The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Launched in January 2016, the brand had one fundamental problem — low awareness. As our analyst herself says: “Yes, anyone can be a media analyst.

Measurement 136

Measurement B2B Google Financial 136

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

PRSay

SEPTEMBER 26, 2016

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016. If they see you unraveling, it doesn’t exude a great deal of confidence.

Sports 60

Sports Conference Social Media Crisis 60

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. We need to get that message out.

Sports 68

Sports Education Construction Television 68

5W PR

MARCH 12, 2018

This holistic approach to combining Public Relations, Marketing and Advertising can produce the perfect combination of communications tactics that creates consistency in messaging and strongly helps to achieve brand campaign objectives and overall business goals.

Video 68

Video Mobile Consumer Advertising 68

Stephen Waddington

MAY 23, 2018

Tools were benchmarked against the GBOK framework by an international group of practitioners. The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. The PRCA Census published in May is even more bullish.

Analysis 60

Analysis Technology Tools Exercises 60

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. But the thing is, in 2016, geography shouldn’t limit you.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 198

Marketing Content Marketing Data Social Media 198

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Why is this important? Those who are less inclined to vote include people of color, people who are poor—especially women—and young people.

Insurance 71

Insurance Insurance Healthcare Technology 71

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 200

Writing Communications Marketing B2B 200

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Each year, more than 70,000 Americans are injured by guns.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

1,637 children were killed by guns in 2016. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. Each year, more than 70,000 Americans are injured by guns.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

Sword and the Script

DECEMBER 22, 2020

The media PR salary: $100,000. The median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: 2020 Public Relations Salary Survey ). Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

ISEBOX

MARCH 18, 2016

This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). 87% of PR executives believe the term ‘public relations’ does not describe their future.”. 15) Still got it.

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 64

Marketing Pitching Corporate Tools 64

Stephen Waddington

NOVEMBER 21, 2018

Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Why is public relations conflated with media relations? Another history lesson. It’s PR not ER.

Industry 153

Industry Publicity Agency Community 153

Flatiron Communications

JANUARY 15, 2016

Peter Himler (@PeterHimler) January 13, 2016. I ask which big agency didn’t hire a senior journalist in the role of “editorial director” or “chief content officer” in the last couple of years? Which agency will garner early adopter media attention for creatively using AR/VR in a PR program? Donald J.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28