Mindful Marketing

FEBRUARY 17, 2016

Do media monitoring companies provide enough measurement and analytics capabilities? The post 2016 Challenges and Opportunities in PR Measurement appeared first on SeeDepth PR Analytics Platform. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? Should you?

Measurement 50

Measurement Analytics Software Resources 50

Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. PR Attribution is built upon the largest newscrawler on the planet and leverages both direct and indirect attribution by combining website analytics and cookie-matching to produce the most accurate solution on the market. .

Media 221

Media Privacy Data Analytics 221

Waxing UnLyrical

AUGUST 3, 2016

Aly Saxe (@Aly_Saxe) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. Heather Whaling (@prtini) July 12, 2016. SU Social Commerce (@SocCommSU) July 12, 2016. Aly Saxe (@Aly_Saxe) July 12, 2016. measurePR. —

Report 40

Report Measurement Software Analytics 40

The Resolution Blog

DECEMBER 16, 2015

Simon is an independent consultant specialising in social media research and analytics, strategy development and digital transformation. In turn, this give the confidence needed to ask clients for bigger budgets, in turn enabling reflection and innovation to be embedded in day-to-day practice. Simon Collister.

Case Study 120

Case Study Agency Creativity Study 120

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. It takes time to build a brand, a voice, etc. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Television 80

Television Radio Analytics YouTube 80

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Here are the product awards: Best of Show : Talkwalker analytics (won Most Innovative last year). Nice bump from Best Tweeter 2016).

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. (Click or right-click open an image in a new page for a higher resolution version).

Study 78

Study Marketing Brand Branding 78

Cision

AUGUST 3, 2017

We just finished celebrating our 150th anniversary (and brand launch , and IPO !) The need for a PR system of record in the communications industry that integrates with analytics and marketing automation systems is demonstrated by the back-to-back recognition of Cision’s comprehensive platform solution in this award category.

Industry 0

Industry Communications Software Hotels 0

Waxing UnLyrical

APRIL 22, 2016

Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. On common mistakes seen in influencer marketing: A3: From my own experience, brands try to control your content, your messaging, your everything. Robert Scoble (@Scobleizer) April 14, 2016. A4: Brands should be ready to compensate.

Marketing 40

Marketing Nonprofit Measurement Banking 40

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

The Proactive Report

FEBRUARY 24, 2017

That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Back in November 2016 the shares were $18. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Q: If it does go away how will that affect brands that use it for customer service?

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

APRIL 6, 2021

That is when one site links to your site – and doesn’t mention your brand by name. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020. Critical Mention adds Google Analytics integration. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

JULY 10, 2017

At the same time, if analytics show that a newsletter is outperforming similar ones in the industry, or it experiences a dramatic upsurge in readership, that might be a story for a very niched journalist. Rather, read through the newsletter before it goes to your list and see if there is something newsworthy to draw out and discretely pitch.

Pitching 170

Pitching Media Product Launch Agency 170

Beyond PR

AUGUST 31, 2016

Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. While content strategy has always been important, more brands are waking up to how important it is. The reason for this is simple. – 4:05 p.m. – 12:50 p.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. ‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Cision

NOVEMBER 22, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. We should be grateful for analytics that help us hone our craft, tweak our message and ensure the highest conversion possible. Today’s customers are actively telling their social circle about brands they love, which makes our work easier.

Marketing 120

Marketing Analytics Television Tools 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Established publications that link or even mention a brand will boost search listings due to the sheer power of their digital domains. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

JUNE 16, 2016

Hugh Elliott (@HughSElliott) June 15, 2016. Head of brand, communications & digital at Philips North America, Mark A. Gorkana (@Gorkana) June 15, 2016. Gorkana (@Gorkana) June 15, 2016. AnnSi Krol (@annsikrol) June 15, 2016. How Do Metrics Matter to You? Stephenson , says: “Metrics are king. amecsummit.

Internal 120

Internal International Measurement Analytics 120

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q2: How does a brand set goals for their content? Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Q8: Is using Google Analytics to track content effectiveness enough? andersenology. Do you agree?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q2: How does a brand set goals for their content? Q4: 70% of marketers lack a consistent or integrated content strategy – how should a brand start on strategy? Q8: Is using Google Analytics to track content effectiveness enough? andersenology. Do you agree?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Internally, data can inform our PR strategy and make our branded content better and more engaging. And, of course, the data we create through our own branded research for clients creates news.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

JUNE 25, 2020

What brands get wrong about data-driven content. Well, at the start of the 2010s, just about every marketing automation and analytics platform claimed to have the intel that would make our jobs easy and our results foolproof. We’ve spent the last three years working to make that a reality. Your landing pages convert better.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. You may want to ask for a screen shot of their analytics to confirm their reach and activity claims. What was the amount and quality of brand mentions/discussions? Has their brand voice changed recently?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. Newsrooms move to predictive analytics. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future.

Banking 60

Banking Marketing Wireless Advertising 60

Cision

APRIL 7, 2016

And according to the State of the Media 2016 Report , 18.7 The program is also compatible with comScore, Omniture and Google Analytics, allowing publishers to see how much traffic Facebook is driving to their native content, what types of articles are most engaging and how long readers are staying on the articles. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 123

Technology Publicity Software Print 123

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. 4) Analytics and reporting.

Tools 83

Tools Comparison Media System 83

Beyond PR

OCTOBER 20, 2016

Named one of the top five social media influencers in the world by Forbes.com, keynote speaker Scott Stratten believes that trust, connection, consistency and service will always be the most important aspects of a brand’s reputation. She believes the key to successful content is balancing creativity, analytics and commonsense.

Conference 40

Conference Internal International Sports 40

Communications Conversations

MARCH 8, 2016

Last week, social analytics company, Locowise, released an interesting report on Instagram analytics. percent in January 2016. As you know, late last year, Instagram opened up its ad platform to all brands. As we all know, Facebook is now merely an advertising platform for brands. 2015 to just 0.95

Instagram 60

Instagram Advertising Advertising Analytics 60

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Predictive analytics.

Case Study 118

Case Study Crisis Management Crisis Study 118