Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

JULY 23, 2017

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. DemandGen Report – 2016 Content Preferences Survey ). Distributed intelligently via social media.

Strategy 149

Strategy SEO B2C Engineering 149

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Leyla Arsan (@leyla_a) July 1, 2016. Engagement. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Mindful Marketing

JANUARY 14, 2016

It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves. Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected.

Agency 50

Agency Analysis Analytics Tools 50

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Sword and the Script

APRIL 12, 2022

million in 2016. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. Over half of agency people require more digital/social media training (53%).

Training 119

Training Digital PR Media Training Education 119

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

Facebook, stronger than ever, is not only the unquestioned leader in social networks, to some people, it’s the entire Internet. COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms.

Facebook 60

Facebook Social Media Mobile Video 60

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. This mark’s the ninth acquisition by Meltwater since 2016, and the first since it went public on the Euronext Growth Oslo stock exchange in 2020.

Media 106

Media SEO Analytics Analysis 106

Shift Communications

OCTOBER 11, 2016

Thus far in 2016, PR professionals have generated 236,356 press releases. Consider what 236,356 press releases have cost companies and agencies: somewhere between $47 million and $283 million this year. SHIFT extracted a random sample of 1,052 releases from 2016 and scanned them for key content metrics. Do Press Releases Work?

SEO 60

SEO Google Social Media Agency 60

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. The social media platform was trailed by organic search (31%), Instagram ads (26%) and influencers (25%). 63% said external advertising media and digital agencies. Content production to grow 25%. “58%

Study 78

Study Marketing Brand Branding 78

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). We looked at the media coverage of MMJ in large daily newspapers over the course of four years. The Current State.

Company 120

Company Newspapers Transportation Measurement 120

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Getting Your PR Measurement Program in Shape for 2016. Want to see how to do this for your blog? Here’s how. Ah, the question on every PR pro’s mind.

Measurement 60

Measurement Tools Agency Blogging 60

Sword and the Script

JANUARY 7, 2020

MediaMiser was based in Canada and provided media monitoring tools. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Setting up social media searches works almost the same way but there is an extra step.

Tools 83

Tools Comparison Media System 83

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. To give some context, let’s look at the 2015 social network awareness among all ages: We see Facebook, of course, with almost total brand awareness; Twitter and Instagram follow closely behind. The Snapchat Problem: Measurement.

Real Estate 60

Real Estate Analytics Measurement Course 60

Katie Paine's Measurement Blog

NOVEMBER 29, 2016

With the waning days of 2016 upon us, communications teams and their agencies are starting to scramble together their year-end measurement reports that will perfectly capture all the great accomplishments of the last year. If you’re one of them, STOP IT.

Measurement 40

Measurement Data Agency Report 40

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

MaccaPR

JULY 24, 2019

The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Shift Communications

DECEMBER 15, 2015

Video traffic is predicted to comprise 55% of internet traffic by 2016. Do you like to measure? Vine has some interesting statistics to measure engagement that are different from other social media platforms. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Brand 60

Brand Branding Film YouTube 60

Cision

APRIL 5, 2016

1.038 billion in January 2016, to be exact. Who doesn’t want an ad agency like that working for them? These companies gather information from loyalty programs and credit cards and then match it to social media user IDs. Organic reach has declined across all platforms – organic search and social.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

DECEMBER 4, 2018

Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016. Are you looking for a content marketing agency partner that can both. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. It can also be hard to measure. Guest Post by Kate Finley. More than 2.9 Awareness is valuable.

Media Relations 40

Media Relations Media Measurement Conference 40

Mindful Marketing

MARCH 7, 2016

Headquarted in Boston, the agency has a “cool kids” vibe. Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. I also love measurement. We just brought in Bullhorn to help us better manage our media relationships. What is next for you in 2016?​.

Communications 50

Communications Marketing Travel Pitching 50

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. While I learnt a lot in my day job at a PR agency, I learned even more via these chats. reading and traveling.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

APRIL 16, 2019

Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. Some of the more recent posts include the following: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. Arik Hanson].

Survey 71

Survey Technology Corporate Financial 71

PR 20/20

JUNE 16, 2016

The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. Outputs, not outcomes, are the yardstick by which marketing efforts are measured when strategy isn’t present. What metrics should you measure? Helmuth von Moltke. Brands have a major problem using the S-word.

Strategy 40

Strategy Marketing Energy Training 40

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Alongside video and mobile, social media advertising continues to grow at a pace, with budgets rising a whopping 38% to £1.73bn.

Advertising 34

Advertising Advertising Video Film 34

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. How do you measure the success of your blog? What has been your blogging highlight?

Interviews 35

Interviews Writing Blogging Social Media 35

Sword and the Script

SEPTEMBER 3, 2019

And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 Cision announced an arrangement with Edelman, which gives the large independent firm exclusive access to Cision data for understanding the effects of media coverage – earned media attribution. million paid in stock and $15.9

Analytics 68

Analytics Report Technology Pitching 68