PRSay

MARCH 1, 2017

Moving from tactical positions to more strategic roles is a significant milestone, but are they equipped to recognize and manage the ethical challenges they will face? This question was the focus of a September 2016 study sponsored by Arthur W. Page Center and the PRSA Board of Ethics & Professional Standards (BEPS).

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Ethics Survey Resources Study 60

Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Lord Bell went live on the BBC to allege that he had nothing to do with the negotiated contract.

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Crisis Ethics Financial Conference 64

PR in High Definition

OCTOBER 19, 2017

In March 2016, Microsoft launched an experimental Twitter chatbot to learn from other users, get smarter and eventually have conversations [2]. The post The robots have arrived in ethics appeared first on Firefly Communications. Above all, when you’re dealing with a machine crisis, the most important thing is to think like a human. [1]

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Ethics Crisis System Training 67

Stephen Waddington

AUGUST 11, 2019

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. It also challenged everything that we know about ethical communications.

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Communications Ethics Public Affairs Government 96

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Ethics Construction Guidelines Television 90

Doctor Spin

FEBRUARY 26, 2024

Please support my PR blog by sharing it with other communication professionals. “Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders. Current opinion in psychology, 12, 63–66. link] 2 Bargh, J.

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eBook Journalism Course Examples 52

PR in High Definition

FEBRUARY 27, 2023

billion industry , in 2016 has since grown to become worth $16 billion in 2022, with expectations for it to grow to $21 billion this year. Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. What was a $1.7

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Reputation B2C Ethics Trends 62

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Most of this happened in the U.S. If so, how?

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Interviews Ethics Government Internal 105

Doctor Spin

DECEMBER 3, 2023

link] Please support my blog by sharing it with other PR- and communication professionals. The Priming Wheel is not just a linear progression of arguments but a layered approach that addresses different aspects of the recipient’s rational, emotional, social, and ethical decision-making process. Primes as hidden persuaders.

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eBook Journalism Examples Resources 52

Doctor Spin

JANUARY 16, 2024

Ethical Implications of Information Asymmetry In the 2nd century BCE, the Greek Stoics told the tale of the Merchant of Rhodes. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Please support my PR blog by sharing it with other communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

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Wikipedia Film Groups Journalism 52

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Early posts on Marketing AI Institute’s blog.

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Case Study Storytelling Study Engineering 42

Stephen Waddington

OCTOBER 30, 2017

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Bell left the agency in August 2016. I’m a member the both the PR Company and its Court however this blog is written in personal capacity. The event is being hosted by the PR Company.

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Wikipedia Government Interviews Ethics 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

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Financial Conference Agency Resources 98

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Diversity is not only about racial, ethnic, religious, sexual orientation and gender differences, but also about diversity of skill sets, mindsets and cultures at all levels of the organization.

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Resources Education Ethics Corporate 60

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. MDRT (Million Dollar Round Table), the Premier Association of Financial Professionals, will be holding their 2016 Annual Meeting June 12 th -15 th in Vancouver. For more information on MDRT’s 2016 Annual Meeting, go to imdrt.org/2016am/index.html.

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Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. As the ethical guardians of our organizations, we need to hold the line and come clean when some manager or staffer does it without our knowing about it. Guest post by Mark W. Kennedy ) or see others anywhere we want.

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Ethics Technology Financial Banking 23

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Cosmoblogawards. So what do I expect you to do?

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Publicity Ethics Creativity Travel 40

PRSay

AUGUST 15, 2016

Mark McClennan, APR, 2016 PRSA Board Chair, will host a series of Safe Space Conversations within his company, MSLGROUP, that will provide a time for sharing experience and reflection in a safe, structured environment, and share practical advice and resources for staff. Ford, Ph.D.,

Ethics 60

Ethics Leadership Resources Employee 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”.

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Tools Marketing Advertising Advertising 68

Communications Conversations

MARCH 29, 2019

She left the agency world in 2016 to work at Be The Match on their communications team. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. Outside of the office, Megan has a blog focused on her passion for fashion, and shares her personal content via Instagram.

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Social Media Agriculture Marketing Media 128

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people.

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Analysis Technology Tools Exercises 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

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Agency Enterprise Technology Analytics 84

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Learn them.

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Media Relations Media Local Healthcare 40

PR in High Definition

OCTOBER 26, 2020

You may remember Taylor Swift famously being cancelled by Kim Kardashian in 2016, for example. These are social, ethical, and moral matters. This has become common in the world of entertainment. The cancel culture phenomenon has since spread to politics and, increasingly, to call out businesses.

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Groups Employee Leadership Examples 62

Waxing UnLyrical

MARCH 23, 2016

So far, the topics we’ve covered include content marketing, digital marketing, marketing challenges for startups, analytics, storytelling, community management, the gap between PR and media, IMC, marketing trends for 2016, customer experience through analytics, the ethical side of social, and the future of video in India.

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Meeting Communications Marketing Community 40

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. PR adopts AI as a research and content tool.

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Marketing Content Marketing Data Social Media 196

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors?

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Pitching Journalism Tools Agency 43

Sword and the Script

APRIL 2, 2019

But that’s a talent supply issue for a different blog post. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. Big PR agencies do the same thing. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency.

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Agency Trends Marketing Survey 97

Mindful Marketing

OCTOBER 21, 2023

In 2016, Orsi Parkanyi, a Hungarian-Australian who lives in Norway, founded Join My Wedding – a web-based company that connects Indian couples willing to open their weddings to outsiders with those who want to attend them. Ethics, however, aren’t just about consequences. ” ​ Subscribe to Mindful Matters blog.

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Ethics Trends Analysis Financial 98

Mindful Marketing

MARCH 3, 2024

Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape. A 2016 study found that compared to other industries, healthcare workers used the most expletives. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

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Marketing Healthcare Study Advertising 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

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Survey Marketing B2B Study 178

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Founder of #Blogchat.

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Social Media Twitter Media Nonprofit 120

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. That’s growth of seven percent since 2016 when it reached £12.9 The PRCA claims it employs 86,000 people, up 3,000 from 2016. It’s where I’m placing bets over the next 12 months.

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Publicity Analysis Measurement Tools 120

PR Conversations

APRIL 21, 2016

I believe that when you read media and industry-related books, reports, articles and blog posts, listen to podcasts and participate in things like Twitter chats you should be in a continuous monitoring and “testing” mode regarding your existing knowledge, experience and beliefs. 2016 Edelman Trust Barometer Employee Engagement missteps .

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Employee Internal International Corporate 40

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. December 2016: One Prediction Each for PR, Content Marketing and Social Media.

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Social Media Marketing Media Creativity 96

PRSay

APRIL 18, 2016

Pagefair believes the loss will reach $42 billion in 2016. Is ad-blocking ethical? The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”.

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Ethics Web Advertising Advertising 60