Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. How can you stand out? Conclusion.

How To 120

How To Media Employee Policies 120

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. In 2016, when a client approached the DKY partners with a lot of content needs, they decided it was time to add a full-time PR and content function, which I was super happy to come in and anchor. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

MARCH 29, 2016

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. And you could also cite statistics from your testing when pitching to a journalist or influencer to substantiate how this will be high interest to their readers. ” 4.

Retail 120

Retail Pitching Print Writing 120

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story.

Meeting 83

Meeting Automotive Media Transportation 83

PR for Anyone

MARCH 13, 2024

A pivotal moment came in 2016 when Cheryl completed her master’s degree amidst personal tragedy and significant legislative changes regarding juvenile sentencing. She published her book, developed a curriculum, and pitched her program to key decision-makers, laying the foundation for the next chapter of her journey.

Energy 130

Energy Education System Exercises 130

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. And, make them short.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

SEPTEMBER 3, 2016

Newsjacking may well be an unfortunate term, that describes what solid media relations professionals have done all along: tie pitches to trends. For example, you can explore leadership and marketing skills utilized during the 2016 election. 3) Pitching? Need expert B2B PR help for positioning, pitching or crisis?

Pitching 63

Pitching Crisis Policies Corporate 63

Solo PR Pro

MAY 26, 2016

On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Does your client’s gender ever impact how you pitch/present?

LinkedIn 40

LinkedIn Leadership Pitching Community 40

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. It would take your average account team several weeks to pitch a 5,000 person media list. FOR IMMEDIATE RELEASE.

Employee 60

Employee Data-Driven PR Communications Software 60

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Leadership Internal International 0

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. There are a few technology companies finding that out the hard way these days.

Internal 73

Internal International Interviews Trends 73

Waxing UnLyrical

MAY 11, 2016

Particularly in the area of thought leadership, successful media relations campaigns involve multiple touches, particularly if you have a longer sales cycle. It’s alive, measurable and relevant in 2016 and will continue to be in the foreseeable future. We did not bank on that sort of measurement opportunity but it happened.

Media Relations 40

Media Relations Media Measurement Conference 40

PRSay

SEPTEMBER 2, 2016

And all of the leadership positions that we’re taking. Whether it’s to tweak your pitch. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. Getting the brand out there and everything that we stand for and everything that we built.

Sports 68

Sports Education Construction Television 68

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. They must reconsider how they create, distribute and pitch their thought leadership. Native Advertising.

Trends 120

Trends Mobile Media Print 120

The Hoffman Agency

MARCH 11, 2020

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. So, is it really that easy to pitch Chinese media? counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Embrace change and try to stay positive.”

Marketing 198

Marketing Content Marketing Data Social Media 198

PRSay

DECEMBER 5, 2016

PR people have given pitching a bad name. Because at its core, pitching is simply getting a solution to a problem into the hands of people with that problem. If you retain that frame of mind, pitching is a pretty noble and valuable pursuit. 16, 2016. The problem? That is why it pays well for those who excel at it.

Pitching 60

Pitching How To Media Course 60

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Cision

FEBRUARY 15, 2016

What are you already doing to establish thought leadership and build brand awareness? Here are four steps to pitching reporters and getting coverage from your upcoming conference. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email.

Conference 120

Conference How To Infographics Leadership 120

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. Podcasts have been on a steady growth streak for years.

Marketing 90

Marketing B2B Interviews Content Marketing 90

Communications Conversations

AUGUST 31, 2018

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. But, in general, reporters don’t want a product pitch on a press release. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada. I covered everything from politics to health to natural disasters.

Media 112

Media Journalism Report Video 112

Communications Conversations

APRIL 4, 2016

All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). This way, BBY gets best of both worlds–a story they can share across different channels, and a story they can pitch to media (and a story media can FIND on their site). They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60

Buzzstream

MAY 2, 2024

And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. Is LinkedIn something you recommend investing in for founders, CEOs, and leadership? Thanks Vince.

Internal 118

Internal International Insurance Insurance 118

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. However, you may have to make a business case for it the first couple of times and pitch it as an experiment. It’s potential media pitch or link for a roundup article. 11) Pitch a contributed article to the trade media. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. I resolved to do something about it. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Thought Leadership Isn’t A Content Strategy. Worse, it’s blogging for the sake of blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PRSay

MAY 4, 2017

Alter feels this confusion can alienate people with right-leaning politics (only 14 percent of Republicans trust mass media, according to a 2016 Gallup survey ) who may pick up The New York Times to get their daily dose of current events only to stumble onto a Paul Krugman essay that may condemn their beliefs.

Publicity 158

Publicity Communications Journalism Media 158

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. December 2016: One Prediction Each for PR, Content Marketing and Social Media. 2) Microtargeting augmented by social surround sound.

Social Media 98

Social Media Marketing Media Creativity 98

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. Make every piece of copy you write and every campaign you pitch embody the truth well told. John Elsasser is the publications director of PRSA.

Government 133

Government Conference Education Exercises 133

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. December 2016: One Prediction Each for PR, Content Marketing and Social Media. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 176

Marketing Employee Content Marketing Training 176

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. Not only does it help your brand stand out, it allows you to build insights around your specific audience. After all, no two audiences are the same.

Data 106

Data Meeting Measurement Guidelines 106