Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Annie Perkins.

Print 60

Print Media Travel Wireless 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Waxing UnLyrical

APRIL 22, 2016

Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. On why influencer marketing is such a big deal today, even though we’ve always used influencers in PR: A2: We have always reached to them but with the diversification of the media landscape via social media, there are far more. I forget.).

Marketing 40

Marketing Nonprofit Measurement Banking 40

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. As we head into 2016, it is important to take a moment to reflect and evaluate. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. How To Win It.

How To 120

How To Agency Creativity Pitching 120

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Like many in the media world, you made the jump to PR in 1989.

Publicity 174

Publicity Leadership Corporate Agency 174

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. 8: Media Relations Can Be Hugely Beneficial For Your Business. Or hire a PR company: most should be able to deliver a media relations campaign.

Social Media 75

Social Media SEO Media Local 75

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Cision

FEBRUARY 23, 2016

A combination of paid, earned, shared and owned media (PESO) – an integrated strategy – is necessary to be effective. Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. Want to improve your media relations?

Analytics 120

Analytics Agency Community Newspapers 120

Flack's Revenge

JANUARY 11, 2017

Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ). Many succeed in PR without ever doing so – and those that just focus on media seem increasingly old school. Working with journalists is only one aspect of the field (in this post , I list others).

Media 120

Media Media Relations Report Writing 120

Beyond PR

JULY 18, 2016

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. 5 Tips from Our Media Relations Expert in Brazil. What does all of this mean if you are trying to gain traction in the Brazilian market?

Media Relations 40

Media Relations Print Media Newspapers 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

APRIL 12, 2022

million in 2016. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. This could be a huge opportunity for PR Agencies in 2018. The value of earned media grows – and everyone wants to grab control of it. All kinds of agencies are pushing to get a piece of the pie.

Trends 124

Trends Data-Driven PR Data System 124

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients.

Financial 180

Financial Television Leadership Travel 180

Critical Mention

JUNE 19, 2017

Steve Shannon, Senior Vice President of Sales and Marketing at Critical Mention, was on hand to present the Big Apple Spotlight Award for Media Relations. The work spanned numerous industries, institutions, government agencies and non-profit organizations with many campaigns taking home multiple awards.

Government 67

Government Industry Media Relations Agency 67

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 136

Measurement B2B Google Financial 136

PRSay

AUGUST 27, 2019

.” • Rose McKinney, APR, Fellow PRSA, class of 2014: “‘Polite Persistence Pays Off’ is a fun alliteration, but it’s also an encouraging reminder that in public relations we have to keep moving forward on behalf of our clients and employers. Don’t look back with regret at the path not taken. ” • M.J.

Energy 140

Energy Employee Creativity Consumer 140

Critical Mention

JUNE 20, 2017

Steve Shannon, Senior Vice President of Sales and Marketing at Critical Mention, was on hand to present the Big Apple Spotlight Award for Media Relations. The work spanned numerous industries, institutions, government agencies and non-profit organizations with many campaigns taking home multiple awards.

Government 60

Government Industry Media Relations Agency 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Cision

MARCH 1, 2016

The only major dislikes are dealing with any clients that don’t treat agency partners as strategic partners. Gain insights on the media! Read the free State of the Media 2016 Report today! Media relations-only solutions will be increasingly less effective. I have a very firm ‘no disrespect’ rule.

Technology 120

Technology Industry Storytelling Strategy 120

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

JUNE 20, 2017

This is because if tax preparation were easier, customers wouldn’t need their products or services: “In 2016, H&R Block spent $3.26 See these related posts: Media Relations: Proven Ways to Get More Out of It. How to Generate Media Referenceable B2B Customers with a Blog. Give our services a try. Talk to Us!

Media 72

Media Interviews Software Government 72

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Waxing UnLyrical

MAY 2, 2019

In 2016, she was named EY Entrepreneur of the Year in the Ohio Valley Region (OH, KY, IN). After launching Geben in 2009, Heather’s data-driven approach to communication helped the firm evolve into a highly respected, sought-after, award-winning agency, focusing on PR, social media, and insights.

Case Study 50

Case Study Study Community Nonprofit 50

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Let’s see if we’re ready for them. Content Shockwave. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

If the top media targets are in tech or trade press, some breaking stories have such large ramifications that they could never be resolved quickly. The reactive media pitch by definition cannot be planned, and it takes extra attention and agility, but the outcomes can be very positive.

Pitching 136

Pitching Media Privacy YouTube 136

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

OCTOBER 3, 2018

Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality. Augmented Reality (AR). Ever heard of Pokemon GO?

Technology 88

Technology Storytelling Consumer Brand 88

Sword and the Script

APRIL 10, 2018

Other readers liked these related posts: Is Media Relations Getting Harder? Why Content Marketing and Public Relations Need Each Other. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. Need a PR agency that can both bring ideas and execute on them? What is the value in that?

Engineering 72

Engineering Content Marketing Analysis B2B 72

Sword and the Script

SEPTEMBER 3, 2016

Newsjacking may well be an unfortunate term, that describes what solid media relations professionals have done all along: tie pitches to trends. For example, you can explore leadership and marketing skills utilized during the 2016 election. A small agency like this one provides access to senior talent at reasonable rates.

Pitching 62

Pitching Crisis Policies Corporate 62

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 Edelman will also extract performance data for use in media mix modeling, multi-channel attribution or data visualization.”.

Analytics 70

Analytics Report Technology Pitching 70