of market capitalization, Apple is literally the largest company in the entire world. We’re numb to it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. And do you see this specific audience (PR, marketing, comms) growing?

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

FEBRUARY 23, 2016

Gain insights from Cision’s free State of the Media 2016 Report! It is primarily an influencer marketing and community management approach to help the FSA create more compelling and engaging content. My daily newspaper of choice is…The Times. Threepipe’s tagline is “Joined-Up Thinking.” Can you explain what this means?

Analytics 120

Analytics Agency Community Newspapers 120

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. CMOs say content marketing is making up their biggest increase in budgets this year at 13 percent.

Media Relations 60

Media Relations Media Newspapers Print 60

Maxim Behar

FEBRUARY 20, 2024

Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. For instance, Samsung launched their new Galaxy Note 7 phone in August 2016. There’s an earthquake? You get on Twitter and Facebook and learn the latest.

Social Media 59

Social Media Facebook Airlines Web 59

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. CNN’s Brian Stelter gave a heartfelt plea after the election on the importance of standing up for truth.

Publicity 68

Publicity Media Reputation Radio 68

Stephen Waddington

NOVEMBER 26, 2017

The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. It’s the advice that I gave Marcel when we first met in the summer of 2016. I read newspapers, magazines, blogs, listen to podcasts. Here’s his first blog post. He took note. Not many students do.

Publicity 105

Publicity Media Writing Blogging 105

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. To reach these media points and their audiences, it’s not enough to be authentic. Jobs and Workforce Trends.

Radio 68

Radio Media Newspapers Technology 68

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

SEPTEMBER 29, 2021

It’s a situation that is unique to public relations, and possibly marketing. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. That may be financial, marketing or some form of benefit in kind. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

OCTOBER 22, 2016

It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. Pop-up forms work.

Web 60

Web Google Mobile B2B 60

PRSay

SEPTEMBER 9, 2016

Boomers and Millennials are still the two most powerful demographic cohorts and as an example of the types of insight that you can generate into your target consumer groups we launched a special YouGov Generational Survey, looking into the media consumption and attitudes of these key consumer demographics, especially for the PRSA 2016 conference.

Newspapers 60

Newspapers Print Sports Consumer 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. But, as that great marketing communicator Bob Dylan sang, “things have changed.”. million - had become the last successful, worst-polling candidates in the 2016 race.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Communications Conversations

AUGUST 11, 2017

And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. So, what’s the result of the market losing 50% of these jobs?

Media Relations 87

Media Relations Media Local Leadership 87

Mora Communications

SEPTEMBER 22, 2016

Whether you’re featured in a local media newspaper, the New York Times or the Today Show, you are benefitting by the trust those media brands instill in consumers. . Audiences are much more media savvy and resistant to traditional forms of marketing and promotion. 2016 | Top PR Firm Los Angeles Blog.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Mark My Words

DECEMBER 2, 2016

But what this annus horribilis of 2016 has achieved –if nothing else positive- is to give the liberal elite a newfound sense of urgency. The same management that had infamously shown Steve Jobs the door introduced several new brands, selling largely identical machines at different price points aimed at different markets.

Newspapers 60

Newspapers Policies Government Course 60

Beyond PR

JANUARY 20, 2017

Think back a few years when you read a certain kind of newspaper article. So if you’ve been using them in your marketing strategy, it’s time to let that go in favor of more effective branded content. That, by necessity, forces content marketers to get better at what they publish. Advertorials are Dead. Images: Pixabay 1 , 2.

Brand 40

Brand Branding Small Business Advertising 40

Beyond PR

JULY 18, 2016

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. And with global attention turning to Brazil, many organizations are wondering how they can win PR and marketing gold in the host country.

Media Relations 40

Media Relations Print Media Newspapers 40

Maxim Behar

SEPTEMBER 5, 2021

Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers. The primary market is where our customers work. In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

Mindful Marketing

JANUARY 31, 2017

Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “the 2016 presidential elections turned the media on its ear and soaked up a lot of time and attention. Newspapers like the Washington Post are even beginning to hire staff again. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

SEPTEMBER 11, 2017

Investor Relations Officers (IROs) are in the unique position of deciding what constitutes market-moving news, how it should be distributed and whom should be targeted — even if the overall message is publicly available.

Banking 45

Banking Newspapers Study Company 45

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Stay tuned in 2016! So, where can PR and marketing staff get started in telling their brand’s story?

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV.

Media 112

Media Journalism Report Video 112

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern.

Sports 0

Sports Leadership Internal International 0

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? At Game Changer, we had a client, Xyratex, which had only gone to market through partners and never under its own native brand. I like to say, what you measure, you achieve.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Reputation Us

SEPTEMBER 7, 2016

From the August 31, 2016 issue of Credit Union Times Magazine. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Credit Union Crisis Planning Essential. By Peter Strozniak. Casey Boggs, president of LT Public Relations in Portland, Ore.,

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. 2 Doing the Research It was February 2016. C: No-one’s going to market this book like I will. It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. Hold on a Minute. What book? #1 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83