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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. FOR IMMEDIATE RELEASE.

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Gamification Delivers Results

5W PR

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. It was viewed as a novel way to keep score and get more frequent feedback from employees.

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Why “content librarian” will be one of the hot new jobs in 2016

Communications Conversations

Because I think it means we’ll see a new–and very hot–new job title in late 2016 and beyond: The content librarian. You have other vendors/software tools that house employee-advocacy-based content. To make sure it’s centrally located, in a spot where multiple employees and teams can access it.

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Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople.

Marketing 174
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Who Loves Ya Baby?

The Proactive Report

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. Capossela says he believes that every company will become a software company in one way or another and they need to figure out how to digitize their products. empower employees.

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What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile

PRSay

To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world. This presents a great opportunity, particularly for us as communications professionals.

Mobile 129