Prohibition

MAY 9, 2023

With its unique video format, catchy music, and viral challenges, TikTok has become a global phenomenon, especially among younger audiences. TikTok is a social media app that allows users to create and share short-form videos set to music. What is Tik Tok and why is it popular? billion viewers each month.

Privacy 62

Privacy Social Media Instagram Viral 62

Communications Conversations

JULY 6, 2018

By now you’ve heard of Instagram’s latest update: IGTV. Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. All videos on IGTV are shot and shared in a vertical format only (for now).

Social Media 87

Social Media Instagram Media Video 87

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. The Growth of Video on Twitter. They are now at around $16. PR peeps take note!).

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Now more than ever, companies need to be their own broadcaster. What exactly does that entail?

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Prohibition

SEPTEMBER 13, 2022

Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world.

Brand 118

Brand Branding Video Social Media 118

Cision

APRIL 13, 2016

” Get Serious About Video and Images. It looks like 2016 is the year of the video. Cain Richards, a digital analyst for SEOWorks , points out that 52 percent of marketing professionals say that video has the highest ROI of all content posted on social media. The local bakery owner will.”

Social Media 120

Social Media Media Infographics Video 120

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial). What does that mean? Generating more than 18.4

Conference 80

Conference Healthcare Marketing Crisis 80

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. Not to mention Microsfot which has been adding video to LinkedIn’s platform even more recently.

Video 38

Video Social Media Media Google 38

Cision

JULY 17, 2015

Scott Walker announces his 2016 presidential bid ( Milwaukee Journal Sentinel ); the 2015 Emmy Nominations have been revealed ( Entertainment Weekly ); Caitlin Jenner gives a touching and inspiring acceptance speech at the ESPY Awards ( BuzzFeed ); and the New Horizons spacecraft got up close and personal with Pluto ( Fishbowl NY ).

Media 120

Media Print Mobile Journalism 120

Cision

FEBRUARY 15, 2016

While media is fast-paced and social has sped up the way we consume news, sometimes it’s best to take a step back and look at the larger picture. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Bazaarvoice).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Bazaarvoice).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Communications Conversations

JULY 18, 2017

Yes, Musical.ly–not Instagram, Snapchat or Facebook is the app of choice among these young people. 12 million videos uploaded per day. Now, those stats pale in comparison to platforms like Snapchat (301 monthly active users), Instagram Stories (200 million monthly active users) and even Twitter (313 million active monthly users).

Instagram 60

Instagram Comparison Video Marketing 60

Sword and the Script

DECEMBER 22, 2020

B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Video performs best on Instagram. “A Content Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

5W PR

OCTOBER 9, 2017

If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Types of content include: links, original photos, videos, graphics, repost/ regrammed assets from your audience, testimonials and live streams. Nearly 80% of social media is now consumed on mobile devices. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

5W PR

MARCH 12, 2018

5W and Lycored took a technical industry standard and turned it into a simple and relatable concept for consumers by breaking beauty out of its proverbial box and creating an emotional connection to ingestible skincare. The social influencer program achieved more than 410,000 video views, 2,600 likes/ reactions and 2,309 shares.

Video 68

Video Mobile Consumer Advertising 68

Mark My Words

NOVEMBER 25, 2020

Kylie Cosmetics is thought to have the ­largest Instagram reach of any cosmetics company, with 25 million followers. In February 2016, she relaunched the company as Kylie Cosmetics, with products made in China and California. Those things capture attention and drive sales. The entire stock sold out online in less than a minute.

Instagram 60

Instagram Fashion Retail Brand 60

Cision

APRIL 7, 2017

In January 2016, Daher purchased the agency where she served as the firm’s first ever vice president, and rebranded it to Powerhouse Communications. From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 brought forth vast social media and multimedia tools, including video sharing capabilities. We still won’t see an email load as a web page does: it doesn’t play video or show interactives.

Technology 115

Technology Big Data Video Data 115

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 17.7m. Instagram: 28.8m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Our customers and prospects are consuming a crazy amount of content every minute of the day. Continue on the video trend.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. Check out Cision’s free “State of the Media 2016 Report!” On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? The image was sexy, powerful and massively cool. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. billion in 2016. billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Facebook changed its algorithm recently, while Twitter and Instagram integrated algorithms into their platforms earlier this year. Kind of like an abbreviated “state of social media” as of August 2016. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Beyond PR

JANUARY 16, 2018

And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .

Data 70

Data Retail How To Sports 70

PRSay

JANUARY 31, 2017

Most of us have seen the Instagram posts from Kim, Khloe and all of the other “Ks” where they make claims on a product that has magically “changed their life.”. An article on Brandwatch published in early 2016 even discusses a brand that utilized Kim’s Instagram to drive engagement and found ended up investing a mere $30 for 30 online orders.

Instagram 60

Instagram Social Media Software Brand 60

Mark My Words

MARCH 28, 2022

Brooklyn has enjoyed a few paydays to cover at least some of his own bills; in 2016 he landed a £100,000 advertising deal with Huawei to plug a smartphone and later modelled for the clothing company Pull&Bear, with the profoundly meaningless campaign slogan “Jump barriers and be in the right place”. A year later his £16.99

Meeting 60

Meeting Fashion Instagram Financial 60

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Instead, we wanted to come up with video content that people would share with their friends.

Marketing 48

Marketing Video Consumer Agency 48

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

NOVEMBER 21, 2018

That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. The Story format has been adopted universally by consumer social media platforms after being developed originally by Snap. These are collections of photos, messages and videos that delete after 24 hours.

Publicity 120

Publicity Analysis Measurement Tools 120

Communications Conversations

APRIL 4, 2016

They include embedded videos. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Actually, it looks a lot like a Pinterest or Instagram page. Blog posts, on the other hand, tend to be more visual. They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28