PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Marketwired

FEBRUARY 26, 2016

Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. We all know the importance of curating organic content for your online audience, but new levels of pressure to do so have made this truly vital for 2016. How to Evolve with the 2016 #PRTrends Click To Tweet.

Trends 105

Trends How To SEO Google 105

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. In other words, most people reading this have already been distracted. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. But Duchesnay got it right this time with their 2016 promotions. A Better Way to Use Twitter. .

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate.

Radio 74

Radio Television Media Local 74

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. It was great to take a day and get caught up on the state of the art in social media. Branding and Thought Leadership. Highest ROI : Lithium social media management.

Tools 120

Tools Enterprise Analytics Case Study 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year.

Case Study 113

Case Study Journalism Study Instagram 113

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. The primary focus of their Marketing and Public Relations efforts is branding and awareness of the holiday destination. After the demo, I was convinced. “It all went well.

Tourism 122

Tourism SEO Storytelling Social Media 122

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. or “What was that even about?”. via GIPHY.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

The sixth annual # givingTuesday on November 28 will probably smash 2016’s record-breaking haul of $168 million in charitable donations and thousands of hours donated to those in need. So, too, should the businesses and brands that support social-impact programs. Make it authentic. Drive engagement year-round. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 176

Case Study Healthcare Film Brand 176

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Cision

APRIL 1, 2016

Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. It ’ s going to be a big 2016 for Instagram. You slowly introduce new timelines, add branded content and hope people won ’ t migrate away. For years, social networks built an economy of scale.

Instagram 120

Instagram Wikipedia Privacy Policies 120

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess.

How To 120

How To Agency Creativity Pitching 120

PRSay

OCTOBER 29, 2019

That’s my job: To protect peoples’ distinct voices, but also to get them to work together,” he said in a 2016 interview. “I For the best results, you’ll want a group of talented writers, editors, photographers, videographers and social media coordinators working in conjunction. Just ask producer Lorne Michaels.

Television 111

Television Writing Storytelling Video 111

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election. It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking.

Publicity 120

Publicity Storytelling Journalism Viral 120

ISEBOX

FEBRUARY 23, 2017

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. When you post an image on Instagram and share it across other social media channels, they’re directed to that content’s individual link.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Pumpkin spice season was barely a blip on the radar a few years ago, generating a collective 2 million engagements to content in all of 2016. In 2019, it hit 2 million engagements in the span of four days this August. Katherine Ellis.

Web 116

Web Data Trends Brand 116

Beyond PR

APRIL 29, 2016

With this in mind, KAYAK, the world’s leading travel search engine, used their proprietary data to create the 2016 Summer Travel Hacker Guide that lays out the where, when, and how of your summer plans. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go.

Data 40

Data Storytelling Travel Engineering 40

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission.

Corporate 116

Corporate Retail Policies Employee 116

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

DECEMBER 4, 2018

Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. 13) Storytelling the hottest trend in PR in 2018. 14) Most respondents say brands should stay clear of politics. 14) Most respondents say brands should stay clear of politics.

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. When a brand is memorable, it stands out in consumers’ minds. Captivate, Then Maintain.

Consumer 49

Consumer Brand Branding Reputation 49

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. What are brands doing differently today that they didn’t do in the past?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Beyond PR

NOVEMBER 29, 2016

This is not unlike trying to explain PR in 2016. While we focus so much now on technology and tools, paid and organic digital tracking, multimedia, and social media, at the end of the day the basic functions of PR have historic origins. Second, PR exists in a weird juxtaposition between what is old and what is new.

Storytelling 40

Storytelling Agency Creativity Twitter 40

Cision

DECEMBER 27, 2016

Looking back on the 2016 segment gives us a snapshot of thought processes, lessons, and insights from a variety of journalists, VP of Communications, PR professionals, communications directors and more. With so much content and noise, a brand is well served by engaging with others – – credible experts, consumers, and more.

Pitching 211

Pitching Crisis Consumer Storytelling 211

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. With a keen interest in social media, she blogs regularly at In My Humble Opinion. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. How did these chats help me?

Meeting 40

Meeting Communications Marketing Community 40