Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan. The perpetuation of a “viral” story on digital channels can be hours.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prohibition

JUNE 27, 2023

The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7 TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences.

Brand 71

Brand Branding Marketing Fashion 71

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Dove’s commercial last year , which featured actual men learning they’d become dads for the first time, is a good example of using genuine moments to create a compelling brand awareness campaign. Get emotional. Don’t ignore gift guides.

Retail 120

Retail Viral Video Pitching 120

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

JANUARY 16, 2017

Look no further than Twitter for just one example. Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically). Take JP Morgan, for example. 326,000 followers. Big huge financial brand. They provide feedback.

B2B 60

B2B Twitter Viral Trends 60

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Insurance 45

Insurance Insurance Healthcare Communications 45

Buzzstream

JUNE 16, 2021

I recognise this is tough to understand in the abstract, so let me give you a couple of examples: This piece is a remake: Highways to Hell is a piece which we made for GoCompare. Writing about this in the abstract is awkward so I’m going to leap straight in with some examples. me in 2016, from How to Build a Time Machine.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

APRIL 5, 2016

Here are three examples: 1. There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. How is it that in 2016 mobile investment even a question? The survey also found that just 11.5 Or near-zero.

Mobile 60

Mobile Survey Marketing B2C 60

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

Healthcare 40

Healthcare Insurance Insurance Communications 40

Prohibition

MAY 4, 2017

Back in December 2016, football was hit with the tragic news that the plane carrying Brazilian club Chapecoense crashed on its way to the Copa Sudamericana final, killing 71 and injuring 6 others. For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for.

Sports 54

Sports Social Media Instagram Media 54

Prohibition

JUNE 16, 2017

Recognising this, we decided… Tags: media, social, will, tips Video seeding specialists 54 Here at Prohibition we understand just how much a viral video can do for your brand in terms of generating online buzz and awareness. Just look at Old Spice or Bodyform.

Social Media 48

Social Media Exercises Viral Video 48

Sword and the Script

FEBRUARY 7, 2017

The firm says it surveyed 1,055 bloggers and published the report late in 2016. For example, I’ve seen posts cranked out in an hour go unexpectedly viral. That is the top line conclusion drawn from the 3 rd Annual Survey of Bloggers by Orbit Media Studios , a web design company based in Chicago.

B2B 60

B2B Blogging Data Survey 60

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. So, what separates mere experts from thought leaders? How does that happen?

Leadership 398

Leadership B2B Community Viral 398

5W PR

NOVEMBER 14, 2023

An example would be instead of saying “trying to think,” you would say “TTT” instead. Will & Jada Smith Have Been Secretly Separated Since 2016 – Jada Pinkett Smith has revealed the truth about her relationship with Will Smith in her new memoir “Worthy.”

Trends 78

Trends Fashion Film Viral 78

Beyond PR

JULY 13, 2016

Here are a few newsworthy content themes and press release examples to help you become an all-star contributor when distributing election-related content to voting blocs, political media and policy makers. Take this pair of news releases from the National Alliance on Mental Illness as examples. The Economy. Social Advocacy.

Energy 40

Energy Healthcare Policies Agriculture 40

Cision

JUNE 2, 2017

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Presspage

AUGUST 10, 2018

A major development in a vaccine, for example, is difficult to communicate to the general public. In 2016, CheckUp newsroom wrote an article about a family, who having discovered Dr. Thornton’s article on Checkup Newsroom via Google Search, sought out the doctor and travelled across the country to save their child’s life.`.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? For example, the moment that the champagne glass toppled over was a defining moment.

Corporate 167

Corporate Airlines Employee Training 167

Buzzstream

FEBRUARY 28, 2018

For example, when we were first starting out at Exercise.com and CarInsuranceComparison.com, we managed our outreach in spreadsheets and Gmail. Back in 2016, our slow and steady marketing approach was making good strides. Start small and grow until you can afford new technology.

Viral 48

Viral Fashion Report Company 48

Beyond PR

JUNE 2, 2017

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

NewsWhip

AUGUST 18, 2020

Pieces of data visualization likewise performed very well for the big publishers, with the New York Times and The Washington Post both having salient examples. . This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016.

Web 78

Web Comparison Facebook Community 78

MaccaPR

MARCH 2, 2017

Among our faves: " 10 Proven Ways to Make Content Go Viral ”. One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “ 35 Beautiful Landing Page Design Examples To Drool Over ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

JUNE 27, 2018

REI, for example, was pressured by its customers to stop selling hiking products made by gun manufacturer Savage Arms/Vista Outdoor. Take our hometown retailer Target, for example. What’s more, opinionated consumers are pushing brands to take a stand. It’s okay to be non-partisan; but do something to make the world a better place.

Brand 70

Brand Branding Marketing Retail 70

Cision

DECEMBER 5, 2017

For example, Lavu was able to drive website traffic , generate quality leads, and boost long-term search visibility. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

For example, Lavu was able to drive website traffic , generate quality leads, and boost long-term search visibility. A 2016 study by Social Media Examiner surveyed over 5,000 marketers, which revealed 90 percent of marketers agree social media is important to their business with the top two benefits being increased exposure and traffic.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Anchor text links in press releases too are another example. Viral Marketing: The Hope, Hype and Helplessness. It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR.

Web 60

Web Google Mobile B2B 60

Cision

AUGUST 8, 2016

The example of Ferguson-related posts on Facebook is a poignant example of how difficult it may be for people to see your content, even with strong search intent. Kind of like an abbreviated “state of social media” as of August 2016. It can be even more challenging to proactively reach an intended audience.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Masters in Communications

FEBRUARY 12, 2022

The earliest surviving example is dated to the 35 th century BC. The earliest examples of written documents identified as such are the Kish Tablets. For example, it also forms the basis of Bluetooth and Wi-Fi (wireless fidelity) which both transmit data wirelessly. Radio has many more uses today. They found it lacking (26).

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. Peter Himler (@PeterHimler) January 13, 2016. Twitter) or Jimmy Fallon (4.9M Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28