Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. “We’re excited to support Critical Mention as they make podcasting more transparent for brands and open up exciting opportunities for the industry.” ” About Podchaser.

Analytics 126

Analytics Radio Social Media Media 126

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Content Marketing 284

Content Marketing Analytics Corporate Company 284

Agility PR Solutions

MARCH 10, 2022

Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics.

Consumer 148

Consumer Brand Branding Apparel 148

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Crisis Sports 148

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

Analytics 67

Analytics Google Measurement Mobile 67

Awario

AUGUST 10, 2020

The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started. Social media is full of valuable business and marketing insights.

Social Media 169

Social Media Analytics Media Tools 169

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Communications 126

Agility PR Solutions

MAY 18, 2022

and extensive use of analytics and AI, reveals a new global research report from MIT Sloan Management Review Connections. The post AI is the new power tool of customer experience—here’s how your brand can be a CX Champion appeared first on Agility PR Solutions.

Brand 158

Brand Branding Tools Analytics 158

Axia PR

NOVEMBER 14, 2021

Monitor your website traffic and gain actionable insights with Google Analytics. Websites are a phenomenal way to present your brand to your target audience. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience.

Analytics 62

Analytics Google Web Trends 62

Agility PR Solutions

OCTOBER 6, 2021

The post Why don’t influencers want to work with your brand? Here’s what they want to see from brands appeared first on Agility PR Solutions.

Brand 103

Brand Branding Analytics Marketing 103

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. This is where Google Analytics can play a role. Google Analytics won’t measure the lifetime value of an earned media.

Analytics 154

Analytics Google Social Media Measurement 154

Axia PR

NOVEMBER 9, 2020

Having someone on your team that knows PR can make the difference in your brand’s success. Brand awareness, crisis management, social media, and audience analytics are all areas that a PR professional should be knowledgeable in. Why you need a PR expert on your team.

Brand 114

Brand Branding Crisis Management Social Media 114

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88

Brand Branding Pitching Publicity 88

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Provide Instant Analytics to Your Audiences. Don’t let positive mentions go unnoticed.

Reputation 105

Reputation Brand Branding Social Media 105

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand. Need help with data and analytics? You’re a PR person, not a data scientist.

Analytics 127

Analytics Data Digital PR Social Media 127

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Agility PR Solutions

APRIL 23, 2020

New research from social intelligence analytics from Engagement Labs examines the brands that […]. The post The most successful brands in activating buzz among nation’s ‘everyday’ influencers appeared first on Agility PR Solutions.

Brand 146

Brand Branding Analytics Consumer 146

Cision

OCTOBER 5, 2016

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Long have publishers been creating branded content on Facebook. Pokemon Go: It’s Not Just for Kids.

Content Marketing 319

Content Marketing Trends Brand Branding 319

Awario

OCTOBER 13, 2020

We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario. Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide.

Brand 120

Brand Branding Analysis Social Media 120

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Social Media Radio Analytics 370

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 267

Publicity Brand Branding Pitching 267

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. .

Case Study 82

Case Study Study Brand Branding 82

Awario

AUGUST 12, 2020

For our newest brand battle, we took Starbucks and Dunkin' for a social listening ride and examined both brands through the lens of social media with our monitoring and analytics tool Awario.

Social Media 108

Social Media Brand Branding Media 108

Cision

OCTOBER 19, 2017

Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords. Establishing the keywords that your audience uses to find brands like yours can help sales staff use a vocabulary that parallels your online marketing messaging. Start by Asking: Who Are We?

Brand 208

Brand Branding How To SEO 208

Agility PR Solutions

AUGUST 24, 2020

New data from social media analytics firm Sprout Social delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this new era. The post Connection-starved consumers will reward brands that share values appeared first on Agility PR Solutions. The […].

Consumer 99

Consumer Brand Branding Social Media 99

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Reputation Analytics 369

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Crisis Management Corporate 231

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Media Brand Branding 177

Agility PR Solutions

DECEMBER 10, 2019

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135

Retail Leadership Brand Branding 135

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Social Media 62

Cision

MAY 31, 2016

However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Utilizing social media-based analytics can help quickly identify which strategies are working and which can save money in the long run. Making the Right Decision Faster.

Analytics 120

Analytics Social Media Media Strategy 120

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Brands can use generative AI to create new images and videos that are unique and personalized to users. AI can identify suspicious patterns and quickly alert brands of the suspicious activity for review. If brands see that an ad campaign is performing well, they can use the algorithm to increase the ad spend to maximize reach.

Advertising 177

Advertising Advertising Brand Branding 177

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. But there’s no need to fear data!

Social Media 177

Social Media Analytics Media Pitching 177

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Consumer Storytelling 145

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Brand 103

Brand Branding Strategy How To 103

Agility PR Solutions

APRIL 14, 2021

New research from AI analytics platform HypeAuditor offers key learnings from brand experiences with influencer marketing and where we are now, as well as industry-pioneering best practices. The post The state of influencer marketing—and the year’s biggest brand leaders appeared first on Agility PR Solutions.

Brand 88

Brand Branding Marketing Social Media 88

Agility PR Solutions

SEPTEMBER 2, 2019

New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment.

Social Media 116

Social Media Measurement Media Brand 116