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Make #Leadership a Priority in 2016

Deirdre Breakenridge

Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training. – Kathy Caprino , International Career Success Consultant & Speaker, @kathycaprino on Twitter. … Read more.

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Why Metrics Matter: Day One at the AMEC International Summit

Cision

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Hugh Elliott (@HughSElliott) June 15, 2016. Gorkana (@Gorkana) June 15, 2016. Gorkana (@Gorkana) June 15, 2016. amecsummit.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion in 2016 (Public Relations and Communications Association, 2016). An extensive period of education There is no requirement in practice for a formal education in public relations despite the capabilities and skills required to practice public relations being well understood. An extensive period of education.

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. However, the 2016 consumer will want to engage more with docs, not just apps. Cultivate your internal audience for speed and timely communications.

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In Memoriam: Douglas Ann Newsom, Ph.D., APR, Fellow PRSA

PRSay

APR, Fellow PRSA, a longtime PRSA member and decorated PR educator, died on May 24 in Fort Worth, Texas, after a long illness. She was a great influence and role model for hundreds of educators as well as for untold numbers of her former students who had gone on to successful professional careers.”. Douglas Ann Newsom, Ph.D.,

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial).

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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

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