ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. If you’re on the buying side , and you’re sitting in a meeting with a digital marketer, SEO, or PR (or a combination of all three), have these eight facts in the back of your mind. And invest money in your SEO.

Social Media 75

Social Media SEO Media Local 75

Remote PR Jobs

SEPTEMBER 25, 2023

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts.

Media 100

Media Pinterest LinkedIn Case Study 100

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

JANUARY 4, 2016

I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. Blog Topics: How to Come up with Blog Post Topic Ideas!

Blogging 40

Blogging Writing Google SEO 40

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Articles, blog posts and content picks.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Content research & creation (15%). Buyer journey optimization (9%). CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

AUGUST 22, 2016

Take a look at a recent desktop version of this article about the New York Yankees (h/t to Dennis Schaeffer for passing this on): https://www.theguardian.com/sport/blog/2016/aug/18/why-the-new-york-yankees-cant-lose-even-when-they-try-to. Most self-hosted (blog) content uses WordPress ( 69 percent of CMS sites by one measure).

Mobile 96

Mobile SEO Web Google 96

Presspage

OCTOBER 12, 2017

Further reading: Google Security Blog, 'Next steps toward more connection security', April 24, 2017 Google Security Blog, ‘Moving towards a more secure web’, September 8, 2016 In recent years, Google has started to push HTTPS sites as a standard internet protocol.

SEO 74

SEO Web Privacy Google 74

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

APRIL 12, 2022

million in 2016. It has since been acquired by an SEO software company. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. It raised a Series A round of funding for $1.1

Software 89

Software Pitching Measurement Enterprise 89

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Image Source: [link]. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

PR 20/20

SEPTEMBER 21, 2016

REI’s SEO / Content Marketing Program Manager Eric Hess ( @HessInSeattle ) made that point by breaking down the differences between long and short-form content. Check out REI’s blog for short and long stories about a life outdoors. COPE-worthy content can be expressed through blogs, video, email, social, bylined articles and more.

Content Marketing 40

Content Marketing Marketing B2B Video 40

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Are there sites or blogs sending you traffic that you did not know about? There are 28.8 million small businesses in the US, which account for 99.7% of US businesses.

Tools 113

Tools Analytics Google Web 113

Shift Communications

JANUARY 13, 2016

Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? The sharp decline at the end of the graph represents partial data from January 2016. One word: MONEY. What should brands do about the potential character limit increase?

Twitter 60

Twitter Advertising Advertising Facebook 60

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Analytics 60

Analytics Instagram Mobile Employee 60

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog.

Content Marketing 60

Content Marketing System Google Data 60

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing.

Web 60

Web Internal International Storytelling 60

ZudePR

JULY 20, 2016

But the thing is, in 2016, geography shouldn’t limit you. 8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. It is algorithm friendly, and in turn helps to improve SEO. Outside of that, there are more than 2.6

Web 40

Web Mobile SEO Technology 40

Sword and the Script

FEBRUARY 18, 2017

See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. 64% of marketers feel they have clear guidelines for what constitutes a sales-qualified lead, up 28% YoY, as 58% of marketers are now responsible for a sales-qualified lead goal, representing a 38% boost from 2016.”.

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

MARCH 11, 2017

He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”. If you enjoyed this post, you might also like: Predictions, PR and Pressing Questions on SEO [UML] .

Tools 68

Tools Marketing Advertising Advertising 68

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Google Strives to Squeeze the Technical Gamesmanship out of SEO. Meet Max Swisher. Change: Influencers — not just journalists — come in all shapes and sizes. Content is not king.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Statistics about content marketing. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. Separately, I’ll promote a blog post for my prospect and customer segments. To the be clear, the blog post was very well written, the blog was precisely the right community, and the sponsored piece performed well on its own.

B2B 60

B2B Facebook Marketing Social Media 60

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. Cosmoblogawards.

Publicity 40

Publicity Ethics Creativity Travel 40

Mora Communications

AUGUST 3, 2016

Sending out a release through one of the paid wire services can help a film’s SEO, but seldom (unless there is a strong newsworthy element or an A-list celebrity attached) will it result in actual media coverage. . People commonly mistake sending out press releases with launching a PR campaign and nothing could be further from the truth.

Film 40

Film Internal International SEO 40

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). As always here are three thought-provoking articles or blog posts we’ll worth carving out some time to read carefully. Leyla Arsan (@leyla_a) July 1, 2016. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

Meeting 40

Meeting Communications Marketing Community 40

Norton's Notes

MARCH 21, 2017

They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog? Why should people read your blog? How do you measure the success of your blog? What has been your blogging highlight?

Interviews 35

Interviews Writing Blogging Social Media 35

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well.

Writing 83

Writing Google Blogging Exercises 83

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 26, 2017

Search marketing and SEO statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress. State of Blogging ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009. Want to know what new features Twitter will roll out in 2016?

Twitter 120

Twitter Brand Branding Customer Service 120

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. me in 2016, from How to Build a Time Machine. I’m like a broken record, huh?

Digital PR 160

Digital PR Film Instagram Writing 160