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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

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2016 – A Year in Traditional Media

Shift Communications

“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. cta] The post 2016 – A Year in Traditional Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Annie Perkins. Vice President.

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How to Pitch Social Influencers

Cision

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Beyond PR

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms. How is it that misinformation could spread so rapidly?

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What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. Build a community.