Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. I think there’s just so much content out there for viewers to consume, and so many ways to consume it, that for a PR professional we have to make sure that our brands are breaking through the clutter more than ever. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). But publishing our content, for most communications professionals, is still a fragmented process. What about social?

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

Survey 60

Survey Content Marketing Marketing B2B 60

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Notified was acquired by West Corporation in April 2019 for an undisclosed sum in April 2019.

Software 115

Software Tools Publicity System 115

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 189

Marketing Content Marketing Data Social Media 189

Ethical Voices

MAY 8, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. One of the issues that’s been consuming business are the ethics of AI.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

Ethical Voices

MAY 6, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. We’ve been helping companies measure their ethical culture since 2016. One of the issues that’s been consuming business are the ethics of AI.

Ethics 52

Ethics Training Financial Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 8) A clever mix of press work and content. Craig Dekshenieks | Aderant.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ). Public Relations Statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. And I also lead our annual Brands in Motion Research.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”. Brands in Politics ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Mindful Marketing

JANUARY 1, 2022

ByteDance released TikTok, or Douyin as it’s known in China, in September of 2016. ” In the article, I described specific measures TikTok had taken to, of all things: 1) discourage bad behavior, and 2) support users’ mental health. In TikTok’s defense, the Blackout Challenge predates the social media platform.

Privacy 72

Privacy Social Media Trends Video 72

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. .” — Tom Fishburne (@tomfishburne) March 13, 2016. The Case Supporting Gated Content.

B2B 120

B2B Mobile Content Marketing SEO 120

Waxing UnLyrical

DECEMBER 12, 2016

We officially launched in September of 2016 at Content Marketing World. It also gave the consumer a much larger voice – being able to go directly to a CEO with a problem in a very visible way. It also identifies the metrics you need to measure every step along the way. Measure first, then execute. I hate spin.

Film 40

Film Software Measurement Data 40

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. As a society we are consuming more visual content.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Newsfile

OCTOBER 10, 2023

Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. Companies should prioritize consumer safety and address concerns promptly. Ride-sharing companies must take proactive measures to address safety concerns and communicate safety protocols effectively.

Privacy 52

Privacy Ethics Airlines Data 52

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. The others have to do with intellectual property laws and ISP policing, which have nothing to do with trade.

Telecommunications 120

Telecommunications Privacy Software Data 120

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Many measurement tools are at our disposal. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. The scale and sophistication of the car manufacturer’s manipulation will linger in the consumer atmosphere for years to come. PR can’t polish a turd.

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. They act as a common, corporate language. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives.

Industry 153

Industry Publicity Agency Community 153

Contently - Strategy

MAY 20, 2019

That’s part one of actual empathy in marketing: Patagonia found a match between its values and the values of its consumers. But as it happens, Patagonia makes its sustainability guidelines public, and it even released marketing materials in 2011 nudging consumers to buy their products used.

Marketing 99

Marketing Guidelines Video Brand 99

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? So how can your company avoid falling prey to the mistakes that put the $2.5

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Marketing predictions. Time to focus on blocking and tackling. Creative employee communications.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52

Ethics Communications Print Television 52